Hi-Value: The Everyday Low Pricing Strategy

I chose Walgreens, Kroger, and Walmart for my grocery stores visits. There are obvious differences in each store. The major different in each store are the pricing and the layout of each store. The marketing strategies for each grocery store are similar but not exactly alike. Walmart is a superstore the store offers everything from a wide arrangement of items the household, garden, auto, electronics and beauty. Walmart prides itself of offering everything you might need for every day. Their marketing slogan is "Save Money. Live Better" which replace their famous "Always Low Prices.” According to Kroger their slogan is "Right Store, Right Price". Kroger offers a fewer selection of options for their customers. Kroger focuses on groceries with

Loblaw success can be attributed to its efficient operations, its customer loyalty programs, the popularity of its private label brands, and large-scale purchasing efficiencies. Loblaw has showed a good understanding of the Canadian grocery market due to its time-tested strategy. The company has presence in virtually all Canadian provinces with a tailored value chain that helps them achieve high revenue and standards. Additionally Loblaw offers competitive wages and benefits. Loblaw effective use of the 4+2 strategy had made it the market leader. The excellent execution of its strategy has allowed the company to be a differentiator among other Canadian grocers (especially with its President’s choice brand) and capturing about 32% of the Canadian grocery market shares. See Loblaw’s SWOT analysis below.

After an analysis of both Metro Inc., and Loblaws Companies Limited, we have come to the conclusion that Metro poses the better investment opportunity. Metro, Inc., is one of the leading retailers and distributors of food and pharmaceutical products in Quebec and Ontario. It currently pays a quarterly dividend of $0.1625 per share, equating to $0.65 per share on an annualized basis. Its dividend yield is only 1.26%, but Metro is consistent with its payout as it hasn’t fallen below 1.20% in the past five years. Although it’s yield is lower than Loblaws, Metro has raised its annual dividend payment for 22 consecutive years. Furthermore, Metro has a dividend-payout target of 20-30% of its net earnings from the previous year which will allow its

I agree with taking advantage of second- degree price discrimination. I also enjoy the bogo deals at Publix and it is the only grocery store I shop at because of it. When being able to stack coupons on top of these buy one get one free deals you are able to get two items for less than the price of one item. I have found Publix to be much cheaper because of these deals then the other grocery stores in the area. Second-degree price discrimination can definitely work in one’s favor. Publix is smart about offering these deals because it gets people in their stores and gets people to spend money on other items that are not bogo. On a side note, I believe if you only want one item that Publix has on sale for bogo you can speak to a manager and they

What Joe Coulombe did was opening an ordinary supermarket into the industry but the strategies he took were separating the Trader Joe’s from its rivals. What he did was to offer products targeting sophisticated costumers who were searching for good bargains. The offerings of Trader Joe’s were so unique which are not found at rival shelfs. Another crucial decision he made was to take advantage of recent environmental movements such as the rising trend of costumers searching organic foods. The company also decided on selling private labelled products with lower prices than other brands of the same product. Moreover, he also decided to sell nonfood items such as music albums. Coulombe

On the other hand, Talukdar also conducted quantitative research. Survey questionnaires were given out to shoppers at selected focal stores who met the requirements for completion. Some questions asked were “(1) name and address, (2) which are the two most frequented stores for purchase of their household groceries, and (3) their typical monthly total grocery expenditures and the relative expenditure shares at the two stores (“Cost of Being Poor”). Talukdar’s research acts as a guide for me to analyze today’s society with issues such as social mobility, its barriers, and “ghetto tax”.

For the business-level, Trader Joe’s adopted a differentiation focus strategy. According to our textbook with this strategy, Trader Joe’s seeks to differentiate in its target market. They rely on providing better service than broad-based competitors. Specifically, they focus on the special needs of the buyer in other segments (Dess, Page 159). Joe’s differentiates its self from other grocers by providing a unique shopping experience fortified with their private label goods and great service from their crew members. Their unique shopping experience stems from their smaller store locations with the chevron pattern. They don’t have a large array of products, but they provide high quality goods under their brand name that continues to attract customers.

Sam’s and Costco are both prime examples of organizations that use the two-part pricing method. The two-part pricing method occurs which the price of the product is composed of two different parts which consist of a lump-sum fee and per unit charge. The lump-sum fee is fixed and in the example of Sam’s and Costco it would their access fee or membership fee. The per-unit charge is variable which means it could change depending on the demand of the market during the various sales seasons. For stores like Costco and Sam’s the demand for their products are typically higher doing the holiday season thus their pricing per unit would reflect that change in demand. In order to maximize profit in stores like Sam’s and Costco the stores should use their

The study will apply various theoretical models in order to highlight the overall performance of Eataly, evaluating the factors that play an important role for the success of Eataly. Eataly is an Italian market being the largest all around the world; it offers variety of food and beverages, restaurants, retail items, bakery as well as cooling school. The study will provide an overview of Eataly, and the challenges they faced while operating within the market place.

Customer relationship management is mainly about building relationships with a company’s targeted profitable customers and maintaining that relationship through delivering customer value, as in how a consumer perceives a certain product and values it enough to buy it rather than buying the competitor’s product, and delivering customer satisfaction where the product meets the exact expectations the consumer had actually expected from the product or more, but not less.

When determining the type of market in which certain goods are sold, there are couple main points to think about: are there many competitors, are the goods homogeneous or heterogeneous and is there free entry and exit in the long run? In our case, there are a lot of sellers in the market, more than 200. Goods, even though can seem to be similar, are heterogeneous. Hotels can differ by location, room quality, size, skill of employees, entertainment, outdoor activities and so on. Also, there is free entry and exit to and out of the market. Considering all these factors, we can clearly say that hotels belong to monopolistic competition. Hotels are price makers, meaning that there is not one market price, at which all the suppliers have to sell

A consumer’s buying behaviour goes hand in hand in this type of marketing mix. To some the cheaper the product the higher percentage they will buy it. But to some the expensive the product the more quality they could benefit from. The bottomline is how the consumer perceived the products in consideration with price. But according to study consumer oftenly buy the cheaper once. Moccona coffee makes use of that advantage, their coffee is cheaper than those that are available in the coffee shop and yet a very statisfying taste can be experience. Not to mention having a buy one take one strategy in their price and some penny off in other products.

Economy pricing is a familiar pricing strategy for organizations that include Wal-Mart, whose brand is based on this strategy. Companies take a very basic, low-cost approach to marketing--nothing fancy. It is just the bare minimum to keep prices low and attract a specific segment of the market that is very price sensitive Aldi, a food store, is another example of economy pricing strategy.

Investors in Wal-Mart were aware of the obstacles that the giant retailer would face due to the changing consumer preferences and behaviors. However, the financial reports showcased that its online strategy was successful. At the end of the second quarter in 2017, Wal-Mart reported revenue of $123.4 billion, which was an increment of about 2.1% over the previous year quarter. There was also an increase in comparable sales by 1.8% year over year.

During the past decades, the retailing industry has gone through many important changes. Saturated markets, fierce competition, and the turbulent macro-economic environment have condemned retailers to reconsider their retail strategy. Actually there are four factors which have constantly been reshaping the world of business – technological advances such as the internet, the loss of geographic advantage resulting from globalization, the shake-up of the traditional industries as a result of de-regulation and the rising power of the modern and complex consumer. However one of the most important factors remains the evolution of the Internet. In this era of globalisation, the Internet has gone far beyond networking