Overview In 2005, Susan G. Komen partnered with Planned Parenthood to begin funding for breast cancer screenings and health services. Komen provided roughly $580,000 in grants in 2010 and $680,000 in 2011 to the non-profit (Crisco, 2013). In 2011, Komen sought to end its funding to Planned Parenthood and was met with outcry by the public, and was faced with a public relations crisis. In December 2011, Susan G. Komen for the Cure notified Planned Parenthood via phone call that the organization would not be eligible for grants in 2012 due to the new policy. Planned Parenthood attempts to set up a meeting, requests are denied (Crisco, 2013). January 31, 2012, the Associated Press releases an article announcing Komen’s decision to end …show more content…
They quietly told Planned Parenthood via phone call and did not relay the information to their publics or media of any kind. When the Associated Press released the news of the funding cut, Komen’s spokesperson Leslie Aun stated the change was due to the new policy that barred the organization from funding vendors under investigation of any sorts. Aun also cited Congressmen Stearn, the Republican who organized the investigation into Planned Parenthood. Komen’s motives appeared mainly political, and the public showed their outrage on social media. (Crisco, 2013) Planned Parenthood communicated the situation to their public, by email and social media. The non-profit sent an email to supporters about the funding cut from Komen and asked for funds to replace the money Komen covered for breast cancer screenings. Within hours, Komen’s choice to defund Planned Parenthood was trending on social media sites Twitter and Facebook. People we’re outraged at Komen’s decision, which appeared politically motivated. Debates on pro-choice vs. pro-life, and boycotts of the cancer association roared on social platforms. All the while Komen was silent from the media.