Media Advertising And Stereotypes Of Women In Australia

342 Words2 Pages

Ask any Australian; we value our mates, alcohol and our beaches. But according to advertising, not all of us meet the criteria to go to the beach. Nicole Sexton reports.

But who creates this criteria? Media Advertising. Certainly Australians can agree that our media influences our values, attitudes and beliefs as a nation. Advertising obtains a strong influence on commercial power as well as Beauty perceptions in the minds of women. So we aren't expecting Advertising to disappear anytime soon.

Because Media imagery can, in fact, create and perpetual certain idealism's and beliefs regarding women's roles in society. “Women and girls compare themselves to these images every day,” Kilbourne said. “And failure to live up to them is inevitable

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