Consumerism began as a purposeful way of producing more and more stuff for America’s biggest businessmen. This concept alongside strategic promotion proved successful in changing American culture from working to live to living to work. Which has caused corporate greed, monopolies, irreversible global warming, family dynamic disruptions and even more issues. It may not appear to be going anywhere, but starvation will make the decision for the world, if no one finds a better way to serve a growing population. (80)
Oftentimes, people over indulge to own the newest cars, a home in an upscale neighborhood, or designer clothing in order to create a certain image of themselves to present to others. Consumer spending accounts for seventy percent of the United States economy (Davis). Are all these goods and services purchased necessary? Of course not. As a society, we allow advertising to influence our spending and we tend to spend more on luxuries than we do on necessities.
Nevertheless, the interviewees frown upon being labelled as someone that values luxury over reasonable spending. Hence, they expressed their emphasis on the importance of needs over wants, and that practicality should triumph over extravagance. They see “limited” consumption as a form of self discipline, where excessive spending was only justifiable when it is spent on the family and invested in the children. If
Consumerism in relation to women is blatantly sexist in that it produces an ideology that female consumers are constantly purchasing extravagant items because they are incapable of spending money rationally. The theory continues to suggest that female consumers are searching to enhance their femininity to appeal to the binary gender
The concept of consumerism was first brought to my awareness in First Year Writing. I admit, before this intro course, I was indeed ignorant of the negative impacts that consumption had on society. FYS opened my mind to the dangers of over-consumption, and more importantly, helped me see beyond what meets the eye. Take for example, Disney, a seemingly innocent corporation, a company’s whose name is practically synonymous with the notion of childhood innocence. Upon initial judgement, one would assume that Disney is merely harmless family entertainment.
Identified by their “personal objects and physical expressions – torn blue jeans and long, wild hair”, they still purchased goods as a means to rebel against consumerism. This demonstrates how engrained consumer culture is in the American way of life, and the desire to consume is one that is not likely to leave the minds of consumers anytime
This statement expresses how people spend large amounts of money on materialistic things, such as homes, but they are really just causing harm. Instead of living simplistically, people choose extravagance and allow it to consume them. 6. Two quotations a. The first quote i. Relation to theme b.
Many Americans love shopping, especially during the holidays, with its captivating discounts and sales, which lead to uncontrollable splurges on irrelevant things. According to Quindlen, this is an example of America’s crazed consumerism and it is absolutely absurd. In her article, “Honestly, You Shouldn’t Have”, she states that there is currently an assumption that purchasing American merchandises symbolize an act of patriotism and at the same time, build a strong economy. She also states that we, as Americans, need to acknowledge important spiritual values such as friends and family rather than material goods.
Therefore, Consumerism has variety of meanings, it can be defend as protecting consumer interests, advertising, sales promotion decency, and the quality of the products. Also, it can be defended as consumer rights protection. Consumerism affects poverty because it causes some to consume more than they need, forces limits on choice, and influences
Conscientious Consumer Being a conscientious consumer is a growing act in today’s time. More and more people are switching to this for many reasons. I am using two different sources to inform you further on a conscientious consumer. The first article is Andrew Leonard’s “Black Friday: Consumerism vs. Civilization.” This article really intrigued me when I read it, for the reason of it opening my eyes more to how more ethical I could be, and how many people around the world are today.
Notably a lot of are behavior for shiny new objects is fueled from what is seen in everyday existence. The extravagant life style of the upper class which is on constant display across many media broadcasting outlets around the world for everyone to see and desire. Prompting individuals impulsive reaction to make purchases for what they see; even though they know otherwise they can not afford it. The textbook gives numerous accounts to why America has become a nation of mass consumption and what triggers people impulse to spend in relation to material possession and the American Dream.
For example, buying things you don’t need like cashmere sweaters, cute shirts and leopard skin beds, it’s a waste of a lot of money. For example, my family and I have a family friend named Stephanie. She has 3 boxers and she buys everything for them like lot’s of food, veterinary care, and accessories. She literally buys so much food for her dogs that she doesn’t buy any food or anything for herself. She has no food in her refrigerator.
Consumer Culture Theory is a theoretical approach which emerged in the 1980s, however, it was Arnould and Thomson (2005) who published a journal article summarising the past 20 years of consumer research. Consumer culture theory addresses the “complex relationships between consumer actions, the marketplace and cultural meaning” (Wang, 2014, p.252). In other words, consumer cultural theorists are interested in consumption patterns, the reasons behind consumer actions and why everyday values/beliefs can be linked to consumption (Askegaard, 2015). Aspects of this theory are shown in Hamilton 's article, as people will try different coping strategies like consumption to make themselves look better and to move away from any negative stereotypes. This leads on to labelling theory because single mothers are often labelled as ‘chavs’ according to Hamilton, therefore, they can be more likely to live up to this label, which makes it harder for them to continue the normal routines of everyday life which can lead to abnormal actions (Becker, 2008).
Marx’s theory of commodity fetishism defines the dangers of a capitalist society that is controlled a by a small group of bourgeoisie owners that seek profit through a narrow selection of products. More so, consumers are often unaware of the dangers of these products and the addictive properties of a commodity that dominate their lives. In this manner, a sociological analysis of Karl Marx’s commodity fetishism has been analyzed within the problematic issues of an American consumer