I would say Ron Johnson strategy is to use his own brand names products, he proposes to customers a higher price at the beginning and then bring down the same prices products to 50% less than their original price because J.C. Penny realizes that people only buy when they feel they are making a good deal. According to Ron, it motivates buyers to spend more thinking they are doing good deals. Based on Michael Port’s strategy, the company definitely have great potential to succeed and gain more market place. The reason is because the strategy of marking prices down and cutting internal costs to achieve is a very good strategy. By doing that, the company is attracting more customers.
This strategy focus on setting the price to compare the price of our products with the price of competitors products. We have three options to set the price and the options are price lower, price the same or price higher. We prefer to set lower price when we begins to sell the products because we only a beginner in the market and need some time to gain our own customers. Furthermore, we also used psychology pricing as our strategy in business marketing. We try to convince to customers that the expensive price of Advance Slim proved that product have very good quality and the originality of the product is guaranteed.
This allows you to profitably out compete your competitors on pricing. Alternatively, you can sell at the same prices but with a substantially larger margin. However, investing money in inventory is risky if you're unsure of its profitability. A poor selling product will leave you stuck with inventory that you can't get rid of without suffering a loss. If you have no experience selling a product, then it makes sense to test it by using dropshipping.
In theory, the third degree price discrimination occurs when different customers pay different prices for the same goods, but each unit sold to a given group costs the same. This actually occurs in three different ways. First of all, most hotels offer discounts for children or seniors. This is done because the demand of these customer groups is more elastic. An explanation for this is simple: seniors usually have less income than adults, therefore a stay in the hotel takes up a larger share of seniors’ budget, meaning that they might not choose to purchase the good for a high price, which is affordable for adults with higher incomes.
Companies generally allocate a majority of its money towards inventory. Gross Margin Return on Investment (GMROI) is an essential tool that many companies use to analyze its ability to buy and sell inventory in a profitable manner. GMROI is the measure of how many dollars a company has made for each dollar of investment in inventory, allowing you to compare categories and products (Chapter 12 slides). It is calculated by either dividing gross margin by average inventory cost or by multiplying gross margin percent by the sales to stock ratio. Using this calculation allows companies to separate winning and losing products, which is vital to creating a more profitable product mix.
To gain market share a lower price is set and once it is established a higher price can be set. Cheaper prices can get them higher sales and that recover the cost as business benefit for bulk buying. Advantages and disadvantages of using this strategy (analysis): Organizations use this strategy to gain customers and increase their sales. Another advantage of this strategy is it can also reduce competition as weak competitors might withdraw. The disadvantages include if they plan to increase the price customers would switch to another company so it is harder to increase prices.
Cooper and Kaplan (1991) discuss that having an ABC costing system could have a financial gain for companies. Managers decision are critical, especially if the strategy is to earn profit. The ABC-costing system could point managers to decision that would enable the company to make more profit. The price of products should be reconsidered. In some cases, for the company to be copmetitive, prices will have to be dropped for products that are produced in large batches and in other cases the price should be increased for more specialized products that demand more (Cooper & Kaplan, 1991).
DISADVANTAGES Long term financial development puts an awful effect on the inhabitants of any nation. Long term economic developments may be identified with expansion, as inflations may increase. Inflations usually increase the cost of products on sale, and as the costs are higher, it will be an issue to the nationality in question to be able to buy their needs There is a limited amount of time involved in the growth of an economy as it involves an increase in GDP. The hypothesis and practice are both diverse. The hypothesis is the thing that economists are able to figure out for themselves; however, to be able to use the hypothesis in reality is the main task.
It notes that stiff competition can reduce the potential profit of like companies. Firms must determine the strategy that will be utilized to gain and maintain the upper hand in the industry, as it relates to price, marketing, competition and the introduction of new and innovative products into the market. The more a company senses competition the intensity of its strategy may increase as it does not only respond to other firms, but also to the industry as a whole. It is natural for firms to respond to competitive moves made by its rival as it will have an effect albeit positive or negative on the industry. Firms may be forced to supply the demands for cheaper but more reliable products or to create differentiated products to maintain the competitive
It has been around and shaped our life for thousands of years. In global world, corporations can copy and succeed .Global competition shows that imitators end up winners and global copying is now not only far commoner than innovation in business, but a surer route to growth and profits. However, today 's companies obtain their competitive advantage and economic interest largely from innovation. Apart from that, we can state product innovation advantages both to the company and to industry respectively. (Nebojša Zakić, 2008) Product innovation may increase companies ' knowledge inventory while its contribution to company outcome which can be determined by sales and profits, new products/ services and also by changes in market share.
Profit maximization will expand a firm’s production until its marginal cost is equal to its marginal revenue. Under Armour needs to be able to find the point of production to where they can become most profitable. They will have to be aware of the economy and recognize that in a recession, it will be harder to sell products than in a time of expansion. Finding the balance depending on the current economy is the key to Under Armour’s success. If they are able to find it, then they can achieve maximum profit and put their competitors behind them.
This results in increased consumer surplus, as they don 't spend time looking for other alternatives and find the housing that suits their needs immediately. However, the downside is that this app may be ‘unfair’ to those on lower incomes, as it is those who are willing to offer a ‘bit extra’ to secure a property, were the real winners. 5. The Rentberry app