Analysis Of Chipotle Mexican Grill

Chipotle and Qdoba differ in prices, products, and advertising. Chipotle offers limited options compared to Qdoba, who offers an abundance of products. Chipotle charges more for sides, but Qdoba charges more for the actual meal. Chipotle portrays their food as fresh and healthy, whereas Qdoba puts more effort into their reward program than the actual food. Although Chipotle and Qdoba are both a “Mexican grill,” they share their

Another reason why I love Qdoba Mexican Grill is because of the free extras. In the last year Qdoba has made any additional ingredients you want on a burrito free. Qdoba changed their price structure to all-inclusive in which the price only depended on the type of meat you wanted, but included all of the extras that previously required an additional charge, such as guacamole and queso sauce. Being able to have extra queso on your burrito with no extra cost is something that may people enjoy due to the fact that Qdobas queso is so good.

Since news about the Chipotle food poisoning broke, a lot of people became more concerned about the food they eat. The public began to realize that even renowned brands and giant food chains can also be the breeding ground for the next food related fiasco in town.

Chipotle Mexican Grill founded in 1993 by Steve Ells became known as the fast-casual dining in the restaurant industry (Hitt, Ireland, & Hoskisson, 2013). It was the first of its kind when Ells first opened his first restaurant and brought the idea of made-to-order burrito. The concept is so simple, and the consumer is in control of what ingredients goes into their burrito. “The immediate success from Ells’ first restaurant allowed him to repay the $80,000 loan that he borrowed from his father within a month of opening” (Hitt, Ireland, & Hoskisson, 2013, p. 71). Furthermore, this gave him the confidence to open his second restaurant in just two years.

Chipotle has behavior norms in which its employees are expected to display within the restaurant, this includes official characteristics the firm requires them to exemplify (parature.com). These characteristics can be found in table #, they are not only important for customer service but also the career path that Chipotle provides for its top employees. Chipotle has a reputation for great customer service because they understand that they are only as strong as their strongest employee therefore they pay their employees on average more than their competitors. For example a line cook at Chipotle makes $10.93/hr while its direct competitor Moe’s Southwest Grill pay their line cooks only $8.38/hr

With its mission statement of “Food with Integrity” Chipotle has seen success over the last decade. But with the increase of raw material input increasing, Competitors using pricing strategy to compete for its market share and the economic Chipotle is facing some though decision on if it should continue with its “Food with Integrity” which it can ill afford in these difficult times.

Chipotle is one of the most successful restaurant in the U.S. but every organization got some weakness and problems, today I would like to share with you what is the biggest chipotle’s problem ever that cost this restaurant a lot of money and lose trust from costumers and bad image in the media which is POISONING !! :-

Chipotle does have some core competencies. They have five to be exact. The first one is serving a focused menu of burritos, tacos, burrito bowls, and salads. The second one is using high-quality raw ingredients and classic cooking methods to create great-tasting, reasonably price dishes that were ready to be served to customers minutes after they were ordered. The third one is creating an operationally efficient restaurant with an aesthetically pleasing and distinctive interior setting. The fourth one is having friendly people take care of each customer. Lastly doing all of these with increasing awareness and respect for the environment, the use of organically grown fresh produce, and meats raised in a humane manner without hormones and antibiotics.

As I walk in, I observe, a line of eleven people that are between the ages of 13 and 24. I smell the zesty guacamole and the cumin, garlic, and chipotle chile of the barbacoa. Behind the stainless steel counter, servers in black and tortilla colored aprons prep burritos, tacos and salads. I hear the cracking flow of drinks coming down from a fountain and the crackling of tortilla chips. Yes, I thought to myself, I have arrived at Chipotle.

I agree with you, Chipotle does have quality issue. I have been to few chipotle joints, and I found that the food they serve many times its not that hygenic. Espcially, where are the foot steps as less, I have seen insects in the food. I am vegetarian, and I prefer that the staff change their gloves when they make me a burrito bowl, but they make faces when they are told to change their gloves.

Chipotle Burrito has 65,000 unique combinations with extraordinary ingredients. Chipotle is quick, simple, and enjoyable to make. Their experience for serving customers begins from start till the end of creating customers food. The company emphasizes on unique food culture by serving food made with quality ingredients from sustainable sources which is prepared by using latest pressure cookers (Chipotle strength) .

Yum! Brands: It is the parent company of Taco Bell, which is a Mexican fast food chain that offers value meals at low prices. As 2016, there were 6,604 Taco Bell restaurants in operations, located primarily in the U.S (Yum! Brands, 2017). Although the market positioning of Taco Bell differs from that of Chipotle, Taco Bell could still be a key competitor of Chipotle, especially in the U.S., since Taco Bell also offers Mexican-inspired food items to the

Apple Company. Is an American multinational firm that layout and manufactures shopper electronics and PC software products. Apple was founded on the first of April, 1976, at the hands of "Steve Jobs" and "Steve Wozniak" and "Ronald Wayne" for the sale of personal computers called "Apple. The company manages more than two hundred and fifty shop of retail stores in nine countries, and shop on the Internet sold by hardware and software products.

Motivation is essential for a group as well as an organization. In the eyes of the leader of organization McDonald’s, authorizing and inspiring staff members to do the best in their job and they’re capable of helps create job satisfaction, lowering gross revenue in an industry that has a standing for stimulating its employees. In addition, a glad, stable workforce not just conveys better customer service; it is likewise more compelling at building deals and attracting repeat business. There are five concentrate benefits of employee motivation which Mc Donald’s approached at:

In this essay I will write and elaborate about the apple device company culture, leadership, career development, motivation, engagement and retention strategies.