Sales Essays

  • Impact Of Sales Promotion On Sales

    929 Words  | 4 Pages

    THE IMPACT OF SALES PROMOTION ON PURCHASE INTENTION OF CONSUMER New products come into the market to improve the quality of life of people. These products have to be differentiated among other products already in the market. The Marketing mix consists of the 4 Ps- Product, Price, Place and Promotion, which can be used to market the products. One of the easiest among them is to apply sales promotion. Promotion is used to change the consumer’s purchasing behaviour. In a competetive market, promotion

  • Role Of Sales

    1523 Words  | 7 Pages

    of Sales In an organization, the sales division plays a very important role in the success of its business. Sales is the touchpoint between the organization, its services or products and the end users or customers. The unique and critical role of sales department is to connect the customer’s needs and the products or services the organization wants to offer that can fulfill their needs. Key ways in which a sales division can impact an organization’s success are: Organizational awareness Sales plays

  • Essay On Importance Of Sales

    766 Words  | 4 Pages

    The Importance of Sales The sales force is the most important department of any corporation because if you can’t sell your product, you don’t have a corporation. Sales are the department that generates revenue. If human resources forget to do sexual harasSmall to Medium Enterprise training nothing happens because their department is irrelevant. When you mess up, companies lose money. Companies cannot afford to have sale small to Medium Enterprise making mistakes as a result they pressure and replace

  • Role Of Sales Promotion

    952 Words  | 4 Pages

    Sales promotions are action-focused marketing events whose purpose is to have a direct impact on the behavior of the firm’s customers. There are three major types of sales promotions: consumer promotions, retailer promotions, and trade promotions. Throughout the world, sales promotions offered to consumers are an integral part of the marketing mix for many consumer products. Increasing importance of sales promotions as a percentage of the total advertising and promotional budget and increasing at

  • Sales Promotion Strategies

    865 Words  | 4 Pages

    Abstract The marketing and sales industry is an essential part of any business and is currently thriving. There is an array of roles in marketing and sales which covers all different industries. You can be a sales representative, manager or even a developer. It takes a lot of strategizing in this industry. Tactics are precise actions you take executing your strategy. These actions consist of what is to be done, in the order it should be done, using what human resources and tools. You may utilize

  • Importance Of Sales Promotion

    1198 Words  | 5 Pages

    Introduction 1.0 Introduction Sales Promotion Sales promotion is one of the promotion is marketing strategy. Sales promotion is a process of persuading customers to buy the products or services to boost up their sales of the company in the short-term of the period. Beside that, sales promotion is offering consumers’ addition values in the products or services to motivate customer to buy the products or services now, buy more, and buy again and again. 2. Objective of sales promotion - Create product

  • Importance Of Sales Promotion

    1002 Words  | 5 Pages

    Sales promotions are action-focused marketing events whose purpose is to have a direct impact on the behavior of the firm’s customers. There are three major types of sales promotions: consumer promotions, retailer promotions, and trade promotions. Throughout the world, sales promotions offered to consumers are an integral part of the marketing mix for many consumer products. Increasing importance of sales promotions as a percentage of the total advertising and promotional budget and increasing at

  • Importance Of Sales Prospecting

    1198 Words  | 5 Pages

    Hello and welcome to the lesson on Prospecting. Here we will examine the first step of the sales cycle. We’ll explain what prospecting is and how salespeople generate leads. We’ll also define warm and cold leads and explain why warm leads are much more valuable in sales. Section 1 Sales prospecting is the first step of a sales cycle and it involves reaching out to potential customers in hopes of finding new business. According to Sean McPheat, it can be defined as ‘the act of researching, contacting

  • The Importance Of Sales Promotions

    810 Words  | 4 Pages

    end users. It is productive way to make better brand personality in the market for the purpose to increases the sale of the product. Branding does influence a customer’s choice. The approval rating for Kellogg’s Corn Flakes increased from 47 percent in a “blind” test to 59 percent (post revealing the name) (Saporito, 1986). In today’s dynamically

  • Sales Promotion In Marketing

    1800 Words  | 8 Pages

    2.2.1 Sales Promotion Every business organization reaches to the customers through their goods or services. To sell the products to the customers a number of activities are being performed. This is called marketing and it is an important function. Marketing is the performance of business activities that directs the flow of goods and services from producer to the customer. It is the activity that directs to satisfy the human needs through exchange process. Marketing starts with the identification

