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Chick Fil-A Marketing Strategy

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What types of marketing strategies is chick-fil-A following? The type of strategy that the founder and CEO S. Truett Cathy developed for Chick-Fil-A was a target marketing strategy. The reason is because S. Truett Cathy focused on building the companies and other strategies that he used around his Christianity beliefs. Chick-Fil-A also made sure that every employ focused on delivering the best service they could to every customer that they served. The Richard Group which was based out of Dallas, Texas started a unique advertising market for Chick-Fil-A that has stuck with the company for over twenty years it’s called “Eat Mor Chikin” campaign. They started this campaign by having a three-dimensional billboard that had three black and white …show more content…

Other ways that Chick-Fil-A has market them company is by sponsorship of collegiate sports, doing special events on openings, and donating scholarships for students and having a married couple retreats all of this ways of advertisement has had a big influence on Chick-Fil-A marketing strategy. How would you describe Chick-Fil-A’s positioning strategy? Positioning strategy is what the customers think about the company. My point of view on the positioning strategy of Chick-Fil-A could be different from others. Like for example in my eyes I don’t see there is a problem with Chick-Fil-A being closed on Sundays because of the beliefs of the founder, but it might offend other customers because of their beliefs. I think that Chick-Fil-A has done a great job on marketing the company and how great their service is to their customers. So why should something like someone beliefs get in the way of a company that provides good service and a great product to a customer. From providing great service and a great product Chick-Fil-A has thrived from these types of opportunities that they have made for themselves.

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