Both letters, by Herbert and Seaver discuss the usage of the slogan "It's the Right Thing." Each writer uses Reductum ad Absurdum and logos as their rhetorical strategies. While Herbert, executive of the Coca Cola Company, argues that the slogan is plagiarized, Seaver, representative of Grove Press, disputes the use of the slogan as it is protected by the First Amendment. Seaver has a more persuasive prose to emphasize his idea that the "It's the Real Thing" slogan is not copyrighted. The use of logos is a rhetorical strategy used in both author's letters. In Herbert's letter, logos is used to tell Seaver the first time "It's the Right Thing" slogan was created. Herbert wrote that it was first used in advertisement in "1942" (Herbert, 16) and that "the line has appeared in advertising for Coca-Cola during succeeding years" (Herbert, 18.) Herbert means that the "It's the Right Thing" slogan has been in use in the Coca Cola company many years before the book Diary of a Harlem Schoolteacher (1970) has. He includes these points to validate the …show more content…
Herbert addresses the problem of using the slogan with association of the book as there will "be a likelihood of confusion" as there is a "connection with our respective products" ( Herbert ,9-11.) Herbert brought the flawed idea that people would confuse the book and Coca Cola as they have the same slogan. However, Seaver counteracts this with verbal irony saying that the public would "mistake a book by a Harlem schoolteacher for a six-pack of Coca Cola" (Seaver,5-6.) Seaver distinguishes the flaw of Herbert's argument as people would not connect the two products even if they had the same slogan. This proves Herbert's argument as logically incorrect as the public would be able to tell which product is sponsored by which company, Coca Cola sodas by the Coca Cola Company and the Diary of a Harlem Schoolteacher by the Grove
I’m fairly confident that I at the very least passed the test with a 3, maybe even a 4. I think that I did as well as I usually do on multiple choice, which hopefully means that I got more than half of them right, but there were more than a few questions that I had trouble with and I ended up not being very confident with my answers for them, however on the whole I think I did alright. For the essays, I spent WAY too much time on the DBQ (I went into the rhetorical analysis time in order to finish it) and I didn’t do a very good time synthesising and using the sources. I’m fairly certain that I answered the prompt thoroughly, but I relied too much on outside information and didn’t use many quotes from the sources. For the rhetorical analysis,
He maintains a conscious naivety by using derisive underlying sarcasm masked by tactful verbal articulation in response to the authoritative and condescending tone of Herbert's letter, which allows for a persuasive and entertaining argument. Though Seaver uses humor to establish his purpose, he maintains the mutual respect between the two parties, despite him believing the conflict to be childlike and absurd. Since Herbert’s argument can be interpreted in multiple ways, Seaver attacks a fallacious interpretation of Herbert’s argument: the reason he is against the two companies using the same slogan is because consumers will be unable to tell the physical difference between a book and a beverage. Seaver says that “in order to avoid confusion between the respective products due to the slogan, each sales personnel is to make sure that what the customer wants is the book, rather than a Coke,” and adds that he fears “those who read (his) ad may well tend to go out and buy a Coke rather than (his) book.” Seaver also recognizes that Herbert cannot use the threat of the law and therefore ironically mentions his “strong sentiments concerning the First Amendment” and willingness to “defend to the death” Herbert’s right to use the slogan, even though his response was intended to regard his own rights.
During the 1980s, space exploration was a popular topic to watch, listen to, and learn about in American life. NASA had already sent a lot of missions to space, all reaching new milestones and increasing interest in space exploration. The Challenger, however, had a different mission than the rest. It was going to carry the first teacher, Christa McAuliffe, into space where she would teach two lessons. There were six other men and women on board the Challenger.
Time To Stop Hooking Up,” By Donna Freitas is a very interesting and relatable article to students in College. This article is very persuasive, as to many of the things the author points out are indeed true. It’s a must read article, and will easily catch your attention, it proposes how hooking up is the norm, there should be more dating involved, feelings of college students. Why is hooking up considered a regular thing in college?
The shameless has multiple point of view, it is about everyday life of family members which they face hard time. The way they style this show which has multiple emotion. For-example the dad doesn’t care he is always drunk, and their mom don’t live with them, the older sister always tried to keep the family together. The show is designed follow by a story line in
"Common Sense" was one of the most important pieces of literature in early America, because it was extremely influential to many people throughout all of American colonies. The colonist came to America to escape religious boundaries. They wanted to be able to worship God freely. Thomas Paine uses this to his advantage by using scriptural quotes, pathos, to convince his audience that it is common sense for the colonists to break completely with Great Britain. He says that "a monarchy is terrible, and to have a king is not only an unsuccessful way to rule a nation, but it is also a sin."
