E-Commerce In Mauritius

“Subcultural “tribes” such as punk, goth, and grunge influenced fashion design, while hip-hop fans adopted “urban” fashions”. (FACS). Fashion in 1970’s included bright colors, polyester material, and flared pants, which many people wore in different ways. In the 1980’s had lots of brown and tan color clothes, but had bright colored sunglasses and accessories. There were many historical events that happened in the 90’s that influenced fashion. In the 1990s, the internet became of age and that changed things forever. After the internet became popular people who worked in the computer industry started to have “casual Fridays” and could even start dressing down. “In 1991 “World Wide Web” (WWW) debuts and technology boomed after that; all of this sped the flow of information.”

Imagine living in a world without any internet. Imagine the amount of trouble a person would require to go through in order to find out the simplest things. The internet nowadays has become an essential part of almost every human being’s life. Cutting the internet off for just one day my actually leave the world in a state of commotion. Every type of technology may be used in either a way that benefit’s a person, or a way that may harm a person. The author, Nicholas Carr (2010), in “Does the Internet Make You Dumber?” argues that the internet, which is usually looked upon as the most abundant source of information, is actually what is leading people to become “superficial thinkers.” People who are always on the internet tend to not be very productive or creative. Even with the advantages using

The Internet plays a major role in our daily life and has enormous effects and influence on the life of many people worldwide. These days, we cannot imagine the world without an Internet. Furthermore, before the Internet was invented, the life was completely different. I remember as a teenager in the late 1990s, I always like to go out to watch the movies with my friends. At that time, the Internet was not so popular, and not many people had knowledge about the use of the Internet. For that reason, it was always challenging for me to keep track of the movie timings. I always spent hours on the phone, trying to get numbers of different movie theaters, and finding about the movie timing and the locations. As the new technology and the Internet

Shopping has become a daily activity which happens a billion times in around the world. People cannot imagine how their life would be affected if shopping was suddenly stopped. Malcolm Gladwell and Anne Norton both write articles about two sides of modern day shopping. How consumers have impact the retail industry and how the retail industry influences consumers. Because of the surveillance of consumers by retail anthropologist, they both impact each others. Indeed, the retail industry improve their business by learning consumers habit. And consumers feel happy with their rewards because of their shopping habit. Therefore, some people will refute the claim "The surveillance of consumers by retail anthropologist is manipulative and unethical".

My fourth assignment will be discussing and analyzing presenting insights and findings. In the first part, I will be writing about different components of report. In the second part, I will be discussing and analyzing presentation and its parts. In the last part, I will be adding my point of view including recommendation and will be ending my assignment with conclusion and references.

The entire research journey is based on few important steps which can also be recognized as research process involving certain measures; to be carried out effectively. This process includes (Library, 2015);

Davis first introduced the technology acceptance model in 1986 , as an adaptation of the theory of reasoned action (Fishbein & Ajzen, 1975), to predict information system usage. It aims at providing an explanation of the antecedents to acceptance and use of computers and related technologies in a wide range of technological areas.

In his book, “Amusing Ourselves to Death”, Neil Postman analyzes the change of mediums from a Typographic Age to a Telegraphic Age; but because technology has advanced since the 1980s, it does not address every new medium and its effects. One recent medium that dominates the internet is online shopping. With seventy nine percent of Americans making online purchases (Weller), it is quickly becoming a new tool for everyday life. This medium attracts every aspect of buying, from office supplies to dog treats. The demand for online shopping stores is increasing rapidly year by year. Because a shopper has thousands of online stores to choose from, larger shipping stores compile products from smaller sites to make it more accessible for the buyers. Although online stores—like Amazon— have many benefits, they are altering the culture to be fast paced and impatient.

