Marriott International Vs Airbnb Case Study
Marriott International vs. Airbnb Although Marriott International has a competitive advantage of being the largest hotel company in the world, experiencing years of remarkable growth with the acquisition of Starwood Hotels, and ranking at number 163 on this year’s Fortune 500, it operates in a highly competitive market. The recent success of Airbnb, for example, has had major effects on the hotel industry as it has quickly become a threat. Airbnb, founded in 2008, is an online hospitality service that provides short-term lodging and unique travel accommodations around the world with more than 3,000,000 lodging listings in 65,000 cities and 191 countries. Having a value of over $10 billion, Airbnb “exceeds that of well-established global hotel chains like Hyatt” (Hospitality Net). This proves that this online service is significantly surpassing these stable hotel chains that have been competing in the industry for over 60 years. Along with this, a recent report by HVS Consulting & Valuation found that “hotels lose approximately $450 million in direct revenues per year to AirBnb” (Orourke). Although Marriott International has been performing with a 45% increase in revenues from 2012 to 2016, Airbnb has definitely had an impact on the consumer perspective of traditional hotel rooms. In addition to this, hotels also lose over $108 million of food and beverage revenues as a result of guests not spending their money at the hotel’s restaurant. The use of other services, like the
Nt1330 Unit 8
1003 Words | 5 PagesFor example, a data warehouse can be constructed to extract and consolidate data from various computer systems or a workflow management system can be used to coordinate activities across several offices such as who works on what activity and how long it takes them to complete a task. Another way to shorten the close process is to centralize all accounting operations in one location. This allows the company to concentrate all of its efforts on improving the efficiency of a single
Essay On Value Proposition
1041 Words | 5 PagesBut that does not mean that their industry is on the decline. Recently I traveled to a nearby city to catch a flight and discovered that a local hotel offered long term airport parking at a discount compared to the local parking lots with a free shuttle to the airport terminal. Innovative amenities like this can really add value by providing a needed service that has little to do with the traditional hotel services. If they continue to look for services travelers need, hotels will surely continue the long history all successful industries have surmounted in the past, identify and provide innovative, value-based products and
Airbnb Case Study Globalization
1557 Words | 7 PagesAirbnb was established in 2008 in San Francisco, California, by its founders Joe Gebbia, Brian Chesky and Nathan Blecharczyk, who were not able to find any free rooms in a hotel while attending a conference. As a consequence of that, the idea to offer private rooms online emerged, where clients could book them easily via their smartphone, tablet or computer. ‘On one side the platform enables people to list their available space and earn extra income in the form of rent. On the other, Airbnb enables travelers to book unique home stays from local hosts, saving them money and giving them a chance to interact with locals. Catering to the on-demand travel industry, Airbnb is present in over 190 countries across the
Case Study: Airbn B
206 Words | 1 Pages(American company financing startups) with an additional $20,000 in funding. At this time Airbed & Breakfast becomes Airbnb. They received $600k from Sequoia Capital and Y Ventures (specializing in incubation and financing of innovative companies). In 2010, Airbnb perceives $7.2 million Series A (A Series A round is the name typically given to a company's first significant round of venture capital financing ) Back in
Case Study: Marriott's HRM And Business Strategic Alignment
1626 Words | 7 PagesMarriott describes its business model, brands, senior leaders, and deeply-ingrained service culture as having firmly established Marriott as a leading performer (2013, para 1-2). Another source describes Marriott International as a company that takes pride in the fact that they have always taken care of their customers and employees above all else, living up to their slogan of “People First” (Addonizio, Mathos, Khalil, & Ortiz, F., 2012, para 1). Essentially, Marriott has gone to great lengths to focus their business efforts and strategy on providing the best working environment and hotel stay for employees and customers alike.
External Environment Analysis Of Airbnb
1609 Words | 7 PagesThe offers of accommodations via Airbnb are currently available in 192 Countries and in over 34,000 cities worldwide (O 'Toole, 2014). The valuation of Airbnb, the home-rental platform, is worth of $10 billion after it raised $450 million from private investment firm TPG in 2014 (Spector, Macmillan & Rusli, 2014). The type of business of Airbnb can be categorized to social networking service which focuses on the accommodation-rental service. The concept of Airbnb is actually a sharing economy which enables the customers to become the micro-entrepreneurs at the same time. Airbnb aims at not only providing the accommodation opportunities but also the experiences for people to interact with others all around the world and get to know how the local people live in a certain city and have some culture exchange experiences with international guests and hosts.
Pros And Cons Of Dynamic Revenue Management
2457 Words | 10 PagesPayback period of a decent revenue management system is typically less than a year depending on the size of the property. An interesting exercise to conduct is to look at a set of hotels’ past year occupancy and average-daily-rate data to ascertain lost revenue potential to the dollar amount and determine whether having a revenue management system would have mitigated that
Marriott Corporation Case Study
1050 Words | 5 PagesWeighted average cost of capital for Marriot Corporation: In order to determine cost of capital, first we need to find out cost of equity and cost of debt. For determining the cost of equity we need to determine the beta for the target leverage ratio. According to the information provided by exhibit 3 equity beta is estimated at 0.97 when equity-to-total capital ratio is 0.59. Therefore we need to find unlevered beta value so that we can find firm’s equity beta at the desired leverage ratio as mentioned in Table A. Tax bracket of 44% is used based on ratio of income taxes to income before income taxes (175.9/398.9) in Exhibit 1.
