Target Courtrooming Case Study Summary

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In our 1st case study, “Target… Showrooming”, Target Corporation has grown tired of being show-roomed, meaning shoppers looking to a particular product go to the store and look at it, pick it up and evaluate the price. They then shop online with their smartphone or at home online with their computer (Zimmerman, 2012). To Target, this has become a very large problem that they can measure in their end of the year sales analysis. In store sales rose slightly, yet online sales significantly were higher.
In an initial attempt to prevent show-rooming, Target has asked product suppliers to provide special products that can be purchased only in their stores and where those products couldn’t be provided to match rival store pricing. According the study,

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