Hilton Garden Inn Marketing Strategy

convention attendees, revenue is also generated by conventioneers utilizing other hotel services like restaurants and drugstores. Additional revenue for the various hotel services is also created by spouses that often accompanying convention delegates (Weber, 2001). Also, Hu (1994) proved that meeting guests tend to spend more on food and beverages and meeting space rental than do other guests. Finally, conventions and meetings are excellent prospects for repeat business (Weber, 2001). The repeated use of a hotel chain for an event can depend on the satisfaction of convention attendees.

The hospitality industry is composed of company which focus on customer satisfaction namely, restaurants, retail or accommodation. One particular sector of the hospitality industry is the hotel sector. A hotel is an establishment that provides meals, accommodation and a myriad of services to tourists and travellers such as excursions, spa therapy, business and wedding events. The hotel sector relies wholly on customer satisfaction, disposable income and leisure time. Many other businesses in the hospitality industry are linked with hotels such as, airlines, cruise ships and restaurants.

By reducing rivalry, Holiday inn came with the strategy of delivering high quality revenues at a lowest possible cost. This has helped Holiday inn in maintaining customer loyalty and growing sales. It is not easy for a customer to switch to the competitor when they are loyal to a specific brand. Since Holiday inn is one of the best hotels, its competitors are represented by four stars lodging offering equally attractive product as the one Holiday inn is offering. Since Holiday inn hotel has so many competitors, and they offer equally attractive products and services, then the establishment will most likely have little power in the situation.

The practicality and potential benefit of a hotel can be resolved for the Ritz- Carlton as follows: The purchaser power in the Hospitality business is moderate. As the Ritz‐Carlton has solid brand recognition, it can draw in new guest effectively with little effort of marketing and advancements. Ritz‐Carlton is giving quality service reliably and giving the best experience to its guest at all level (Kirby, 2007). The supplier power is moderate for Ritz‐Carlton. Property owners, designers, planners, real estate organizations, advertising firms, law offices and information technology service and equipment suppliers are some case of supplier in the business.

Market segmentation has been the positioning strategy for Intercontinental Hotels, and it is important that it is done well to consider critical features of each segment adequately. Moreover, market differentiation must promote the difference between the different brands so as to create awareness to each target consumer of the most appropriate brand. For instance, the strategy must inform the market of the difference between the Holiday Inn brand and the Holiday Inn Express brand. This differentiation is important since it will encourage business travelers to opt for Holiday Inn Express while those looking for recreation chose Holiday Inn. Consequently, each consumer will get the best service that is suited to their needs and hence create customer satisfaction in the varying

This is the comparison of the benefits offered by a company's product to its customers relative to the price it asks customers to pay. To do this, companies can influence the value proposition in one of two ways mainly. This can be done through long term brand building. They can also offer a relatively low cost to enhance value. Ultimately, the key is that customers perceive that the product's merits exceedingly justify its price.

The equal amount of benefits is offered to the part-time and full-time employees. Besides the traditional company benefits that include a competitive salary and holiday entitlement, Hilton offers the diverse range of benefit packages. Firstly, the attractive travel program offered by Hilton enables the team member of Hilton Worldwide to receive the hotel discounts for the member and the member’s family. This benefit becomes active once the member completed the training programs. This benefit is considered as a privilege of becoming the member of the Hilton Club that provides with reduced hotel rates and services worldwide.

Based on positioning in the market, hotels need to participate and develop their brand in order to attract and retain guests. So, the hotel sector usually uses CRM strategy as a flexibility of software capacities. CRM allows efficient, and measurable attracting of new guests and encourage loyalty and pleasure. In additions, the benefits of CRM implementation in the hotel industry are improving efficiency, reducing costs of marketing and sales and improving business processes and productivity. A CRM program for hotels is mostly used to collect and record information about guests and then that information is being used for advertising towards a specific variety of guests based on the transactions and

Trivago Department Contact Number Hotel Relations 0203 451 5239 Trivago Hotel Relations 0203 451 5239 Trivago hotel relations number is 0203 451 5239. Hoteliers in the United Kingdom, the Republic of Ireland, and the Northern Ireland can get in touch with the hotel relations team on this number. Trivago GmbH is German multinational technology corporation. Moreover, it offers online metasearch services to find hotels or lodging. Today it is a wholly owned subsidiary of Expedia.