These are the reasons that this food chain will be successful, as it will attract people from all the age groups. This how this chain will earn their share of profit and generate cash flow. That is the targeted audience for this particular food chain will also be diverse as almost all the people now days are health conscious whether adults or teenagers (Story, 2008). That is this food chain would not be confined to any particular generation. Developing new services, products, different innovative ideas, all are key elements in starting a business.
HockHua was already a comprehensive traditional health food chain in 1992. The sales inventory has increased rapidly from $2 to $6 million between 1990 to 1993. LOGO The Chinese word is customary for the Chinese families to stick with the character “fortune”(“福”) on the doors during Chinese New Year. It signifies the arrival of good fortune, health and peace. For example, the founder of HockHua is used to do the same at his front shops to celebrate the festive season.
Product Strategy A product is anything that can be offered to the market to satisfy need or want. Our objective is to make ourselves as a great place to eat, where customer can count on mouthwatering food. The strategy will emphasize on the strength of our product. We will position ourselves as aggressive and innovative company that supplies the market with high quality food stuffs. Our main focus will be customer retention for that we are ready to serve customers best from our side.
Culture is the key to success of this multinational retailer and everything that is done by the firm is based on it. It is through its strong culture that it is able to deliver quality services to its customers and create a good working environment. The culture also ensures that the company enhances its performance so as to achieve its major goal. It does that by making the lives of customers better them saving them money. High performance is the foundation of Walmart’s culture and it enables it to strive for excellence and hold high integrity in what it does.
1) Customer focus and Long-term views: Tetra Pak that in order to provide the best solutions whenever and wherever food is consumed one must have close relationships with suppliers and customers. Therefore they aim to focus on putting customer needs first and being innovative in order to add value and inspire their customers. They
Nestle are the brand and slogan. This because the brand is already known by the people around the global and the consumers also have their trust and believe in the brand. When the company produce any new products the consumer like to try it. If any new company do that the consumer will go for the usual brand they use. The slogan of Nestle Company “Good Food, Good Life” also give a big impact in the consumer mind.
Key results area Customer satisfaction is one of the key result areas by Karnavali because it offers food that the market wants and eat most of the time. High quality control will be attained because we the owners are the ones making the food that we serve therefore we can monitor the outputs thoroughly. Recordkeeping will be highly monitored also because the record keeper is also a part owner of the
History This brief history traces the evolution and growth of Kerry Group from its modest beginnings in the south west of Ireland some 30 years ago into a publicly traded multinational corporation and one of the leading players in the global food industry. Starting its operation from a green field site in Ireland (Listowel), in 1972, the Kerry organization has realized sustained profitable growth with current annualized sales of approximately €5.8 billion. Having its operations active in 24 countries around five continents, European markets account for 57% of sales, American markets 31% and sales to Asia Pacific markets represent 12% of total Group sales. Kerry Group is quoted on the stock exchanges in London as well as Dublin. It has a market capitalization in excess of €7 billion and also possesses some 30,000 shareholders.
Every business needs not only to retain its current customers but also to expand its customer’s base significantly, and it is only possible when target customers are fully satisfied on some parameters from what the business offered. From this, restaurant industries work hard daily to win the hearts of customers and gain their loyalty to their branch by providing them exceptional services with the aim to increase sales and profit. It has been proven by Wicks and Roethlein (2009) that “an organization that consistently satisfies its customers, enjoy higher retention levels and greater profitability due to increase of customer loyalty.” Thus, the researchers seek to raise their concerns on the gravity of quality service rendered to satisfy customers in order for restaurants to earn
Q. 1) Ans: Purpose of the Tata Group: The Tata group has always been concerned with trying to improve the quality of life of their customers. Striving for leadership and global competitiveness is how they intend to achieve these goals. They also firmly believe in giving back to the society and always being useful and profitable not just to the customers but also shareholders and other employees. Core values of the Tata Group: The Tata Group is always considered as one of those groups with a strong value system which is strictly adhered to by everyone working or remotely associated with the group.