The Elaboration Likelihood Model

Fourth, the objectivity that means not telling your opinion and just stick to the facts in addition to not being biased. Moreover, the source loses effectiveness when it is added to a large number of different messages. To make it clear, when celebrities appear in different advertisements, this source does not become trustworthy. Also, high credible sources don’t have the same effect on all

The activation pattern of an event is learnt by adjusting the weights of the connections between F1 and F2 layers. The F2 layer also behaves as a buffer for event activations. A sequence of events produces a series of activations in F2 layer. This pattern, represents an episode. It is similarly learnt as weight adjustments on the connections between F2 layer and selected category of F3 layer.

The peripheral route is usually used when the individual is not interested in the presented information. He or she will less likely to request more information and may have the high possibility to skip the advertisements. People who use the peripheral route are more focus on the peripheral cues to elaborate the information. Individual process the message “based in associations and rules of thumb, without requiring a personal evaluation of the issue relevant arguments presented” (Ho & Bodoff, 2014). Examples of peripheral route advertising include ads that have a celebrity endorsing the product.

1.7 Speech analysis One of the important characteristics of a speech waveform is the time-varying nature of the content of the speech pressure. Determination of the time-varying parameters of speech is a key area of analysis required in speech research. Another key area is classification of speech waveform segments into voiced or voiceless (mixed excitation is usually considered voiced). As mentioned previously, in the case where speech is voiced, the most important parameter is the fundamental frequency value f0. This section introduces these two areas of analysis and discusses the principles and limitation involved.

Misunderstandings have a beginning and an end, although the beginning is sometimes not reconstructable. Possible reasons for breakdown in intercultural communication include high anxiety, assuming similarity instead of difference, ethnocentrism/anthropological concepts of cultural relativism (Jandt, 2004). High anxiety refers to how in an unfamiliar setting, one may be anxious of what is expected of them and may therefore focus on that anxiety rather than the situation itself. This is problematic as then one will be unable to consider the cultural differences between themselves and the person they are interacting with, and this may result in miscommunication. For EXAMPLE

Given that motivation is subjective and varies amongst different people, it poses as a drawback for predicting behavioural changes in a community or society. Gotlieb and Swan (1990) espoused this argument, stating that ‘the ELM predicts that when high motivation occurs, the subject will carefully process the arguments in the message.’ The emphasis on the subject underscores the ELM’s limited predictive capabilities to only the individuals. Angst and Agarwal (2006) agreed that different recipients ‘will vary in how much cognitive energy they devote to the message.’ As a result, extending the theory for application to a wider range of audiences may not be accurate and representative of the masses.

“Ignorance is bliss” – Thomas Gray Ignorance is the opposite of knowledge. People who are ignorant do not care to gain knowledge due to their personal reasons. Many believed that knowing too much can induce stress. It is true to an extent. When we know a lot of things, we think more before doing.

Also,the cognitive process of the mind is better at searching memory for evidence that agrees with our beliefs rather than searching for evidence to disprove our belief. Cognitive process occurs unconsciously. Believing that we are right all the time instead of thinking about why you might be wrong causes

According to them, they assume that self-esteem is caused by experience of daily life. Therefore, it does not have the correlation between stereotypes and self-esteem. This is understandable why some people believe that it is likely difficult to recognize the association between stereotypes and self-esteem. However, in fact, we tend to self-evaluate ourselves by comparing with others while we are watching advertisements. According to Tesser (1986;

No one knows for sure why we commit the fundamental attribution error, but one likely culprit is the fact that we’re rarely aware of all of the situational factors impinging on others’ behavior at a given moment. Contrarily, we’re less likely to commit the fundamental attribution error if we’ve been in the same situation ourselves or been encouraged to feel empathic toward those we’re

Therefore, create effective ads that have the potential to entice your targeted audience using bright colored images relevant to your product or service and it should be well optimized to display properly for the prospects to compel them to make an action. Add enticing features in your ads such as special offers or call-to-action phrases like sign-up, free registration or download option etc. Every aspect of your ad should give clear information and make the prospects click on your ads rather than making them to guess about what your company or service offers them. More Than One Ad in a

In July of 1988, Dorothy Ann Willis Richards, the Texas State Treasurer at the time, gave a speech at the Democratic National Convention in Atlanta, Georgia. The room was filled with democratic supporters to whom Richards emphasizes the need to for American politics to "do better." Her speech was intended to persuade the audience to vote for the Democratic party in the upcoming election, rather than the Republican party. Richards attempts to persuade the audience through her use of humor, repetition, and personal anecdotes. Richards kicks off her speech with the humorous statement ,"After listening to George Bush all these years, I figured you needed to know what a real Texas accent sounds like.

“America Needs Its Nerds” an article created by Leonid Fridman, puts forth a pertinent issue in today’s society: intellectually adept students are ostracized. Fridman argues that smart, curious students need to stop feeling ashamed for being smart and curious. Society needs to change because their current philosophy towards intellect is one of pessimism. Fridman develops these arguments in his essay by utilizing the rhetorical strategy of parallelism, drawing conclusions, and through his use of diction.

1. Writers of persuasive essays get people to adopt an idea or take a side using a thesis and strong supporting evidence. Words with positive and negative connotation also play a role in influencing people. An example of this is found on pages 42 and 43. Here, Al Gore uses valid evidence from multiple studies, and David Gelernter uses multiple words with negative connotation 2.