Persuasive Techniques In Animal Farm

756 Words4 Pages
Almost always, the successful use of propaganda can be led to the manipulation of weaker subjects, of which empowers whoever utilizes it. The use of these persuasive techniques allows Squealer to change the ways of Animal Farm. The mood set by Squealer is very mischievous as he brainwashes his peers during his charming speeches. Squealer modifies his techniques to the point that best suits his audience. The excellent utilization of persuasive techniques in propaganda, as depicted in Animal Farm by George Orwell, only empowers to whoever uses it. Techniques of propaganda used by Squealer persuade the animals on the farm to look up to Napoleon as the leader of the farm. Even though the health of the farm is not considered, Squealer’s propaganda…show more content…
They say that is for their benefit, but really that they are selfish and they want the food and drink for themselves. Without it, they would not fulfill their duties. On page 52, the author states, “Do you know what would happen if we pigs failed in our duty? Jones would come back!” The animals are being put in the position is which they fear the one that abused they came back. This type of propaganda technique is very effective because it motivates the subjects by fear. No matter what the pigs do wrong, it will be always be looked on as being right. On page 96, the text says, “‘It’s no longer needed, comrade,’ said Squealer stiffly. ‘Beasts of England was the song of the Rebellion. But the Rebellion is now completed.’” The pigs take something very valuable away from the animals on Animal Farm. The song they sang that inspired them and gave them the reminder of freedom is now forbidden for them to sing. This depicts how Squealer is taking away the past and now trying to twist the animals views of Animal Farm. Throughout the novel Squealer always adjusted to the techniques that he thinks the animals would best listen and agree to, whether it would be to make the animals fear or to transform the…show more content…
Squealer uses different types strategies that change over time to better understand his target audience, which are the animals. For example the sheep, which are seen to be the most vulnerable and submissive to Squealer and Napoleon. Some of the most effective techniques are to be bandwagon, card stacking, and fear. Since the use of propaganda is sufficient, they promised life on the farm would be pleasurable for everyone, but actually resulted in the pigs empowering the farm. Even though the use of Squealer’s propaganda techniques does not fulfill the goals of the community of the farm, the animals still believe that he his right and agrees to follow his lead. The manipulation of Squealer’s propaganda techniques does not benefit the animals of the farm but they selfies
Open Document