Rosewood Hotels Case Study
1037 Words | 5 PagesCASE JOURNAL-ROSEWOOD HOTEL& RESORTS Rosewood’s management is on the right track to increasing brand awareness among its customers by pursuing the corporate branding strategy. Implementation of the corporate branding strategy not only increases the number of repeat visitors to the hotels, but also increases the gross profits made by the company by $2,599,000. Corporate branding has a positive impact on the customer lifetime value as well. Rosewood Hotels & Resorts is a privately owned hotel management company that is known for its unique properties like The Carlyle and the Mansion on Turtle Creek that differentiates the company from other luxury hotel competitors.
Holiday Inn: Porter's Five Forces Of Industry
1384 Words | 6 PagesHoliday Inn is a world wide chain and its international functional strategies will always yield profitable returns. The potential customers are from all over the world. It has been noted that the holiday inn company has given the market such as Europe, Asia, America with regards to their social-cultural needs. Holiday Inn, like all other hotels has established a good system in determining the needs of the market. The company uses the concept of product, personality, behaviour of the customer and purchasing to its advantage.
Price Discrimination In Hotel Industry
777 Words | 4 PagesConsidering all these factors, we can clearly say that hotels belong to monopolistic competition. Hotels are price makers, meaning that there is not one market price, at which all the suppliers have to sell
Marriott Organizational Structure
846 Words | 4 PagesIntroduction: Marriott International Inc. - Marriott International, Inc. is one of the top leading hospitality company in the world. J. Willard and Alice Marriott were the founder of the company. From past 80 years, it has always been looked under the guidance of Marriott family. The headquarter of the company is situated in Bethesda, Maryland, USA. The company revenue for fiscal year 2013 was estimated to be $13 billion dollars.
Company Overview Of Conrad Hilton's Hotel Management System
806 Words | 4 PagesHilton is an American hotel chain founded by Conrad Hilton in the early twentieth century. Hilton remains the second largest hotel group with 4,278 establishments and 700,000 rooms in 85 countries. The Hilton Worldwide is a leader in the hospitality industry and currently has more than 130,000 employees. While most hotel establishments today use management systems, they are almost all equipped with basic functionality compared to what exists in other sectors. Today, there are new tools expected to become real levers of competitiveness of hotel establishments.
Intercontinental Hotel Marketing Strategy
1794 Words | 8 PagesIntercontinental Hotels is using the market differentiation strategy in segmenting its market into appropriate market divisions based on characteristics of the varying needs and characteristics of the target markets. The company has more than 3500 hotels in over 100 countries with around 535000 guest rooms. It has established a substantial customer base with over 120million customers whose preferences vary based on price and quality expectations. The Intercontinental group is made up of many brands such as the Intercontinental Hotels and Resorts, Holiday Inn Garden Court, Crown Plaza Hotels & Resorts, SunSpree, Holiday Inn, Staybridge Suites, Holiday Inn Family Suites Resort, Holiday Inn Express, Holiday Inn Select, Holiday Inn, and Candlewood
Hotel Variability
702 Words | 3 PagesOne of the characteristic of service like variability services are highly variable due to service quality depends on who provides, where and when they are provided. Variability is opposite meaning of consistently which mean no fixed pattern and hard to change or control. Variability is a negative attribute for a hotel because it can be defined as risk and uncertainty. To avoid any barriers to hotel’s operation, it is important to identify types of customer variability and then create strategies to manage variability Four Seasons Hotel uses reduction strategy to deal with arrival variability by offering room reservation services. It requires guest to make room appointments or reservation first due to people will not want the service at the same
More about Marriott International Vs Airbnb Case Study
Nt1330 Unit 8
1003 Words | 5 PagesEssay On Value Proposition
1041 Words | 5 PagesAirbnb Case Study Globalization
1557 Words | 7 PagesCase Study: Airbn B
206 Words | 1 PagesCase Study: Marriott's HRM And Business Strategic Alignment
1626 Words | 7 PagesExternal Environment Analysis Of Airbnb
1609 Words | 7 PagesPros And Cons Of Dynamic Revenue Management
2457 Words | 10 PagesMarriott Corporation Case Study
1050 Words | 5 PagesRosewood Hotels Case Study
1037 Words | 5 PagesHoliday Inn: Porter's Five Forces Of Industry
1384 Words | 6 PagesPrice Discrimination In Hotel Industry
777 Words | 4 PagesMarriott Organizational Structure
846 Words | 4 PagesCompany Overview Of Conrad Hilton's Hotel Management System
806 Words | 4 PagesIntercontinental Hotel Marketing Strategy
1794 Words | 8 PagesHotel Variability
702 Words | 3 Pages