Introduction To Supply Chain Management

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Introduction to Logistics and Supply Chain Management
Logistics is crucial in any manufacturing process, retail businesses and other operations. Logistics is the management of flow of things from the starting point till the consumption to meet customers and company requirements. It connects all the stages from finding the raw materials to distributing the finished product.
Layam defined logistics as having the right product or service at the right place, at the right time, for a right price and in the right condition. The term Logistics as a business concept became common and familiar because of the complex modern business environment. The aim of logistics is managing the process in the most effective and efficient way. In business terms
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Supply chain management (SCM) is the management of movement of goods and services, which flows from manufacturers to wholesaler to retailer, and finally, to customers. Supply Chain Management defined as planning, implementing, controlling, monitoring and executing the supply chain activities with the aim of adding the value and competitive infrastructure. The flows of Supply chain can be divided into three flows…show more content…
Technology and internet have raised desires of customized data and services on demand, and created a situation where brands have to work even harder to get noticed.
Brands should take into consideration the changing media habits. The increase of various devices made the multi-platform experience an ordinary thing in customer’s life, including not only youth. Consumers use their phones, tablets and other devices to get information needed, to make a choice and complete the task. That’s why brands have to settle their strategies in the way to reach the big audience.
The internet set in the mind of consumers the logic that they can find any information, at any time. It also gave power to consumers to share their experiences about a product by rating and leaving reviews. It shows that the customers control the interaction, rather than the brand.
Generally, there are three factors, which do challenge marketers in terms of consumer empowerment:
1) Technology has made the traditional media less important in some markets. Now consumers have more choice, which makes the delivery of message to consumers more difficult.
2) Consumers have a power to filter the irrelevant messages posted by brands (sometimes the technology can do it automatically based on last
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