The Elaboration Likelihood Model

Persuasion makes it’s way into almost every communication event I can think of. Either I’m trying to persuade someone or they are trying to persuade me. My dad was a connoisseur in the art of rhetoric. I observed him manipulate the english language to his benefit on many occasions. He would talk people into buying vehicles, electronics, and just about anything he could make a profit on, he would talk people into giving him discounts in stores and restaurants, it was amazing to watch him, however seeing him persuade so many others made me very cautious to being persuaded. Nonetheless, recently I found myself in a situation where I was the persuadee and the persuader, a local dog breeder, created such emotion within his argument that I found

Elaboration likelihood model of persuasion or ELM is a dual process model developed by psychologists Richard Petty and John Cacioppo in the 1970s, defining how a medium or a person’s presentation of the message forms and changes the receiver’s attitude. The theory has split persuasion in two ways: the central route and the peripheral route. The central route implies a high content elaboration and persuasion that will most likely lead to a permanent change in attitude; thus, leading to decision-making.

Personalities differ and everyone has his unique beliefs and thoughts. However, as life goes on, we go through many life situations and encounter different beliefs and opinions. Eventually, some of the thoughts that we have got used to become useless due to its replacement with more persuasive ones. Persuasion does not come out of the blue. Persuasion comes from the deep understanding of the issue and its consequences and the effective procedure you use to present a certain issue or topic. Leonard was curious to study the system of the stuff on Earth. Consequently, she has been investigating the environmental impacts of stuff, trying to call for an action for safer future. ("Annie Leonard"). Then, that project was presented

Pathos, which is the second concept of persuasive communication, and it deeply depends on emotional relation between the speaker and his or her audience.

Aristotle over a thousand years ago described the best way to persuade anyone starts by being credible. Having facts with sources to back the information helps the speaker or writer to persuade the topic to a reader and listener. Simply just stating an opinion will not go far without facts to credit the idea. Having appeal will grab a person in the topic by making interesting material and connecting all the research together in a persuasive way. This is formed in to a logical format creating a compelling argument that

Persuasive appeals are evident in literature, advertisement, and presentations. Technology has become more advanced as the generations continue. Our generation has been said to be the one where we are dependent on technology. From the book we read, Fahrenheit 451, the society Montag was stuck living in made him become an independent man until one day he met a girl that may have changed his living situation. Old people, young adults, ages all around us are impacted from what others say. One may believe something differently than you but when proceeding to talk you may be affected and changed your beliefs.

few. While many people think it doesn’t matter what person an idea comes from, Gladwell

Why would a single man or women give up on their freedom and decide to raise a child? Cherishing and sharing life as a family, is a worldwide need that any individual at a certain age would like to accomplish. However, in our today world people and specially adults are getting more independent and not

The last one is Logos, Logos basically is a form of persuasion that has a logical meaning. They are able to provide a broad and detailed description of the message. The audience can confront what the speaker has to say as something truly rational and

What is the purpose of rhetoric? A host of sophists and scholars have studied rhetoric since the ancient times. Aristotle, one of the greatest philosophers in history, holds the view that a persuasive speech should stick to the facts rather than evoking audience’s emotions. In the article “Rhetoric”, Aristotle claims that “all men, no doubt, think that the laws should prescribe such rules, but some, as in the court of Areopagus, give practical effect to their thoughts and forbid talk about non-essential...It is not right to pervert the judge by moving him to anger or envy or pity” (Aristotle 178). In the example, Aristotle claims

Heinrichs’s main purpose in his book is to teach his readers that persuasion is an art that requires skill and planning. Persuasion

The three modes of persuasion are ethos, pathos, and logos. Ethos, pathos, and logos are used by individuals who desire to persuade an audience with a particular argument or claim. Persuasion techniques are often used by political figures, sales people, entrepreneurs, and just about anyone trying to persuade a target audience through emotions, character, and logic. The ad, I Am One, shows how these vehicles of persuasion are presented and used; rhetorical strategies like tone, attitude, and non-rhetorical strategies related, patriotism and history references.

One can see as they read through Mark Antony’s and Marcus Brutus’ speeches, that they left a major effect on the crowd at Julius Caesar’s funeral. The varied reactions out of the crowd were based on the rhetoric these two characters illustrate. They both exercised parts of ethos, pathos, and logos. Mark Antony’s speech at Caesar’s funeral had more effect on the people of Rome. He forced the people to think and controlled his rhetoric very well to make the crowds listen to him. His appeal was purposed towards making the crowds turn against Brutus. Antony twisted their thoughts into believing what he wanted them to believe. Antony used all three modes of persuasion: ethos, logos, and pathos.

According to BusinessDictionary (2017), persuasion is defined as a process aimed at changing attitude or behavior of a person or a group toward some event, idea, object, or another person(s). The information, feelings, or reasoning, or all of them is conveyed by using written or spoken words (http://www.businessdictionary.com/definition/persuasion.html). Through the conveyance of a message, the communicators try to persuade listeners to change their mindsets or behavior regarding an issue, in an atmosphere of free choice (Perloff, 2003). This means that persuasion involves audiences and they have free choice. Basically, the communicators do not persuade people, the people persuade themselves. The communicators just clear the

Advertisement is a method of mass promotion that’s typically used by different firms to reach large groups of potential consumers to persuade and inform them about a particular brand of product or service through oral or visual message. This means that the aim of any advertising is to differentiate and deliver various information about the product and the company to the prospective and existing consumers, it is therefore vital to make the message of the advertising effective, clear, focused and singular to make it easy for the target customers to hold on to it and catch it; as this provides a basis for