The Pros And Cons Of Deceptive Advertising

Not so long ago, people used to post newspaper advertisement for any requirement in their organization, many leading newspapers used to have special edition that they published on weekly basis and post these requirement. It used to cost them a lot to the employer. Secondly, since there were cost involved in the whole requirement process and these adverting used to contribute a huge amount to the whole recruitment process, the cost were passed to the applicants. The applicant again needs to send a paper based curriculum vitae and attach a bank draft to apply for the job. There were no assurance that the job will be offered, even then the applicants have to pay the cost just for applying for it.

Advertising has been around for decades and has been the center point for buyers by different subjects peaking different audience’s interests. Advertisers make attempts to strengthen the implied and unequivocal messages in trying to manipulate consumers’ decisions. Jib Fowles wrote an article called “Advertising’s Fifteen Basic Appeals,” explaining where he got his ideas about the appeals, from studying interviews by Henry A. Murray. Fowles gives details and examples on how each appeal is used and how advertisements can “form people’s deep-lying desires, and picturing states of being that individuals privately yearn for” (552). The minds of human beings can be influenced by many basic needs for example, the need for sex, affiliation, nurture,

In modern society, consumers are flooded with advertisements as they move along in their daily lives; advertisements displayed on billboards and magazines, the internet and social media, and television and radio. Many companies utilize different rhetorical techniques to appeal to their audience by extending their product and its capabilities. When viewing advertisements you can see the exaggeration and hyperbolic quality some create. Some advertisements are so exaggerated that they become humorous in a sense. An article from The Onion, a satiric newspaper, displays the unintended humor that is captured within some advertisements. Advertisers create false realities and exaggerate the abilities of their products in order to attract

For many years, companies have utilized advertising as a useful tool to promote their brands, convey a message, or sell their products. In today’s world, advertisements can be seen almost everywhere from enormous billboards along highways to a diminutive ads on a phone. But not all advertisements are successful. To convey a message, advertisements must contain rhetorical devices such as pathos, logos, and ethos. A good example of how rhetorical devices are used to persuade an audience is the Edward Jones “Nine Days” commercial. This commercial uses rhetoric elements, such as a well-structured narrative, convincing imagery, and logical argumentation, in order to persuade the audience to believe that Edward Jones is the right company to handle their different types of

Advertisements are everywhere, on television, radio, social media, billboards, magazines, and even on yearbooks. On the other hand, would it not be nice if every advertisement an individual saw, read, or heard were actually true? Like using Axe body spray really did attract women or eating Snickers truly made one satisfied in seconds? Yet, most of the time the advertisements that seem too good to be true, actually are. In fact, countless of ads are only slightly true and instead filled with many common errors in reasoning, known as logical fallacies, a sneaky marketing technique companies utilize to trick a consumer into giving them their undivided attention and money. In fact, one notorious company for using logical fallacies in their advertisements is Proactiv. Thus, the Proactiv commercial featuring Lindsay Lohan that aired on TV a couple of years ago is a precise example of the appeal to authority, bandwagon, and plain folk logical fallacies being used to get their product sold.

Advertising is a form of propaganda that plays a huge role in society and is readily apparent to anyone who watches television, listens to the radio, reads newspapers, uses the internet, or looks at a billboard on the streets and buses. The effects of advertising begin the moment a child asks for a new toy seen on TV or a middle aged man decides he needs that new car. It is negatively impacting our society. To begin, the companies which make advertisements know who to aim their ads at and how to emotionally connect their product with a viewer. For example, “Studies conducted for Seventeen magazine have shown that 29 percent of adult women still buy the brand of coffee they preferred as a teenager, and 41 percent buy the same brand of mascara” (Source

The Federal Trade Commission, a government-sanctioned agency with the mission and power to protect consumers from unfair business practices, have created the standards and regulations for deceptive advertising (Federal Trade Commission[FTC], 2007). Deceptive advertising has been ruled by the FTC (1983) to be: “a representation, omission or practice that is likely to mislead the consumer acting reasonably in the circumstances, to the consumer 's detriment” (para. 8). This statement has been reprinted by Zelezny, attorney and senior public relations executive, in his textbook, Communications Law: Liberties, Restraints, and the Modern Media (Zelezny, 2011, p. 507). The purpose of this paper

