Nike Essays

  • Nike: The Challenges Of Branding In The Nike Company

    1247 Words  | 5 Pages

    UMBRELLA BRAND 7 NIKE, COMPETITIVE ADVANTAGES 7 ANON 7 LONGCHAMP, K., LONGCHAMP, K. AND PROFILE, V. 8 ANON 8 Introduction In 1997, Nike spent $978 million on advertising and marketing promotion, this is because their brand visibility is the key driving future earnings growth. The company was founded on January 25, 1964, as Blue Ribbon Sports, by Bill Bowerman and Phil Knight, and officially became Nike Inc. which means Goddess of victory in Greek, on May 30, 1971. Nike has created superior

  • Nike Case Study: Nike

    1253 Words  | 6 Pages

    Nike has been around for many years, and with their success has become a household name with which almost anyone who lives in modern society knows. We are very familiar with the company logo and slogan of “Just Do It”. The company it self has gone through a great deal of expansion of its brand, facing both positive and negative impacts. In the 1990’s the company however faced new challenges towards its unethical practices, things like Sweatshops and Child Labor became wide contravoursity for the

  • Nike: The PEST Analysis Of Nike

    1939 Words  | 8 Pages

    Nike is a prestigious brand known by millions of people around the globe. The company is a major publicly traded sportswear and equipment brand based in the united states with the company headquarters near Beaverton, Oregon. The company was founded in 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971. The company takes its name from Nike, the Greek goddess of victory. It is the world leading supplier of athletic shoes and apparel and is

  • Nike: Strengths And Weakness Of Nike

    703 Words  | 3 Pages

    SWOT Analysis - Strengths and Weakness of NIKE One of the strength of NIKE inc. is the strong brand image of the logo with the “Swoosh” or “Tick” to differentiate themselves from other sports wear brand. NIKE has been established since 1964 and over these years, the corporate instill the image of stylish, good quality and fashionable (Abhijeet 2016). Majority of the customer base is attracted by the good quality of the sports wear over the years. NIKE inc had successfully establish the well brand

  • Nike Inc: Case Analysis Of Nike, Inc.

    1258 Words  | 6 Pages

    Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and sales of footwear, apparel, equipment, accessories and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is one of the world 's largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31, 2012).

  • Air Advantage Of Nike

    888 Words  | 4 Pages

    INTRODUCTION Nike has became one of most recognizable companies in the entire of world. For now Nike is the most popular brand in and not in America, but throughout the whole world. Other than that, Nike offers all the athletic shoes, clothes and other accessories one would need to wear in their certain sport. Nike‘s competitive market has expanded and dominated in the international business. Nike disburses TV advertisement during professional and college sports events. Front lobby entrance

  • Nike Positioning Statement

    1135 Words  | 5 Pages

    The Positioning statement of Nike is “For serious athletes, Nike gives confidence that provides the perfect shoe for every sport”. In today’s competitive environment, Nike, one of the global leaders in sporting goods industry, has established a strong position for enhancing athletic life style. It’s the number one sports manufacturer in the world designed by Nolan Breitbarth in the 1970s with Phil knight the founder of Nike Inc. It is the leading sporting goods Company in the United States and many

  • The Pest Analysis Of Nike: The Business Analysis Of Nike

    1477 Words  | 6 Pages

    Introduction Nike is an American multinational corporation that is employed in the conception, development, manufacturing and worldwide merchandising and sales of footwear, apparel, equipment, accessories and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is one of the world 's biggest providers of gymnastic shoes and apparel and a major producer of sports equipment. In addition to manufacturing sportswear and equipment, the company operates retail

  • Nike Business Strategy

    924 Words  | 4 Pages

    (Introduction) Nike is the multinational leader in the world of sports with 40% of the market of the sneakers in 2000, before Adidas (15.1%) and Reebok (10.9%). The founding company is created in 1964, in the United States by Phil Knight and Bill Bowerman, under the name Blue Ribbon sports (BRS). Contrary to Adidas, which are manufactured in developed countries, high labor, Phil Knight thinks he can enter this market by producing sporting goods in countries with low-cost labor work, in this case

  • Swot Analysis Of Nike

    739 Words  | 3 Pages

    Introduction Nike, it is a world famous company of sports related products and also it leading suppliers of these items in the world. Especially, it is well known for apparels and athletic shoes. The Nike Company shares the 47% of the total marker in the section of athletic shoes and accessories of sport. Blue Ribbon was the first name of the company at the time of beginning and then in 1978 it is changed to Nike. The Nike Company is example of successful business; they achieved their success through

  • Nike Brand Campaign

    1289 Words  | 6 Pages

    NIKE: #BetterForIt Campaign Nike is prominent for its sports brand image. Without a doubt, we can see the success of this company. Heck, success would be an understatement. Usually, when we are looking for anything related to sportswear, Nike would be one of the first choices any of us would think of. Don’t you agree? Nike has created itself as one of the top brands all over the globe – this is especially true under the sports category. The Nike Swoosh, is one of the most recognizable logos in

