The marketing of products and ideas influence all people 's lives and has been a part of the human experience for thousands of years. This marketing can take on a number of different forms, but one of the most common forms is propaganda. According to Fleming, propaganda is the use of specific "techniques to influence thinking in whatever direction" the author wants and in most cases to "sell" an idea or product (3). Two of the earliest accounts of this popular marketing method, in Western Hemisphere, come for the letters and reports of both Christopher Columbus and John Smith. Both of which tried to marketed the newly discovered and settled North American continent. They did this by using propaganda to make many different aspects of this "New World" appealing to Europeans. These aspects included landscape, indigenous peoples, and who was meant to settle this "New World".
Both Columbus and Smith present very different descriptions of the New World 's landscape. This was most likely due to the fact that they were describing two completely different sections of the Western Hemisphere. For Columbus, this section was not only the tropical based Island of Hispaniola, but also the Islands that surround it. According to his description this location was a paradises of rivers, mountains, “large tracts of cultivatable land", trees and birds "of a thousand kinds" including nightingales and "there is honey" (Columbus, “Letter to Luis” 33). However, there are a number of problems with
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An Italian explorer responsible for the European discovery of America in 1492. Columbus wanted to sail across the ocean to find Asia and all the riches they had. Columbus never reached Asia because he sailed west across the Atlantic instead of sailing south around Africa and then east. Although Columbus did not ever reach Asia he landed on a small island in the Caribbean. Columbus named that island San Salvador.
Christopher Columbus, said first discoverer of the New World, was credited this title because his personal discovery of the New World was not only lasting and lead to the beginning of exploration and colonization, but he also had documented/published proof or “record” of this new land, which included his journal entries, unlike the explorers before him. However, around 1000 A.D., years and years before Columbus went to new land, a Viking man named Leif Eriksson hit the land of Canada after his father and crew landed in what they named Greenland. “Sagas” or legends let us know that he was indefinitely involved in the true discovery of the New World (Leif Erickkson vs. Christopher Columbus). Poor Richard’s Almanack is a known series of annual calendars published by Benjamin Franklin. It included things such as important dates, statistical information, and tables of tides and astrology.
Everyone really took actions. By everyone I mean the Aztecs, Spaniards, and the Icans, during the exploit of Christopher Columbus. Some important people during this time was Cortes, Montezuma II, and Pizarro. They all took action in this historical time period. For example Cortes wanted to claim the land for Spain.
What he did not anticipate was to set foot on the new world, the Bahama islands and to meet strange people that were naked. The natives, also known as Taino Indian Tribe, welcomed Columbus with food, water, gifts and open arms while some of them were hiding from the strange people with their strange, yet shiny, items that they have on. Years passed since the initial voyage and Columbus had been sailing to and back from the island Espanola and with every voyage he would bring back something to the monarchs as a souvenir or a gift for the King and Queen of Spain. As for the Taino Tribe they were not so lucky, as they hoped to be and for reasons because when Columbus first came to their island he took certain amount of their people with him, by force, back to Spain and since then they have been keeping their distances and hoping that they do not come back ever again. Sadly their hopes were shattered as Columbus came back with his crew, however, Columbus was unaware that he also brought with him something that would kill the Taino Tribe.
Luis “helped secure financing” for this voyage, so naturally he wants to make these lands sound more appealing than they are (Columbus, 1493, p. 25). Columbus exaggerates when he talks of nightingales, honeybees, and mines of metal, which do not exist on the islands (Columbus, 1493). He wants to be financed for future expeditions.
According to Columbus the Caribbean is a much better island than any other island he has visited. Columbus describes the Caribbean to have a variety of many trees, mountains, rivers and mines of metal along with a great number of inhabitants. Along with the great scenery description, Columbus includes that the Caribbean is very welcoming because of its inhabitants even though they are very timid at first. Las Casas, in his account, lets us know that the island Hispaniola was known as the largest and happiest before the Spaniards took over. The way that Las Casas describes the island during the time that the Spaniards were taking action to take over, includes only destruction, brutality and struggles for the indigenous people and their land.
