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Summary Of The Tipping Point By Malcolm Gladwell

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In Malcolm Gladwell’s essay “The Tipping Point,” Gladwell defines a Tipping Point as “that one dramatic moment in an epidemic [or sales trend] when everything can change all at once. It is the moment of critical mass, the threshold, the boiling point” (Gladwell). We’re in the midst of a structural shift from physical to digital retail. Around holiday time, talk used to be centered around traffic, overpopulated malls and standing in line on black Friday. As a result of online retail, there has been a shift in how we do our shopping and is making its way to being THE way of shopping. Online retail has strong cost advantages in comparison to its offline competitors. It is rapidly taking precedence in many categories due to better pricing, selection

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