  • Nike Thesis Statement

    789 Words  | 4 Pages

    Thesis: The Nike brand started from a small operation and has expanded to become a worldwide product, it has many different branches to create diverse success levels. Introduction On January 25, 1964, Blue Ribbon Sports, an American sportswear company, was established Their headquarters reside in Beaverton, Oregon. It was founded by University of Oregon’s track and field coach, Bill Bowerman and his former student, Phil Knight. In 1966, they opened their first retail store and a few years later

  • Strengths And Swot: Nike: SWOT Analysis Of Nike

    1453 Words  | 6 Pages

    Introduction Nike, it is a world famous company of sports related products and also it leading suppliers of these items in the world. Especially, it is well known for apparels and athletic shoes. The Nike Company shares the 47% of the total marker in the section of athletic shoes and accessories of sport. Blue Ribbon was the first name of the company at the time of beginning and then in 1978 it is changed to Nike. The Nike Company is example of successful business; they achieved their success through

  • Csr Analysis Of Nike

    1486 Words  | 6 Pages

    2.4 CHAPTER CONCLUSION • NIKE is arguably the leading distributor of sportswear and sports equipment in the world with its operations covering about 160 countries. • It faces competition from other strong brands such as ADIDAS, REEBOK. • NIKE serves a market that is highly sensitive to organization 's level of social responsibility and this fact has been the motivation for NIKE to step up its effort to play its role in Corporate Social Responsibility. CHAPTER 3

  • Ethical Ethics Of Nike

    1100 Words  | 5 Pages

    of Environmental and Ethical Decisions Over the years, Nike Inc. has grown tremendously because of globalization, innovation, and technology. Nike Inc. is a company that was started in 1964 and has been in business since 1972. It is believed to have started from a handshake and agreement between Phil Knight and Bill Bowerman who is the track coach at the Oregon University. The company takes pride in being an ethical company. In addition, Nike Inc. takes the priority of placing their responsibility

  • Nike Strategy Analysis

    1283 Words  | 6 Pages

    McHugh, J.M. and McHugh, S. M. (2015), “Understanding Business”, McGraw-Hill Education Custom Publishing, p. 314 In recent years NIKE, Inc. has continued to grow in all geographies, female and male products, especially in basketball, football and running. In the last quarter of 2015 revenue has risen by 5%, which accounts for $7.8 billion. (Stock Analysis, NYSE) Nike has many diversified sport products such as: tennis, basketball, jogging, golf, aerobic, shoes, mountaineering boots and other sports

  • Nike Strategic Plan

    2128 Words  | 9 Pages

    1 Company Description Nature of Nike (Refer to Appendix 1.1) Recent History of Nike (Appendix 1.2): January 2014 - Nike entered negotiations with Manchester United F.C. over a "billion dollar" kit manufacturing deal, extending their current contract beyond 2015. Successes of Nike (Appendix 1.3): In 2012, Nike employed more than 44,000 people. In 2014 Nike brand was valued at $19 billion, becoming most valuable brand among sports businesses and supply the world’s most number of shoes, apparel and

  • Nike Pest Analysis

    914 Words  | 4 Pages

    INDEX Page # Introduction of Nike, Inc 1. SWOT ANALYSIS OF NIKE 2. STRENGTHS a. Product Innovation b. Strong Global Brand c. Low Cost Manufacturing with Strong Cash Flow d. Global Presence and Influence e. Proficient Leadership 3. WEAKNESSES a. Excessive Dependence on Footwear b. High Prices of its Products c. High Prices of its Products d. High Advertising Spending 4. OPPORTUNITIES a. Explore Emerging Markets b. The Rise of e-Commerce Trade c. Product Expansion d. Initiatives Towards Better Environment

  • Ethical Practices Of Nike

    1111 Words  | 5 Pages

    In its 45 years of existence, Nike has developed from a small operation to a household name, present on all continents. However, in the 1990s Nike came under scrutiny for various unethical practices. • Explain how Nike came to that situation through its expansion strategy. Nike is a renowned sports brand, recognise all around the world for its products and for its fantastic collaborations with star figures. Their marketing’s campaigns are also remarkable and their message gets further beyond places

  • Organizational Mission Of Nike

    1696 Words  | 7 Pages

    What is the name of the organization? Give a short account of the history of the company. The organization that we have selected is Nike. Originally known as Blue Ribbon Sports, Nike was started University of Oregon track athlete, Philip Knight and his coach Bill Bowerman in January 1964. The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger (now ASICS), making most sales at track meets out of Knight 's automobile. In 1964, in its first year in business, BRS sold