Importance Of Sales Promotion Strategy

As I read this article, and continued my research on this topic, I have come to a decision. I disagree with the argument the electronic cigarettes will lead to the addictive use of traditional cigarettes. As more and more people purchase and use these electronic cigarettes, they become addicted to the artificial flavors of the e-juice and the nicotine, not the idea of traditional cigarettes. The multiple different flavors draw their attention, the nicotine is just the one thing they don’t pay as much attention to. They continue making new flavors that grab the attention of teens and young adults which is the reason more and more teens and young adults begin “smoking” electronic cigarettes.

For the business-level, Trader Joe’s adopted a differentiation focus strategy. According to our textbook with this strategy, Trader Joe’s seeks to differentiate in its target market. They rely on providing better service than broad-based competitors. Specifically, they focus on the special needs of the buyer in other segments (Dess, Page 159). Joe’s differentiates its self from other grocers by providing a unique shopping experience fortified with their private label goods and great service from their crew members. Their unique shopping experience stems from their smaller store locations with the chevron pattern. They don’t have a large array of products, but they provide high quality goods under their brand name that continues to attract customers.

Boots UK Limited is a pharmacy chain operating in United Kingdom and Ireland which sells health and beauty products along with operating an optician service. It was first established in 1849 by John Boot, and was formerly known as ‘Boots the Chemist’. Boots ( the trading name of the company) has achieved many successes throughout its career that it can be called a very successful, pharmacy-led health and beauty company, despite its ups and downs which are going to be mentioned further in this assignment. Boots UK is officially branch of a multinational company, Alliance Boots GmbH which operates in over 25 countries around the world.(Boots-uk.com, n.d.)

A marketing strategy is a process or model to allow a company or organization to focus limited resources on the best opportunities to increase sales and thereby achieve a sustainable competitive advantage. Or it is a process or model to allow a company to focus limited resources on the best opportunities to increase sales and there by achieve sustainable competitive advantages. The marketing strategies of Hilton Garden Inn are as follows.

You are at home in bed, tired, hair tied up, wearing your old socks, and a big t-shirt, trying to watch “Marley and Me”; it is at the part where the two main characters are adopting the dog from the pound and then a commercial comes on. It is not just a normal commercial, it is the ASPCA dog commercial. The sad music plays and pictures of cute, injured puppies appear on the screen, a voice then begins to tell you about how these animals deserve to be treated like people, and donating to their foundation will help save them. This is a type of psychology because you’re already feeling sad because of the movie, but now you’re seeing a sad commercial about dogs; this can make you think that adopting a dog is a good idea and is really what you

Hollister offers wide range of consumer shopping goods related to the Clothing line. They offer different product with different versions to Dudes and bettys include graphic and “crew and tee shirts”, polo’s, Henley’s, cardigans, shirts, pullovers, outerwear, rinse or wash slim jeans, flip-flops, shoes, perfume and boxers.

Promotion is the way use to market the product product or service to customers, stakeholders and the broader public and increased marketing to match the growth in seasonal demand that occurs during this period. The marketing role was assigned to Marie and Tony. Marie manages the advertising/PR while Tony is a specialist search engine optimizer and webpage designer. They will do marketing in different ways to advertise to increase business of home ware stores in Brisbane called Hauzit.

Every business industry nowadays, whether they are aware of it or not, depends on business strategies that they implement in order to achieve high growth potential. Some businesses, however, tend to forget the importance of maintaining effective sales strategies, therefore, they experience a decrease in sales causing their business to eventually experience some financial difficulties. Gluck (n.d.) describes sales strategy as a plan that allows companies to position their brand or product in order to gain a competitive advantage. Successful sales strategy should create a need by convincing a potential customer that the good is presented to them can solve their problems. This has to be created as a “planned approach to account-management policy

Internet and books are being used to understand and to apply some tools and techniques that are useful for this study.

Apple Inc. embraces diversification strategy as a means of promoting its viability in the market. Largely, the creation of the three products lines compounds the sources of the company’s income. In fact, the company does not rely on a single source of income because the product design belongs to different categories. This strategy cushions the business from suffering risks of associated with depending on a single business. According Hitt, Ireland, and Hoskisson (2014, p.135), the benefit of handling many products is that when one product fail or does poorly in the market, the business is would shift its attention of the best performing products.

Marketing mix is a set of controllable marketing tactics used by business to promote their product and achieve its marketing objectives. (L. Lake, 15 June 2017)

The main objective of this study lies in understanding the organization and studying and understanding the advertising effectiveness of Coca-Cola product .The methodology used in studying and understanding the perceived views of consumers towards the product was ‘SAMPLING’. The findings of the activity have been drawn out in form of graphs and suggestions have been offered there from the Coca-Cola Company is the world 's largest beverage company, largest manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups in the world and is one of the largest corporations in the United States. The company is best known for its flagship product Coca-Cola, invented by pharmacist John Smith Pemberton in 1886. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers nearly 400 brands in over 200 countries or territories and serves 1.6 billion servings each day. .

There are different marketing strategies which can be applied for each component depending on organizational objectives or goals. Skillshare need to accomplish the precise equilibrium of the marketing mix to achieve its goals.

Brand image is the variable which enforce a consumer for finding difference between brand and its competitors. Brand image consist of expectations, impressions and beliefs that a person holds about brand. The overall perception of consumer about quality and service can be created by brand image. Brand image is nothing but organization character. Brand image may create by good experience or sometime by observation. A positive brand image is created when a person is associated with a specific brand and recommend that brand to others. Brand image is one of the most powerful aspects that establish the reputation of a specific brand in the marketplace. Without a positive and strong Brand Image, companies cannot

Sales promotion makes use of a variety of tool, such as discount coupons, premiums, daily deals, contests etc. They attract attention, offer strong purchase incentives, and often boost sagging sales. They stimulate quick response, but they are short-lived and are not effective at building long-term brand preferences.