Have You Been Brain Washed? Have you ever looked at an advertisement and pictured yourself using the product that was being advertised, to than actually being interested in purchasing that product? Well that was their goal, advertisers have mastered the market industry by being aware of the fact that us humans are very concerned with our image. Advertisers know that we have a greater chance of buying a product if we can picture ourselves how we would like to be portrayed of course with the help of their product. In ads, companies want to provide an image that can be relatable to the viewers and what would want to appeal to them. For example In Old Spice’s commercial “The Man Your Man Could Smell Like” they create an image that men who use their body wash are manly, rich, and attractive, which I think most men would like to be represented as. Another example is in the Lux body wash commercial they create an image making it seem like every women using their body wash are happy, sexy, and stylish. To achieve these thoughts created by the audience advertisers use many different techniques …show more content…
Old Spice is known for having different commercials from the other body wash companies as their commercials are really intense and fast pace. “The Man Your Man Could Smell Like” starts off with a handsome, tall man with a towel wrapped around his waist showing off his athletic body. He starts by greeting the ladies and keeps on going by saying “look at you man, now back to me…” and keeps going back an forth he finally stops to introduce the body wash by saying “if your man uses Old Spice he could at least smell like me” he than moves on to being on a yacht and shows tickets and diamonds to the ladies showing us that he is wealthy. The commercial than takes a turn and the narrator is now on a white horse and says “ Anything is possible if you man smells like old spice and not a lady.” At the end they have their very iconic whistle to put an end to the
Back when Old Spice was first introduced, the advertisements were simple. Persuasive techniques in the advertisements were ethos and some overstatements pieces. The main task for Old Spice was too put their name out there and lure men between ages twenty-five to fifty-four to buy their products. A handsome man was used as an ethical figure for their product and by using false cause and over
They also use the youth’s psychology against them by using things such as cartoon characters and certain colors. They also use methods such as testimonials by their favorite celebrities. To begin with, advertisers target kids in places they go to most places like school or online. For example, in the text “Marketing to kids gets savvy with new technologies” the author states, “on the log-in screen, an ad flashed for BabyPictureMaker.com, which nudges consumers to download pictures of two people - promising to send back a picture of what a baby they might have together would look like.” This shows that advertisers will go out of their way to get kids to see what they are selling or
Consider what kinds of advertising seem to influence you or the people you know. Ad agencies and product companies often argue that the main purpose of advertising is to inform consumers straightforwardly of available products. In fact, many types of advertisements, like classified ads in newspaper, are devoted primarily to delivering price information. Most consumers ads, however, merely tell stories about products without revealing much about prices. Since national advertisers generally choose to buy a one-page magazine ad or thirty second television spot to deliver their pitch, consumers get little information about how a product is made or how it compares with similar brands.
Appealing, attractive, engaging, captivating, enticing, seductive: all words to describe the Lunchables advertisement in Lifestyle magazine. Advertising has become ingrained as part of our culture today. It is an art that has become so much more than just publicising a product. It incorporates intricate graphics, catchy slogans, and evokes emotions. They influence the decisions people make on a daily basis whether they consciously or subconsciously know it.
Personally, I had noticed that most ads used a combination of humor and logic to really make a person want a product. Some ads obviously show this more, some less. Two ads that I had found that worked fairly well were, Skittles “Portrait” ,and Honda “Cog”. The ad that I found that worked the best, would be Skittles “Portrait”, uses humor as the strongest benefit. In the beginning Steve Tyler walks into a room with a portrait of himself that can talk, then of which proceeds to say, “Dream on”, in different tones, until it gets so high pitched that the portrait explodes into a pile of skittles.
According to Jean Kilbourne, “Advertisers want us to believe that we are not influenced by ads” (Reading Popular Culture, p.94). Advertisers depend on consumers not only being oblivious to the effects of advertisements, but also other tactics such as strategic display setups in stores, product sales, and social influences. J.C. Penney, a department store company, has an abundance of stores across the nation. Along with having stores comes products to be sold, and there must be a way to convince consumers to buy the store’s products. J.C. Penney uses a multitude of well executed advertisements and calculated strategies in order to influence current and potential consumers all throughout the United States.
