As a result, consumers in capitalist market or the society as a whole would be exposed to products that are unsafe and harmful such as defective goods. The product quality and safety may not up to standards as they do not find it sufficiently profitable to exercise due care. In the case of MacPherson v Buick Motor Car, the doctrine of privity that required a contractual relationship between plaintiff and defendant was removed. As a result of court’s decision, plaintiff consumers are able to sue and recover damages arisen from the manufacturer of a defective good. Next, doctrine of strict product liability holds manufacturer to be responsible for damages resulting from any product’s
Introduction This ascribed intends to provide a better understanding of business strategies that can be, and has been described showed, contrary to competition laws in the US and Europe. The competition laws have been created to maintain the perfect market competition. Consumer benefits are often the focus when we define the ideal marketplace. We will see how perfect competition is created and then crushed with mergers, combined sales and try to build monopolistic advantage. In order to gain market share and differentiate from competitors on the market they make use of business strategies.
The success of ‘buy local’ campaigns by governments in institutionalizing the consumer ethnocentrism on one hand and integrating the FDI in the country’s economies to overcome ethnocentrism on other hand are noteworthy research questions. Although marketing managers of small domestic countries can take the advantage of prevalent ethnocentric tendencies by promoting the ‘native’ image so that international competitors can be held at bay but multi-nationals can face serious problems in repeating the same,
These laws make fallacious claims illegal. There is no business may make misleading claims about quality, price and purpose of a product. Consumers who are sufferer of misleading advertisement should contact an experienced lawyer to determine about his or her rights and actions that can be taken. Misleading advertisement is any published claim that is delusive or deceitful. Besides that, misleading advertising is also any published claim that will gives a consumer an improper understanding of the product they are interested in buying or using.
In the modern economic environment, companies emphasize most with the communication practices to make sure that customers get the accurate marketing message. Some of the companies may attempt to practice some unethical ways like producing low quality products, misleading advertising, unfair pricing, and deceptive packaging to take the lead in the competition challenge and influence consumers’ purchasing behavior to gather a bigger piece from the market share. The concept of consumerism takes place as a social force to protect consumer interests in the marketplace by organizing consumer pressures on business. Consumerism is the public demand both for improvement in marketing practices to make them more informative, more responsive, more honest,
With emerging technology and new firms forming with similar ideas, a strict solution must be proposed to prevent the theft of intellectual property (IP). As mentioned, developing countries want to have a shorter lifetime patent versus developed countries who want a longer life span of patent contract. The reason for this is probably because with a shorter life span, developing countries can form similar products and sell them for a higher profit. This article emphasizes that imitation can be an effective competitive strategy. On the contrary, the United States labels imitators are counterfeits, clones, and copycats.
Managers of companies can often be faced with ethical dilemmas, especially in advertising if their product is not particularly safe, such as tobacco. These companies want to show their product in a good way. (Carpenter, Taylor, & Erdogan, 2009) In order to dissuade adolescents from consuming tobacco, the Government of India announced on Feb 6, 2001 that they would create a bill that banned tobacco companies from advertising their products and no longer would allow them to sponsor cultural or sporting events. This was part of an anti-tobacco program in India. This decision created intense debate due to ethical reasons as well as whether or not it would be achievable.
Consumers would tend to purchase products of companies that is not using offensive advertisements. Statement of the Problem The study will determine the effect of attitude toward offensive advertising on purchase intention and brand loyalty of millennials in Lipa City. Specifically, the study aims to answer the following research questions: 1.) What is the attitude of millennials in Lipa City toward offensive advertising? 2.)
Censorship by the government is unconstitutional. Censorship can have positive effects on society; however, it hinders freedom of speech, can insight dictatorship, and oppress individuals. The 1st Amendment protects public institutions from having to compromise the ideals of free speech by establishing framework that defines critical rights and responsibilities. American people resort to “more speech not enforced silence” in seeking to resolve our differences in values, sensibilities, and offenses. The effect has restricted newspapers, television, radio, etc.
However, if businesses believe they have been a victim of deceptive advertising they can bring an action under s.43(a) of the Lanham Act. The Federal Trade Commission has developed a framework for regulating deceptive commercial speech, in which one must prove the advertisement was a “material representation, omission or practice” that was “likely to mislead a customer”, and that “no one acting reasonably under the circumstances” would believe the claims. Deceptive commercial speech in the UK is regulated by the Unfair Commercial Practices Directive (UCPD) as well as national advertising codes. The UCPD seeks the protect the economic interests of consumers from deceptive commercial practices but does not seek to protect businesses. The UK also regulates political campaign spending for the 365 days up to the vote and four months after the vote but does this only for relevant elections and does not regulate outside these campaign periods.