  • Objectives Of Sales Promotion

    2505 Words  | 11 Pages

    ADVERTISING & SALES PROMOTON Chapter 4 : Sales Promotion Sarangi S.(2011a) explained sales promotion as a reference to all those communication efforts that do not fit into the categories of advertising, publicity or personal Selling. Examples include point of sale displays, exhibitions, demonstrations, demonstrations, coupons and employee incentives. In this project our main aim is to turn our attention to sales promotion and its role in a firm’s integrated marketing communications program. Sales promotion

  • Examples Of Sales Procedures

    1082 Words  | 5 Pages

    Sales Procedures In our company, every sales process starts with receiving a customer purchase order by e-mail, in person, websites and telephone. Therefore, controlling the customer's orders is carefully done. The operating procedures must be maintained in an adequate manners. The customer order is the request merchandise by a customer. The sales department then identifies and reviews items and quantities. After that, they prepare the Sales Order and the credit copy. The sales order contains some

  • Sales Promotion Effectiveness

    831 Words  | 4 Pages

    IMPACT OF SALES PROMOTION ON SALES VOLUME This essay will develop the understanding of impact of Sales promotion activities on sales volume of any organization. Sales promotion is the process of persuading a potential customer to buy the product. Sales promotion is designed to be used as a short term to boost sales, it is rarely suitable as a method of building long term customer loyalty. Sales promotion is a bridge to link personal selling and advertising. The intention while sales promotion should

  • Sales Promotion Relationship

    899 Words  | 4 Pages

    2.3.2 Sales Promotion and its Relationship with Consumer Brand Preference It has been acknowledged that consumer and trade promotions can be a very effective tool for generating short-term increases in sales, and many brand managers would rather use a promotion to produce immediate sales than invest in advertising to build the brand’s image over time (Belch & Belch, 2003). They, however, caution that overuse of sales promotion can be detrimental to a brand in several ways. The first is that a brand

  • Marketing And Sales Relationship

    735 Words  | 3 Pages

    The development of concepts marketing and sales, respectively, in order to build up background for understanding of the marketing relationship. The ways in which the concepts of marketing and sales have evolved has a remarkable influence on the way marketing-sales relationship is viewed and how it is organized in today’s business environment. In the end, I will also discuss the concept of marketing-sales relationship. It should be noted that this concept are not separate from each other, but interrelated

  • Sales Technology Case Study

    1542 Words  | 7 Pages

    modern sales representative. Sales managers have experienced increased expenditures and competition in recent years, and try to find ways to counter this evolution. Personal selling is the best way of communication and allows the sales people to develop the marketing message according to the specific needs of the customer. (ISTEA model 1978) highlights the selling process in a way to collect data about the customer and then develop strategy and implement it on specific customer. So the sales people

  • Importance Of Sales Promotion In The Philippines

    700 Words  | 3 Pages

    "Dictionary of Marketing Terms," defines sales promotion as "media and non-media marketing pressure applied for a predetermined, limited period of time in order to stimulate trial, increase consumer demand, or improve product availability." Sales promotion is one level or type of marketing aimed either at the consumer or at the distribution channel (in the form of sales-incentives). It is used to introduce new product, clear out inventories, attract traffic, and to lift sales temporarily. It is more closely

  • History Of Sales Management Of Cadbury

    2829 Words  | 12 Pages

    position holders in Sales Territory Manager Office (STMO) 5 How marketing and sales strategies are linked? 6 Annual Sales Planning Process at Mondelez 8 Sales Program: Implementation, Evaluation and Control 8 Sales documentation, automation and information management at Mondelez 10 Recommendations 10 References 11 Appendix 12   Acknowledgement I would like to express my special thanks of gratitude to my professor Dr. S.R. Singhvi who gave me the opportunity to do this sales management project on

  • Theotorical Background Of Sales Management

    757 Words  | 4 Pages

    study is based on what Sales Management Office is and how is being helpful to companies. Sales management Office refers continuous improvement is the sales process of any organization. To get a deeper understanding, it is necessary to know the following things: 1. What is Sales Efficiency? Sales efficiency is mostly concerned with the rate of speed, which is taken to perform each task under a sales process. The higher the rate of speed, the more efficient the sales process is. In order to

  • Importance Of Sales Promotion Strategy

    938 Words  | 4 Pages

    A sales promotion strategy is an activity that is designed to help boost the sales of a product or service. This can be done through an advertising campaign, public relation activities, a free sampling campaign, a free gift campaign, a trading stamps campaign, through demonstrations and exhibitions, through prize giving competitions, through temporary price cuts, and through door-to-door sales, telemarketing, personal sales letters, and emails. The importance of a sales promotion strategy cannot