Propaganda in America (1700-1800) Here’s a question. What can you do to get an entire nation to have the same opinion about another nation? Propaganda! Propaganda has been around for centuries, and has been used to ignite people’s opinions about important topics.
Cabeza de Vaca attitude towards the new world was that of suffering and starvation. During his travels, he ate very little, mostly deer-tallow and at one point powdered straw. They did not eat during the day and ate very little at night. Cabeza de Vaca and his men grew very tired and hungry, but could not let the Native Americans see this suffering because they were upholding their authority over them. Cabeza de Vaca’s description of the terrain in some parts differed greatly from that of Columbus in that Columbus stated that the terrain he saw was rich lush lands with warm air and year round green
Christopher Columbus is a man who is commonly depicted as a hero and great explorer who discovered our modern day America, but many of the so called “facts” are not all completely true as people would like to believe. Columbus was undoubtedly a courageous explorer who brought many new ideas, cultures, and resources to be exchanged between the New World and Europe. While this is true, it is not uncommon for people to forget the harmful effects brought along with the voyages made by Columbus and the darker details of his times in America. Columbus started from humble middle class family. Columbus was born in 1451 in the Republic of Genoa as the oldest of his four siblings.
Who is Christopher Columbus? Some say he’s a hero, others say he’s a villain. Teachers tell their students that he sailed the ocean blue in 1492, and discovered the New World, but he lingers in history as a question mark and a mystery. He may have exposed the New World to the Old World, but many of his actions were unacceptable. Christopher Columbus was a villain who brought devastation and slaughter to the native population.
Americans today tend to believe that the interaction between the Europeans and native people has shaped the new world. Historians believe that Europeans discovery of the new world have impacted the way we function as a society today. The two historic documents that stresses on the significance of these people are “Document three and Document seven”. Document three on the hand emphasis Christopher Columbus’s discovery of the West Indies. In his writing Christopher Columbus speaks of the West Indies, the islands that is filled with resources.
Christopher Columbus and Hernan Cortes were both famous Spanish adventurers during the Age of Exploration. When the explorers came upon land, they encountered two different cultures. In 1492, Columbus encountered the Taino people, and in 1520, Cortes encountered the Aztecs. The two cultures that the men encountered were different in more ways than they were similar in regards to how the natives treated the men, what weapons they had and their war-like behavior, their technologically advancements, their housing and architectural structures, and even their religion.
Arpita Ray Mr. Lifland AP US History 15 August 2015 Chapter 1: Columbus, the Indians, and Human Progress Bias and point of view often impact one’s perspective on history, as it results in the emphasis on some topics, and the avoidance of others to portray one side in better light. The description of Columbus’s treatment of the Indian tribes, his nature, and his wishes support the idea of emphasis on different aspects of history. To prove this thesis, Zinn describes the reality of Columbus’s goals and motivation. In return for his work, he would receive a portion of the profits made in addition to power over the new area and the fame that he would acquire from his expedition. His true motivations, often avoided when discussing this topic,
This argument stands on the propaganda’s manipulation of communication form and content and individual’s psychology to invoke the desired belief or position in the targeted person (Show, 2007, p. 11). Both Public Relations and Propaganda share an array of persuasive techniques and methods applied to reach the goals. Aggressive branding utilises propaganda techniques and design practices to influence mass consciousness and to instil particular ideas and attitudes (Muratovski, 2011). This dimension of marketing of education indicates the propagandist abuse of persuasion to influence students’ choices of educational
When Europeans discovered the new world, the whole world changed. The new world was named the Americas and it changed greatly when the Europeans discovered it. The Natives that inhabited the Americas were not happy with the new foreigners that had settled in their country. In Plymouth Plantation by William Bradford, the Europeans sailed to the new world and brought many new items that the Native Americans had never seen before. In Coming of Age in the Dawnland by Charles C. Mann, in this story, it talks about the differences between the Europeans and Native Americans, and the differences between the multiple Native American tribes.