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Logos And Pathos In Jfk's Speech

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In 1962, in the midst of the international space race, steel prices in the U.S. began to rise. In this speech delivered by John F. Kennedy, he claims that there is no justification for these increasing steel prices through the use of logos and pathos. Whilst attempting to convince and create reason for steel companies to reduce their prices, JFK employs the use of logic-best argumentation in order to convey his message. However, at times, because his audience isn't merely citizens of the country but also executives of the steel companies, the line between pathos and logos is subtle, for he appeals to the emotions general American public through the use of verifiable data. He proposes a series of alternate (and very possible realities) that…show more content…
His diction is very inclusive; he commences his speech with several uses of the words ‘we’ and ‘our’, which makes way for inclusivity. JFK is blurring the distinction between citizen and superior governor by including the people in his proclamation. While describing the hardships and challenges that the country is facing, Kennedy mentions how imperative the occasion is on a global level; in the midst of the Cold War, he reminds his audience of the importance of uniting. Through the use of the lexical field of danger — words such as: ‘defiance’, ‘serious’, ‘risk’, and ‘sacrifice’ — he creates a feeling of tension and urgency, and engages his audience to the concern. To conclude his speech, the President mentions self-guilt on the part of the country on how they had not displayed the “sense of business responsibility” that they should have, a rhetorical strategy that approximates the audience to the government. His final sentence is an allusion to his inaugural address, another point in which JFK creates an extra layer of attachment to his listener. The previously mentioned ‘alternate reality’ is used once again but primarily for pathos. He mentions the possibilities of the way that science could be advancing efficiency,“In short, at a time where we could be exploring how more efficiency (...) could be obtained,” he proposes and
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