They used ketchup as blood. Old Spice Commercial: https://www.youtube.com/watch?v=MTOwuxDFcGI Old spice uses Terry Cruz to promote their deodorant. They do really weird things in the commercial and too Terry Cruz. It’s a very ethnical commercial.
Many advertisements target a specific group of consumers whether it be classified through gender, age group, or those that share similar interests. Companies try to create advertisements that leave a lasting impression of a certain product so that it can resonate in a consumer’s mind. Often, companies shape an advertisement based on the type of customers they want to attract. For example, McDonald 's, a fast food chain is likely to target children than adults. By attracting children, there is a likely chance that the children will will insist their parents or grandparents to bring them to the restaurant, which ultimately for the restaurant is about making thrice the profit.
Commercials are part of our everyday lives. Therefore, it is no surprise that companies would take advantage of advertisements to show off their products in an appealing way. In fashion commercials, with products ranging from clothing to make-up to shampoo and body spray, it is common that we usually see a man or a woman that is half-naked, portrayed as “sexy”. It is all about the appeal. Now if those commercials had a cast of unattractive, not-so-slim men or women, would we look at that commercial the same way?
This makes sense, since visual communication better suits more primal levels of the brain. If the viewer of an advertisement actually has the importuned motive, and if the appeal is sufficiently well-fashioned to call it up, then the person can be hooked. The product in the ad may then appeal to take on the semblance of gratification for the summoned motive. Many ad seem to be Saying, "If you have this need, then this product will help satisfy It." the other statement “Most advertisements appearing in national media can be understood as having two orders of
Debatably one of the most entertaining and memorable commercials during last year’s Super Bowl was the 30 second Mr. Clean ad: Cleaner of Your Dreams, which aired during the third quarter of the game. The ad features a wife tired of cleaning who gets increasingly more turned on as her fantasy husband, “Mr. Clean”, uses Mr. Clean products to finish the household chores and concludes with a surprise ending of Mr. Clean transforming into her real husband, an average looking man. This ad destroys gender roles, showing that it is good for everyone when men help clean the house. Through the use of visual communication, verbal communication, and the timing of the Cleaner of Your Dreams ad, Mr. Clean effectively asserts that men need to help women clean while representing its intended audience, men watching the Super Bowl, and entertaining its target audience, people who buy cleaning supplies.
This plays into logos since everyone's sweat smells and we all have had one of those days when even though you put deodorant on it still fails. The commercial is insinuating that Old Spice will not fail. At the end of the commercial the theme song is played and an image of their products with the line “smell ‘em who’s
Do companies create consumer demand or simply try to meet customers’ needs? I believe advertising shapes as well as mirrors society. A case in point, advertisements can shape society's perception of ‘beauty." For instance, in magazines and movies, quite often young girls strive to look-like and emulate the digitally enhanced images of women in magazines. As such, some critics argue that advertising abuses its influence on children and teenagers in particular, amongst others.
February 7, 2010 or Super Bowl XLIV as we all remember was the first time the, “The Man Your Man Could Smell Like” commercial was played on national television. I’m almost certain that everyone in the United States at one point of time has had this Old Spice commercial stuck on replay in their head. This commercial does an amazing job at grabbing whoever’s attention, whether or not you are a part of the targeted audience. However, with its comical approach, this commercial implies that by using this product a chain of events will happen that Old Spice cannot prove.
There are different ways that the practices of sexualization are represented in the world of advertisement. The guys in advertisements is know as sex objects, by putting their boxy on the line to make the advertisement more eye catching. For example, the Old Spice commercial show the man in the commercial are shirtless, and is supposed to be attractive to women. They want the women to be more attractive the men in the commercial, and once women see these commercials it allows them to ask their husbands to buy Old Spice, which can make the Old Spice company more popular and rich. For women their bodies to be used for commercials like Victoria’s Secret, perfume commercials, or advertising a sports game that is going to appear on TV.