Old Spice Commercial Analysis: The Man Your Man Could Smell Like

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February 7, 2010 or Super Bowl XLIV as we all remember was the first time the, “The
Man Your Man Could Smell Like” commercial was played on national television. I’m almost certain that everyone in the United States at one point of time has had this Old Spice commercial stuck on replay in their head. This commercial does an amazing job at grabbing whoever’s attention, whether or not you are a part of the targeted audience. However, with its comical approach, this commercial implies that by using this product a chain of events will happen that
Old Spice cannot prove.
This Old Spice commercial starts in what appears to be a bathroom, with the shower running in the background. The narrator is standing in the middle of the room with a towel
wrapped
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By saying things such as,
“…if he stopped using lady scented body wash…” or “Anything is possible when your man smells like Old Spice and not like a lady.” As if there is something wrong with a man smelling like a woman; but what do woman smell like? Finally, the commercial uses imagers such as the
Old Spice appearing from a hand full of diamonds to appeal to pathos and to make the audience associate Old Spice with luxury.
This commercial does not appeal to logos as much as it does to pathos and ethos. Its main logical argument is that by using Old Spice it will make you smell better. Therefore, making you an overall more exciting and attractive man. This is a logical fallacy called the Slippery Slope,

because it claims that doing one thing, in this case using Old Spice, will lead to a chain of events that cannot be logically proven to happen. While it is logical to claim that Old Spice will make you smell better the company cannot logically prove that by smelling good it will make you more exciting, more attractive, or possess you luxurious possessions; such as diamonds or a boat.
There is another fallacy that can be implicated, False Dichotomy. Mustafa speaks as if you

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