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Chipotle Scarecrow Documentary Analysis

275 Words2 Pages

Chipotle used social entertainment by creating a three and half minute video that ran through Chipotle’s social communities: Chipotle’s website, their Facebook page, their Twitter page and YouTube. The campaign was called, “The Scarecrow.” It was a video that showed how a scarecrow was unhappy about his job that he did every day, same routine. Which was shipping out food that said one thing but it was not the honest truth and people lined up to eat just that. So, everywhere the scarecrow turned he would see food that was not natural, chemical processed food and hormones that were injected in animals which were showed on the video with the chicken. This was displeasing to the scarecrow until he came home one day and saw a shining, red pepper

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