What is the purpose of rhetoric? A host of sophists and scholars have studied rhetoric since the ancient times. Aristotle, one of the greatest philosophers in history, holds the view that a persuasive speech should stick to the facts rather than evoking audience’s emotions. In the article “Rhetoric”, Aristotle claims that “all men, no doubt, think that the laws should prescribe such rules, but some, as in the court of Areopagus, give practical effect to their thoughts and forbid talk about non-essential...It is not right to pervert the judge by moving him to anger or envy or pity” (Aristotle 178). In the example, Aristotle claims

Today you can see advertising pretty much everywhere billboards, television, movies, magazines and most of them are targeting young girls because they know how influenced they’re and they take the advantage of it.  False advertising or deceptive advertising is the use of false or misleading statements in an advertisement. False advertising is illegal in most countries. However, advertisers still find ways to deceive consumers in ways that are legal, or technically illegal. In a magazine, you would see an edited version of that woman airbrushed, heavy photoshopping in order to sell the product by misleading the young girls making them believe that they need it in order to feel or to be beautiful and advertisers believe that thin models sell products. For almost a century, advertisers have appealed to and or contributed to women's insecurities in hopes of being able to sell them the product. An example of this is in 2009, an Olay ad for its ‘Definity Eye Cream’ showed a former model who was 62 years old, looking wrinkle-free and a whole lot younger than her age after using this Olay beauty product. Turns out the ads were retouched. Digitally altered spots were made in the ad, creating not only a bad misrepresentation of Olay products, but the ad's potentially gave a negative impact on people's body images(Sweney).

William D. Lutz is an American linguist who specialized in the use of plain language and the avoidance of doublespeak. In the article ‘Empty Eggs: The Doublespeak of Weasel Words’, the author describes, how these days, are flooded ads in magazines, in newspapers,on the forums or websites in internet ,on TV or on billboards. Lots of these advertising claims for the products sound concrete, specific, and objective. However, William Lutz, in this topic points out that these attractive claims are weasel words, that is, these words meanings nothing but increased profits.

Consumerism is the economic theory that an increasingly greater amount of consumption is a positive aspect for buyers. It's so significant to our modern day society because it's a cycle of transferring money from the consumer to the seller/employee. This idea of consumerism has been a growing concept ever since the early 1900's when American's began to see more and more advertisements. These advertisements, however; can heavily affect the ideas and opinions of the consumer. The notion of advertisements and how it affects the minds of buyers from the mid-twentieth to today can be explained in Thomas Frank's “Commodify Your Dissent” and James B. Twitchell's “What We Are to Advertisers.”

Some marketers purposefully overstate the qualities or features of a particular product or service to mislead the children in believing that the product or service is exactly the way it has been advertised. In the quest to get the advertised product, children tend to pester their parents to buy them such products.

There is a need to make advertising more effective and less intrusive in our day to day lives. Some ads are just a bother. They want to pop up everywhere and create a negative impression about the product being advertised. Advertisers need to know when to advertise and when to let their consumers relax from all these bombarding ads everywhere. Sadly, advertisers are being duped by data mining companies which provide data that kind of represents consumers in a false light. This data is mostly obtained from online platforms and as is common knowledge, not everything online is true. One particular source of data for these companies is social media and the lives people claim to live on social media 7/10 times is probably a lie. This type of data is what makes advertisers miss the mark in most of their campaigns. They end up targeting the wrong market whenever they use this data. You find teenagers who have false years recorded by these social media apps receiving ads that are not age appropriate or people posting pictures depicting a lavish lifestyle yet their income is modest. Advertisers end up losing millions of dollars in failed advertising. Sometimes the content they create ends up being disliked by their target market and they receive a lot of backlash which may negatively affect their

Advertising has become a form of communication and a great source for promoting services and products for any business in the whole market because of its broader impact. The main idea of an advertisement is to get the attention of the consumers, build up the product’s strong image in their mind and provide information to help the consumer to make a purchase decision. So, the central focus in today’s diverse global marketplace is the consumer. Companies exert a lot of effort to find out the best ingredients that should be in an effective advertising and identifying its influence on the consumer’s mind, so effective advertising should be considered as one of the most important tools that strongly affect and can change the consumer’s buying behavior. The research attempts to investigate the impact of effective advertising on the consumer’s buying behavior.

Misleading advertising is regarded as illegal in the United States and many other countries because the customer is given the indisputable and natural right to be aware and know of what product or service they are buying. As an outcome of this privilege, the consumer base is honored ‘truth in labeling’, which is an exact and reasonable conveyance of essential data to a forthcoming customer.”