The audience in this context use logical or factual information such as numbers, polls and statistics to make a decision. Ethos, Pathos and Logos in advertising and marketing For some time by now, marketers and advertisers all over the world have used ethos, pathos and logos to communicate with consumers at different levels. Ethos is what marketers and advertisers use for relationship building, establishing credibility and loyalty between the consumer and the brand. Ethos, in short is how the consumers understand what the brand stands for in the global market place.
The marketers depend heavily on the mass media to grab as much as consumers in the segmented or targeted markets. The Communication of the mass media facilitate the relation between the seller and the buyer, as well as, it creates a strong customer relationship management through getting feedback from the advertising itself. As opined by Kahn (2013:215) it has been observed that mass media has been highly successful in encoding messages to the customers regarding the different products available in the market. This in turn would assist the organisations to comprehend the requirements of the customers’ expectations from the organisations.
To put this marketing plan into motion, Caja Rolu needs to utilize the marketing resources available. One of these resources would be the SWOT analysis. Knowing the strengths, weaknesses, opportunities, and threats to the company is important because it allows for growth of the product line. Another important resource that Caja Rolu will utilize is evaluations of the target market and demographics of different areas. The evaluation of the target market is important in implementing the marketing strategy because it allows us to know our audience and cater to them specifically and make sure their needs are met through the use of our product.
Through this we can sponsor the activities or event put up by any corporation. This process can guide towards admiration of the brand among the people involved in and around the activity. This would mainly attract the people to familiarise with the logo and name of the product resulting in high purchasing power to the product. Thus supporting a group this could reach the mass audience attracting them concern the product. Thus support would make the output to get promoted and would increase the value of the brand in long-term resulting in product stabilization not only at sales
Speech Advertising is used widely in our society and comes in many forms, with varying messages that aim to convey information about a company 's products and the values that they support. These values are then applied to the product being sold, in an attempt to give us a message that connotes certain ideologies, attitudes, values and beliefs. The viewer is then invited and positioned to accept the reading and agree with the values presented, therefore desiring the product due to the values that it connotes. One advertisement often contains many values, major and minor, that contribute to the overall reading of the material. In the Terra Travel "Catch Your Breath" ad., the major values are class and enjoyment.
These tools mostly used for spreading the awarenes of the new products, enhancing the recall of the brand but mostly for increasing the number of sales as the company needs profits to survive in the long term. The report have deeply looked at the communication tools in practice when the creative strategy for the new Cadbury product was set. The paper analysed in what situation it is better to use advertising, PR or direct marketing for the Cadbury brand, therefore the advantages and disadvantages of the tools were found. For example, it has been identified that advertising is one of the useful tool for brand promotion because it is able to reach a wider audience within the shortest possible time frame (Egan, 2007. P 194).
The demographic, physiographic and geographic characteristics help the company identify and target the potential markets and identify the desires of every category of a product to meet the customer’s wants. The company’s principal strategy is based on brand positioning and differentiation which helps it to understand each market’s value proposition. This helps in product differentiation in the competitive market to attract many new customers and keep
Contribution of Marketing Activities in Achieving Organisational Objectives Human resource management plays a significant role in achieving objectives of the organisation with the help of making use of HR scheming. Marketing is the most important aspect of running a business because it helps in attracting customers. Marketing activities are adopted on the basis of organisational objectives as the main aim of the firm is to achieve their target. With the help of marketing activities, the company is able to spread word about their brand among customers. The ability to analyse the emerging opportunities for the business is availed by making use of effective marketing activities.
The marketing plan is a crucial outline of the what’s to be expected with the launch of a product. “The marketing plan is the strategy for implementing the components of marketing: creating, communicating, delivering, and exchanging value” (Tanner, & Raymond, 2013). Its in depth description helps team members know their role and responsibilities, informs stock holders and management of expectations for the product and allows for the company to seek possible investors and begin marketing to the consumers and potential supply chain. The more informative and outlines a market plan the better chances of success because it creates guidelines, goals and supports the functions of launching a new product. Each section and segment of the market plan are made up of different components that all have their own importance, research and strategic information that go into determining the successes of the product and its life span.
• Product concept: - any consumer when want to buy a product, they are always looking for quality and performance of the product and what features of this product is having, so the organization always should devote their energy to improve the product. • Selling concept: - when companies do a lot of promotions for their product so the consumer will buy more of their product and the sell of the company will increase due of that actions. • Marketing concept: - in this concept to achieve the organization goals they have to know what the consumer looking for and what his/her needs, also by thinking and feeling about what the customers way of thinking and feeling, so by this way they can delivering the desired satisfaction to the consumer better than competitors. • Societal marketing concept: - the idea of this concept, that the company should related their marketing activities for the welfare of the society, also focusing on wants/needs of targeting marketing and delivering a great value to the consumer better than the competitors.