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Kennedy's Rhetorical Strategies

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Following the increased price of steel, Kennedy gave a speech responding to the Steel Companies decision. Throughout Kennedy’s speech, he uses rhetorical strategies to strengthen his message. Kennedy uses strong diction and logos to emphasize his disapproval of the steel companies. Kennedy begins his speech with strong diction to condemn the steel companies raised prices. Kennedy’s repeated usage of “we” makes the crowd feel unified in their hardships that they have been going through. By including himself in the sacrifices that have to be made by the “185 million Americans” (20) Kennedy provides a connectedness with the crowd. This is then turned around when he specifically singles out the steel executives. By singling them out he created

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