They find it funny, comfortable and easy to use. The results shows that online shopping is can lenient and easy to find webs and choose between them. The advantages of online shopping are great. Consumers can buy in anytime,where they are it saves time and effort. People don 't have to walk between shops to find and examine goods also trust and security are the main factors that attract people to buy online.
This is convenient for the consumer, because they don’t have to waste the time needed to drive from store to store, they can quickly browse through different online stores to compare prices. The consumer saves money on gas, and the product of their choice by comparing prices online. Renita G observes that, “ The vast majority of online stores offer prices that are much lower than what you will find at a physical store” (Top 5 Benefits Of Online Shopping 1). Customers use the internet to find their favorite apparel and items on sale. Online business owners know that consumers are looking for cheaper items online.
Thus, the easy accessibility of Internet usage has lead the consumers to shop online. A 2001 research by University of California, Los Angeles (UCLA) communication policy stated that “online shopping is third most popular activity on the internet after email
In addition to this massive information highway there are many different tools that can be utilized on this global network. Using the Internet, people find jobs, send electronic cards, shop, make airline and hotel reservations, execute stock trades, and even pay bills online! With the increasing popularity of people shopping and purchasing goods online, the Internet has created new ways of doing business. Realizing the potential of the Internet, many companies have started to advertise their products and services on-line. However, consumers are becoming hesitant as it relates to purchases over the Internet because of the fear of being deceived by online retailers.
Online shopping is very convenient in recent years. Today the internet holds the considiration of the retail market. Millions and millions of people shop online. Online shopping has been shown to provide more satisfaction to modern consumers seeking convenience and speed ((Yu and Wu, 2007)). On the other hand, the buying product from the traditional market is continuing since years.
The potential of internet marketing has been held in high regard by entrepreneurs for a long time. If you look back a few years in the past, you 'll realize that only a few people really understood the advantages of buying stuff online. Originally this was because people didn 't trust the online buying process, making them nervous about handing over their personal information over the computer. But internet security has progressed and every day more people begin to trust buying over the internet as a way to save time and money. Many people are able to purchase products on the Internet without leaving the comfort of their home.
It certainly more convenient than dealing with crowds, standing in lines and spends less on petrol/toll. The whole process of shopping from a local store becomes even more time-consuming if especially for those who have kids or do not own a car. I can solve all of these hassles by shopping online. One of the most enticing factor about online shopping, particularly during a holiday season, is it alleviates the need to wait in long lines or search from store to store for a particular item. Furthermore, e-shopping gives more variety and have great freedom of product’s choice than any other local store.
Most of the companies have their own online shopping sites so that they can attract the customers from international arena. Online shopping has made a transaction easier than it was and online stores offer consumers benefits by providing more variety of products and services that they can choose from (Lim und Dubinsky 2002). The traditional retailers offers only the limited number of product because of the storage problem and different other factors. Thus, customers may not find different varieties as offered in online shopping sites. To overcome these problems, the electronic stores like Saturn, Media Market and Conrad have also the online sites where they can offer more products then in their outlets.
Summary Online shopping is growing every day. There are many benefits of online shopping such as time savings, access from anywhere, convenience, 24-hour availability, variety of products, various options available to compare products and brands. Beside the benefits of online shopping the consumer feels different kind of perceived risk factors and psychological factors are involved in online shopping. The perceived risk could be financial loss, product performance risk, delivery risk, and psychological factors such as trust and safety and website design. These perceived risk and psychological factors also determine the behavior of consumers towards online shopping.
The products bought online are shipped straight to the doorway. On the other hand, a slight warning that online shopping can be tricky sometimes as there are plenty of untrusted websites that aren't guaranteed to actually deliver what you ordered and online theft is mainly done through online shopping. When shopping online make sure the website is certified and famous with high ratings of other customers and are proved by your friends for example or any relative that has used it