The Pros And Cons Of Deceptive Advertising

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In order to generate sales, marketers often promote aggressively and uniquely. Unfortunately, not all marketing advertisements are done ethically. Companies around the globe spend billions of dollars to promote new products or services and advertising is one of the key tools to communicate with consumers. However, some methods that marketers use to produce advertisements and to generate sales is deceptive and unethical. Ethical issues concern in marketing has always been noted in marketing practice. According to Baker and Hart (2008), ethics itself has a profound, varied and rich past. It emphasizes on questions of right and wrong or good and bad. In this essay, it addresses the issues about how marketers should evade deceptive advertising as well as unethical pricing.

Deceptive Advertising

Deceptive advertising is known as false advertising. It is an unlawful act made by various parties of a specific good or service to inaccurately advertise their product, through false or misleading statements (Drake, 2011). Advertisers should strongly evade advertisements that have the ability to deceive, regardless the fact that nobody may be deceived (Kotler et al., 2013). Consumers have the right to know what service or product they are purchasing. Therefore, false advertising is seen as unlawful in various nations (, 2016). In America, Truth in Advertising ( exists to support honest advertising as well as eliminating deceptive marketing

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