“Honey, you are changing that boy’s life.” A friend of Leigh Anne’s exclaimed. Leigh Anne grinned and said, “No, he’s changing mine.” This exchange of words comes from the film trailer of an award-winning film, The Blind Side, directed by John Lee Hancock, released on November 20th, 2009. This film puts emphasis on a homeless, black teen, Michael Oher, who has had no stability or support in his life thus far.
Past leaders such as Andrew Jackson, Adolf Hitler, Benito Mussolini, and Marc Antony are evidence that society does not reward morality and good character in leadership. Society is drawn to leaders that have good rhetoric, propaganda, and charismatic personalities, and society supports them despite their immorality. Society is concerned about stability more than the morality of their leaders and will support immoral leaders in times of crisis to provide stability. In history there have been multiple leaders that have used rhetoric, propaganda and charismatic personalities to gain power, despite their morals.
English 1010 was an amazing class, during the period that the class was going on I was able to develop my communication skills and become aware of the world around me and how individuals operate according to what the society wants from them. The English 1010 class helped in developing a new aspect of reasoning, analyzing and drawing adequate conclusion. Furthermore I was to know the kind of informations I can take in and avoid wrong assumptions. Most class assignment were based on distinct formats which was a little difficult for me in the beginning but eventually I was able to follow the procedures which help improve my grades in other classes too. We had a discussion on rhetorical analysis where we analyze the rhetorical strategy used, I
The Onion:Rhetorical Analysis The Onion’s satirical article, “Revolutionary New Insoles Combine Five Forms Of Pseudoscience”, uses several rhetorical devices to campaign its innovative, revolutionary product: MagnaSoles shoe inserts. Using the fictional MagnaSoles as a model, the article humorously mocks the strategies used by companies to market products to attract customers. Using a sarcastic tone throughout, it gives the read a true taste of the tactics used in today’s advertising. The passage uses fabricated scientific jargon as an appeal to authority, it’s main rhetorical device.
The significance of this statement is that it shows how illogical and ineffective Herbert’s reason is for why Seaver should take down his advertisement. Additionally, in lines 7-10 Seaver says “... whenever a customer comes in and asks for a copy of Diary of a Harlem Schoolteacher they should request the sales personnel to make sure that what the customer wants is the book rather than the Coke”(lines 7-10). At this point in his letter Seaver sarcastically tells Herbert that he will make sure people do not accidentally buy the soda instead of the book or vice versa. The author, Mr. Seaver, implies that the reasons that Coca-Cola is giving, are not valid because fistly, they are not substantial and secondly they are quite illogical. Seaver’s assertion in the first section of his letter addresses his use of a sarcastic tone and a situation, that this can be applied
The Onion uses satirical humor to poke fun at modern advertisements and the gullibility of Americans have by mocking the techniques used to sell consumer goods; it does this through its mocking publication of a product called MagnaSoles. This article uses quotes from customers that have bought MagnaSoles, subtle jokes and puns, and the over exaggeration of the sciences implemented by Magnasoles. The article is rampant with subtle hints, jokes, and puns that key the reader in that this article is a joke. With the use of "pseudoscientists" and "pseudoscience" used throughout the article, as well as the "scientific-sounding literature", this is an indicator that this is not real science talking. It also makes fun of the use of making a paper seem more credible through its constant
Speeches are used to commemorate points of history, and inform the general public of the product of their history but what makes a speech so impacting on it’s audience? Rhetorical devices give speeches and works of literature a way that can convey feelings or ideas to a viewer. When addressing during times of war or chaos, people such as Ronald Reagan, Abraham Lincoln, and Winston Churchill used these terms to better connect with their audience. Without these tools of the english language, dialogue and literature would be all the more dull and unappealing. However, with these useful instruments, writers and speakers can better communicate through some of the many rhetorical devices.
The creation of these fictitious scientific words combined with the positive feedback of the product prompts the growing ignorance of the public; this illustrated ignorance is satirical and critical as the author enlightens the success of the product. The Onion is a humorous news program that satirizes popular issues; in this issue of The Onion, the news program criticizes the methods advertisers utilize in order to attract consumers. The advertisers of MagnaSoles employ ethical appeal in the advertisement; the use of ethos is illustrated by the use of scientific jargon and the use of job titles/certifications. The author of the satirical article depicts the belief that people will listen to a message more intensely if the person delivering that message displays a high level of schooling or intelligence.
Looking deeper into George Orwell’s 1984, it can be easily identified that there are all sorts of irony in his novel. Irony is the expression of one's meaning by using language that normally signifies the opposite, typically for humorous or emphatic effect. It can be seen by the government's alteration of history and all reality. The use of irony was present throughout the entire novel, whether it was in the Party's slogan, or just by revealing background information. Orwell used irony to bring attention to the importance of the theme of brainwashing and totalitarianism.