Kohl's Business Analysis

Current Strategies:
Kohl’s Department Store plan is to operate many stores as possible after 5 years. Additionally they planning to have the “Lowest Prices of the Season” sale for the every customer. Kohl’s will still continue their coupon and discount cards to attract more customers. Kohl’s strategy is to have many sales as possible by having low prices of their products (Cadence, 2010). Macys on the other hand strategy plan is to attract customers by offering superior selections of products with reasonable value. Macys is planning to build stores in premier locations for the customer’s easy access of their products in wide range of selections. They also are providing an exciting shopping environment for their customers with the excellent

They have the best quality of products yet leaving them a bit more expensive than other brands. Macy's has been consistently subject to high impairment charges, store closing costs and division restructuring costs with an estimated revenue increase of 5.2% in 2011 (Macys, 2010). While Sears are known for their “Ad Your Way program”, a tool that will help the customer to follow a product that displays the content and customized recommendations. With this program the customer will able to receive notification either by mail or phone if that product will be on sale. The company operates 894 broad line stores that are primarily mall-based (Sears, 2012). These stores offer a wide array of products and services. Sears' domestic sales have been consistently declining because its low-end competitors (e.g. Walmart and Target) and mid-tier competitors (e.g. J.C. Penny and Macy's) have been increasingly capturing more department store market share through wider selection and steeper discounts, thereby squeezing the company's sales and margins. (IbisWorld, 2012). JC Penney has many risks that could impact their sales and profitability. Highly competitive retail industry is one among them. Some competitors are larger than JC. Penney, have greater financial resources available to them, which helped them to have greater resources to sourcing (JC Penny, 2011). Competitors’ performance changes in pricing and promotion

With instant comparison pricing, free home delivery and the continuing decline and willingness to simply wait in line, reatailors msut embrace technoloy to speed the delivery of information and the point of sale customer experience. Methods such as portable wireless tablet sales by associates, and RFID point of sale tied to consumers credit are being deployed and tested. While these technology infrastructure upgrades are initially costly to implemment, increased customer churn, and quicker sales completions will increase sales revenue potential especially in heavy seasonal shopping segments. (Kohl’s,