The goal of TAM is to evaluate information systems acceptance by users before the actual system implementation. The central idea behind it is to increase the use of IT by promoting its acceptance. The acceptance can only be promoted if the factors that influence it are known; this can be done by examining the perception of the users concerning the use of the technology (Davis, Bagozzi, & Warshaw, 1989; Holden & Karsh, 2010; Chuttur, 2009). Initially TAM was developed with the objective of having a theoretical model that will be used to assess the effect of system characteristics on acceptance of computer-based information systems by users, and also explore the acceptance processes in order to have better information system (Davis, 1985). As the model suggested, the individual 's attitude toward using a particular system is a main factor that determines actual use of the system. Attitude toward using is determined by two factors: perceived usefulness and perceived ease of use. Additionally, perceived ease of use influences perceived usefulness. These two major factors perceived usefulness and perceived ease of use are directly influenced by design features. These features are like external variables as claimed by Fishbein model. The external variables include demographic characteristics of the actor, nature of the behaviour, characteristics of referents, and any other variables that are silent in the model (Davis, 1985). The external variables have indirect impact on behavioural intention through individual beliefs, evaluations, normative beliefs, motivation to comply or the weights on attitude and subjective norm. (Fishbein and Ajzen, p

Today 's society is a network society. It is a product of the digital revolution and certain sociocultural changes, that occurred within these last twenty years. It is a society build around personal and organizational networks; that are based on digital communication by the use of the internet. Networks are international and know no frontiers. Furthermore, this brought forward new ways of communication, where people from every corner of the world are interconnected and make them reachable in every instant; thus, making the network society a global one. This results into " a dramatic increase in sociability, but a different kind of sociability, facilitated and dynamized by permanent connectivity and social networking on the web."(Castells, 2010)

Since the beginning of the 1990’s, e-commerce has radically changed consumer behaviour by introducing new retail channels (Ngai and Gunasekaran, 2007). Serious attempts to trade online started to emerge in the mid-1990s wheninnovative, technically savvy companies responded to the opportunities and challenges posed by the internet, to develop sophisticated web sites to serve customers, in their homes (Rayport and Sviokla, 1994). The present retail environment is characterised by new, store and non- store, retailing formats, a wide range of new products, use of new information and communication technologies and consequently, the changing customer needs. Moreover, the dynamic lifestyle conditions of consumers has resulted a change in their personal environment that contributes to a profound change in customer behaviour (Schröder and Zaharia, 2008). Retailing in the 21st century means doing business with customers on their terms (Mathwicket al., 2002). E-tailing represents a form of in- home shopping and the major non-store channel (Levy and Weitz, 2007). Wang and Head (2007) highlight that the internet is increasingly being viewed as a tool and place to enhance customer relationship. According to Weitz (2010), e-tailers are using technology to convert “touch-and-feel” attributes into “look-and-see” attributes.

We all know that shopping at stores requires us to go to mall or department stores in buying supplies and spend our money. Now we live in the age of internet and buying things can now be done by clicking a mouse. Because of the numerous benefits of shopping online more and more people these days prefer online shopping over conventional shopping. But which one gives us the best benefits? Our discussion centered on three differences between shopping at stores and shopping online.

Several theoretical models have been developed and applied to study the acceptance and usage behavior of information technologies, but among the various theories proposed, most popular include Ajzen and Fishbein’s Theory of Reasoned Action and Theory of Planned Behavior; Davis’ Technology Acceptance Model, Venkatesh et al.’s Unified Theory of Acceptance and Use of Technology, and Rogers’ Diffusion of Innovation Model.

Online shopping has nowadays become a widely spread way of shopping among people on different continents and in different countries. Its popularity is constantly on the rise considering the spread of Internet technologies and the increasing share of online shops in the retailing business. Online shopping activities are gaining wide spread as far as they tend to provide the consumers with numerous benefits and increase the convenience of buying without leaving the house. The popularity of online shopping grows due to a range of reasons, including its convenience as well as time- and money-saving potential.

According to Amin & Noor (2013), the E-consumers generally refer to the purchaser of goods and services over electronic systems such as Internet and other computer networks. This new group of consumers is increasing in number over the years as on-line shopping become a trend and manifestation of modern life style.Based from the Paynter & Lim (2001), E-commerce would provide consumers with benefits such as interactive communications, fast delivery, and more customization that would only be available for consumers through online shopping. Product information in the Internet is more compact and it ranges from various sites. Users have more opportunity to choose and compare products they want to purchase or easily find and select specialized products. This kind of open market place would increase competition, provide benefit for industrial buyers as it will promote better quality and more variety of goods.