Mcdonald's Food And Beverage Industry Case Study

McDonald’s is the largest fast food restaurant chain in the United States and represent the largest restaurant company in the world, both in terms of customer served and revenue generated. In 2014 IBISWorld market research estimated MCD held an 18.6 % of market share of the entire global fast food industry; Burger King in at just 4.6%. Under franchising visionary Ray Kroc, McDonald 's became the world 's premier food brand by selling the rights to operate a McDonald 's store. With this model, MCD keeps overhead costs down and lets local owners deal with individual units, while food costs remain low and service remains fast for a culture increasingly on the go. As a low-cost provider, McDonald’s offers products that are relatively cheaper

Executive Summary Taco Bell is a fast food restaurant chain in America based in California (Grant, 2006). This fast food restaurant specializes in serving burritos, nachos, quesadillas and tacos among other food items in their menu (Grant, 2006). It serves about 2 billion consumers every year in over 6,500 restaurants majority in the United States, where over 80% are operated and owned by independent franchisees in countries including Australia, United Arab Emirates, India, Mexico, Poland, Greece, Philippines, United Kingdom, and Chile among others (Grant, 2006). This fast food restaurant was founded by an individual known as Glen Bell (Walker, 2014). Tacos Bell had a franchise in Dubai shopping mall which was opened in November 2008 and closed

STRATEGIC MANAGEMENT CASE STUDY: MCDONALD’S CORPORATION 1. INTRODUCTION McDonald’s Corporation is the world’s leading fast food restaurant chain with more than 34,000 local restaurants serving approximately 69 million people in 119 countries each day. More than 80% of McDonald’s restaurants worldwide are owned and operated by independent local franchisees. Its revenues come from the rent, royalties, and fees paid by the franchisees, as well as sales in company-operated restaurants (McDonald’s, n.d.). The organization view themselves primarily as a franchisor and believe franchising is important to delivering great customer experiences and driving profitability.

McDonald 's lunch meal RM5.95 has improved the product as it is attractive to upper-middle and even lower customers. Family Life Cycle Different family units seek different types of food. McDonald offers different food sets where each family unit can choose according to their needs. The value meals are offered in a different portion of foods. Social Class is targeted at a range of social classes which

Pricing Strategy McDonald’s pricing strategy involves price bundling combined with psychological pricing. In price bundling, the company offers meals and other product bundles for a discount. In psychological pricing, McDonald’s uses prices that appear to be significantly more affordable, such as $__.99 instead of rounding it off to the nearest dollar. (MEYER, McDonald’s Marketing Mix (4Ps) Analysis, 2015) Distribution plan McDonald’s restaurants are the most prominent places where the company’s products are distributed. This element of the marketing mix indicates the venues or locations where the firm’s products are offered.

Since Jollibee is local Filipino service, they could capture the unique Filipino taste and using their local language to communicate to their Filipino customer, who is felt comfortable and feel like at home environment, unlike other outlets they spoke English. In 1993, Jollibee went public on the Philippine and the Tan family got the majority ownership and controlled Jollibee. Jollibee have acquisition of Greenwich Pizza Corporation in 1994 and joint venture with Deli France in 1995. However, when McDonald entered the Philippines, it is the first serious challenge for Jollibee. Since then, Jollibee start expanding their stores worldwide and McDonald as their fast food competitor.

Mc Donald’s has more than 35000 outlets and serves around 68 million people daily. Primary selling items of Mc Donald’s include hamburgers, cheese burgers, French fries, chicken, breakfast items, milkshakes, soft drinks and desserts. But with the changing tastes of consumers, it has expanded its menu which now includes salads, fish, wraps, smoothies, fruits and seasoned fries. The Coca-Cola Company, makers of coke, sprite, fanta, diet coke, coca-cola zero etc. The coca-cola company operates/sells beverages in more than 200 countries around the world.

Their comment will also improve the company management style and the company profit. Customers is one of the most important stakeholders to the company. Suppliers Suppliers are the internal stakeholders as they work with McDonald’s. McDonald’s have many different suppliers for their foods and drinks. They get the food ingredients from one supplier and the drinks are from another supplier.

The studies on understanding the dynamics and biodiversity of these microorganisms in food fermentations will provide the knowledge of processing and preserving of these foods for the benefit of international communities. Furthermore, the use novel starter strains with industrially important functionality can provide the development of microbiologically safe new products with enhanced nutritional, sensory and health

McDonald’s Restaurants are situated in 119 countries like Canada, Australia, Netherlands, Japan, Germany, India, Russia , Greece, Poland and so on. Marketing mix=Marketing mix is essential technique used by a organisation to attract customers to their item. It comprises of following 4 primary tools of marketing; 1. Item=McDonald’s provides mainly food and drink items to the customers which are as follows; • Burgers and Sandwiches • Salad •