Old Spice Commercial Analysis: The Man Your Man Could Smell Like

In the “Squatty Potty” infomercial, the ad makers are trying to convince the audience to buy their product by explaining to them how using it helps prevent health problems. In the beginning of the ad the prince shows us how the unicorn is going to teach us how to use the squatty potty and how the squatty potty is going to give us the poop of our lives. The ad makers carefully crafted logos and ethos appeals to give reasons and knowledge for their audience to buy their product. They also used humor and comic to make the audience watch and feel more comfortable thinking about the proses of pooping.

She goes on saying how humans smell weakens over time and that since everyone’s noses protrude out of our face it takes scents longer to awaken inside of our brains. When it comes to sneezing it may seem like a simple task, but the way humans sneeze is a little more dramatic. Smell can also play tricks to oneself by allowing the nose to believe it smells of something else until it is truly seen. Ackerman also brings smell into a more scientific animal trait. Providing examples on how the human scent can bring pleasure and joy to its mate or how it can show leadership. Ackerman also explains how without scent most technologies would not have been able to come forth or how speech would not be made. Ackerman nevertheless believes in scent to be more of the more underestimated

Whenever an author writes a text (including commercials), the author has a specific goal he or she is trying to reach. An author may aim to inform the audience by providing facts and opinions, entertain an audience through the rhetorical strategy humor, or persuade an audience in the hopes that the audience will side with an opinion or particular argument. However, in this particular commercial the author’s main purpose is to persuade his or her audience to purchase the soft drink Sprite.

“Makes tooth brushing an enthusiastic habit” is a popular quote used by Sanitol Chemical company during the 1900s. From the moment, we first learn to brush our teeth, we are taught that we should always keep them clean and white. Sanitol tooth powder made this possible during the early 19th century. Having pearly white teeth is seen as an attractive quality to have. Therefore, Sanitol made various ads to display the beauty of having white teeth in their ads. Although both advertisements are from 1911 and, one ad targets the female audience by presenting sanitol tooth powder as being a beauty product and the other ad targets parent by presenting sanitol tooth powder as

Television ads have been around in the U.S since 1941 and have aired all around the world ever since. Most of these ads seem harmless and try to convince the viewer to buy the company 's products, but some companies take their ads a little too far. In 2007, Clorox Bleach aired a commercial called, “The Laundry Timeline.” This commercial was extremely stereotypical towards women, mentioning how women are the ones who do the laundry in the household and made the assumption that the woman 's’ parents and grandparents did the laundry in the family. In “The Laundry Timeline”, women are portrayed as house cleaners and useless in the working world, through the use of symbolic items, using the word “your” as an idea that the watcher is in the ad, and the idea of pathos to catch to the viewers attention, in order to get people to agree with their statement and to buy their product.

The commercial begins with a soothing song and an immediate introduction to the two main characters of the ad. Within the first twenty seconds of the advertisement, there is already a foundation

Ninety-four percent of the earth’s population recognizes the Coca-Cola logo. That’s not an easy feat to accomplish, especially as a company that primarily sells soft drinks. A major reason why Coke is such a successful company is their advertising. In the commercial titled Brotherly Love, Coca-Cola uses calm music, warm lighting, and a humorous story to associate their products with happy memories in the minds of young people with one or more siblings.

Debatably one of the most entertaining and memorable commercials during last year’s Super Bowl was the 30 second Mr. Clean ad: Cleaner of Your Dreams, which aired during the third quarter of the game. The ad features a wife tired of cleaning who gets increasingly more turned on as her fantasy husband, “Mr. Clean”, uses Mr. Clean products to finish the household chores and concludes with a surprise ending of Mr. Clean transforming into her real husband, an average looking man. This ad destroys gender roles, showing that it is good for everyone when men help clean the house. Through the use of visual communication, verbal communication, and the timing of the Cleaner of Your Dreams ad, Mr. Clean effectively asserts that men need to help women clean while representing its intended audience, men watching the Super Bowl, and entertaining its target audience, people who buy cleaning supplies.

The Audi R8 Big Game Commercial, "Commander" talks about an old man who is thinking about his time as an astronaut. He misses it and he just stares at a wall and doesn’t talk to anybody. His son comes with his Audi R8 and he gives the car keys to his dad to drive it. He becomes happy and excited and it makes him relive his time as an astronaut. The commercials purpose was to promote the Audi R8 car. Watching the commercial, the intended audience for an adult man with a son. I say that because the main character’s are an old man and his son. This commercial instills values like the past meaning reliving what you loved and also family. It’s not effective because it doesn’t use the Rhetorical Appeals like Ethos and Logos but, it does include Pathos which makes it somewhat good.

The ad’s appeal to logos is entertaining and subtle. The many visual effects and vibrant background music provide the viewer with a palatable visual and auditory experience. The thematic elements of fire in the commercial will illustrate the experience of spicy when one eats a bag of Doritos “Blaze.” Correspondingly, the visual experience of Morgan Freeman in a icy palace exemplifies the cool, refreshing experience of enjoying a bottle of Mountain Dew “Ice”.

Very few advertisement products are as memorable as a trailer for old spice called “The Man Your Man Could Smell Like.” Even without the use logos, this commercial is successful due to how it masterfully utilizes ethos and pathos to make it very memorable in the eyes of the audience.

Advertisement two: Calvin Klein is a dark-full colour advert, for Calvin Klein Jeans advertisement (Figure II). Nudity combined with the body position and body language make this a highly sexual ad and a solid reason for its inclusion in the study. The Calvin Klein advertisement features a woman with a nude torso positioned on top of man with a nude torso. The visual elements presented in the second ad by Calvin Klein create visual texture; the ocean/rocks surrounding the human figures creates a frame focusing the eye on the bodies in the centre. The woman’s fixated body pulling away from the male model attracts the viewer down her arm, to her waist pointed at the logo at the bottom of the page (right-hand-side). The females almost exposed breast in the centre of the ad is positioned under the man’s arm. This juxtaposition

The commercial shows a dad and his daughter spending quality time together, and how her dad is taking his precious time away from something else to enjoy begin with his daughter. He wants to enjoy all the little moments with her before she is all grown up. If he had not spent time with her, he would have missed all the little moments with her as she grew up. Every little thing you do with your kids, you will want to keep and record them for

There’s a number of scents present in just the few chapters we have read, including lilac, Zameen’s perfume, and rotting flesh. Lee brought to attention that smell is the most evocative of senses, so it would make sense in a novel riddled with haunting memories that smell would so often be present. Then, Jeremy brought up that maybe smell presents itself as the most important sense because the characters have all been numbed by the physical spectacle of violence, which we all agreed seemed a great explanation for its

Chesterfield cigarettes were a brand that was commonly bought by smokers in 90s since it satisfied the people and can still exist today. This cigarette company was one of the primary sponsors of radio and TV programs, which explains why Arthur Godfrey would promote these cigarettes since he was a famous radio and television broadcaster. The Chesterfield cigarette advertisement uses bold headlines, an image of Arthur Godfrey smoking a cigarette, an image of Chesterfield cigarettes, and statistics to suggest that there is no health consequences from smoking a cigarette and that every smoker should buy the brand Chesterfield since it's the best.