Impact Of E Commerce On Consumer Behaviour

Internet is used everywhere in today’s world. In US many people are making purchases online and beginning to take advantages of the online shopping at their fingertips and convenience. Online shopping has changed the way we shop in today’s world. Gone are those days when people had to wait in queue on special occasions. Today consumers can buy almost anything at any given point of time. With these advantages also come some disadvantages. There are cases of fraud and security breaches.

In his book, “Amusing Ourselves to Death”, Neil Postman analyzes the change of mediums from a Typographic Age to a Telegraphic Age; but because technology has advanced since the 1980s, it does not address every new medium and its effects. One recent medium that dominates the internet is online shopping. With seventy nine percent of Americans making online purchases (Weller), it is quickly becoming a new tool for everyday life. This medium attracts every aspect of buying, from office supplies to dog treats. The demand for online shopping stores is increasing rapidly year by year. Because a shopper has thousands of online stores to choose from, larger shipping stores compile products from smaller sites to make it more accessible for the buyers. Although online stores—like Amazon— have many benefits, they are altering the culture to be fast paced and impatient.

general population mostly opt for online shopping because of their changing life style. This makes them shop more online where they can save their time and also maintain their status. This online shopping not only fulfils customers need but also saves money and time of their buyers andthere it’s a win -win situation for all.

The power and utility of the internet is common knowledge to literate people. It has fundamentally shifted the economic land scape to such an extent that its era is dubbed the new economy (Turban et e, 2011l). At the heart of this new economy is e-commerce. E-commerce is simply doing business online. Amongst the companies at the pinnacle of the new economy and more specifically e-commerce is Amazon. Amazon was by far the greatest e-commerce performer in terms of revenue in 2013 as reported by (Wireless News, 2014). One of the company’s many accolades is that it has the seventh most visited website in the world (alexa, 2015). Compared to its competitors, meaning companies that are offering similar services, it is number one. The position occupied by Amazon in the market warrants a study of the company and its businesses model.

The survey indicates convenience was not a big concern as the buyers prefer to buy their products. Next, the buyers stated that they did not agree or disagree on what they want to buy when shopping. Third, the buyers are not patient when they are ready to order their products. They want their products as fast as they order it. Fourth, the survey noted that the buyers like to look at several options. Fifth, most buyers would like to test the product before purchasing. Lastly, the buyers want diversity in their shopping experience. Although, the traditional store has its place in our society, the online store provides another experience that the younger generation frequents.

At the start of this course, I had no idea what to expect. This is due to the fact that marketing is a field that offers a combination of so many different disciplines such as art, psychology, and statistics. I encounter marketing on a daily basis but have strangely enough not reflected too much about it. Nevertheless, it is a very interesting subject, which deals with promoting and selling services and products. This is done through creating profitable and maintainable relationships with customers. The course has taught me that companies have a responsibility in understanding the marketplace and customer needs. If companies are unsuccessful at doing this, there is a great probability that they will fail at making profits. Marketing helps companies maintain their competiveness.

We all know that shopping at stores requires us to go to mall or department stores in buying supplies and spend our money. Now we live in the age of internet and buying things can now be done by clicking a mouse. Because of the numerous benefits of shopping online more and more people these days prefer online shopping over conventional shopping. But which one gives us the best benefits? Our discussion centered on three differences between shopping at stores and shopping online.

E-commerce (electronic commerce or EC) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet. The terms e-commerce and e-business are often used interchangeably. The term e-tail is also sometimes used. Or what we know and familiar with as online shopping.

(Niazi et al 2012) A survey was conducted on effective advertisement and how it impacts consumers buying behaviour. This brought an outcome that advertising is one of the most effective tool to attract consumers positively towards the product. When a consumer gets emotionally attracted towards the product, he tries his best be use and try the product at least once. When the purchasing power of a consumer changes, it affects the purchasing level too side by side. (David and Geoff, 2000) Consumer buying behaviour is affected by three main factors which are buying situation, personal influences and social influence level.

Online shopping has nowadays become a widely spread way of shopping among people on different continents and in different countries. Its popularity is constantly on the rise considering the spread of Internet technologies and the increasing share of online shops in the retailing business. Online shopping activities are gaining wide spread as far as they tend to provide the consumers with numerous benefits and increase the convenience of buying without leaving the house. The popularity of online shopping grows due to a range of reasons, including its convenience as well as time- and money-saving potential.

Consumer is one who consumes the goods & services product. The aim of marketing is to meet and satisfy the Consumer needs and wants. The modern marketing concept makes customers the centre stage of organisation efforts. The focus, within the marketing concepts is to reach target and largest customer’s sets ball rolling for analysing each of the conditions of the target market1.

More and more people these days prefer online shopping than shopping in malls because of so many advantages and benefits. People from all over the world have accepted online shopping sites because of the convenience provided like from shopping in their pyjamas to convenience for elderly and disabled. Not only this, online shopping sites also provides a wider choice of products, avoiding upselling or impulse buying, better prices, good for the environment, and

According to Amin & Noor (2013), the E-consumers generally refer to the purchaser of goods and services over electronic systems such as Internet and other computer networks. This new group of consumers is increasing in number over the years as on-line shopping become a trend and manifestation of modern life style.Based from the Paynter & Lim (2001), E-commerce would provide consumers with benefits such as interactive communications, fast delivery, and more customization that would only be available for consumers through online shopping. Product information in the Internet is more compact and it ranges from various sites. Users have more opportunity to choose and compare products they want to purchase or easily find and select specialized products. This kind of open market place would increase competition, provide benefit for industrial buyers as it will promote better quality and more variety of goods.

The success of Walmart in the retail industry inspired many. Excellent management team and cooperative associates are some of the ingredients in its success. Applying strategies into action and implementing discipline to follow rules are also effective ways to success. Innovation and continuous evolution of ideas for advancement affects the performance of any sector in the company. Team work and effort of everyone as a whole drives the company to be more efficient and reliable store to go to.

During the past decades, the retailing industry has gone through many important changes. Saturated markets, fierce competition, and the turbulent macro-economic environment have condemned retailers to reconsider their retail strategy. Actually there are four factors which have constantly been reshaping the world of business – technological advances such as the internet, the loss of geographic advantage resulting from globalization, the shake-up of the traditional industries as a result of de-regulation and the rising power of the modern and complex consumer. However one of the most important factors remains the evolution of the Internet. In this era of globalisation, the Internet has gone far beyond networking