ipl-logo

Target Corporation Swot Analysis Paper

970 Words4 Pages

Company History
In 1881, native New Yorker George Draper Dayton decides to explore the growing Midwest markets. After several years in banking and real estate, Dayton decides Minneapolis offers the strongest opportunities for growth. He purchases land on Nicollet Avenue and forms the Dayton Dry Goods Company–today, known as Target Corporation. Founded by George Draper Dayton in 1902, Target Corporation is an American retailing company, and headquartered in Minneapolis, Minnesota which has got variety of products in categories of clothing, jewelry, electronics, toys, games, sports, movies, furniture, grocery, health, beauty, pharmacy etc. It is the second-largest discount retailer in the United States, Walmart being the largest. The company …show more content…

It sold retail chains Marshall Field's and Mervyn's in 2004. As of January 2015, Target had 1795 stores and 38 distribution centers in the United States with an employee count of 366,000. In December 2013, a data breach of Target's systems affected up to 110 million customers. Canada, Target's first international market, accounts for about 2% of its total sales. The United States accounts for the remaining 98%. (Target's biggest markets by total sales are California, Texas, and Florida.) The retailer opened about 125 locations in Canada in 2013 but is closing stores in this country after losing billions there. The chain has 40 distribution …show more content…

The Target GiftCard is the retailing division's stored-value card or gift card. The unique designs of their cards contribute to their higher sales, as well as Target's policy of no expiration dates or service fees.
The strategy to provide red card has helped the company making their customer spend money exclusively at their stores. Being a Target REDcard customer, people would always prefer Target over other retail stores, because of free shipping, extra return days and 5% discount on bills.
This also helps them track the customer data and purchases, by associating a cookie mapped with the user’s ID. They can make recommendations and advertise specific offers to customers as per their old purchases as well as search history.
Weekly ad

Show More
Related

Target's Corporate Fact Sheet

560 Words | 3 Pages

After working in banking and real estate, native New Yorker, George D. Dayton decides to explore Midwest markets. Dayton notices Minneapolis offers some strongest opportunities for growth and so decides to purchase land on Nicollet Avenue and forms Dayton Dry Goods Company – today known as Target Corporation (“Target through the Years”). “Target Corporation is an upscale discount retailer that provides high-quality, on-trend merchandise at attractive prices in clean, spacious and customer friendly stores” (“Corporate Fact Sheet”). Today, target operates 1,829 stores in United States, which has enabled the company to grow to the top of the retail store market. It has implemented various techniques and strategies to constantly improve and ensure the effectiveness and efficiency of all operations (“Corporate Fact Sheet”).

Read More

Target Corporation Mission Statement

198 Words | 1 Pages

Target A New Yorker in 1881, George D. Dayton decides to test out the market, and after multiple years in banking and also in real estate, George D. Dayton comes to a conclusion that Minneapolis offers one of the greatest opportunities of growth at its time. He then purchased multiple lands such as Nicollet Avenue and forms the Dayton, and also Dry Goods Company which today is not called Dry Goods Company, it is now referred as Target Corporation. George D. Dayton had personal had special beliefs that separated him from others, his belief of “the higher ground of stewardship”, represented great personal beliefs. His store became really dependable merchandise that also provided fair business and a great sincere spirit of providing.

Read More

Target Corporation Business Strategy

328 Words | 2 Pages

Target wants their customers to feel comfortable and ready to shop when they walk in. The open layout design with bright lights, wide aisles, and uncluttered displays makes it easy to navigate through the store. For example, when customers first walk through Target’s red front doors, they have to pass by bins that are strategically placed in the entrance. The bins contain an assortment of merchandise that cost no more than $5. It encourages shoppers to rummage through the bins and fill up their carts.

Read More

Target Corporation Organizational Changes

1175 Words | 5 Pages

Due to new technology and online purchasing, the way in which Target does business has changed dramatically. Consumers have changed their preferences on buying. Sitting on our couch and buying online while we watch our favorite T.V. show, is easier and cheaper than having

Read More

Target's Growth Strategy Case Study

876 Words | 4 Pages

When customers started moving to the suburbs, Dayton followed and opened the first shopping mall. Target was later created to be a discount store that targeted families. The retail mix was a low price, convenient locations in suburbs, and a wide

Read More

Business Environment Affecting Target Corporation

2091 Words | 9 Pages

Since Target Corporation is accessible in different places around the world, changes in rules and regulations of different countries it operates might impact on Target’s performance. It may also cause additional costs and expenses. this is associated especially to health, security and business laws. On social environment, Target annually do volunteering. They have a Target Books for School Award which allows them to give away $500 worth of books to local

Read More

Target Corporation Stock Is Overvalued

303 Words | 2 Pages

Target Corporation stock is overvalued. Target is planning on raising it minimum wage, and cutting prices on many of their items and investing billions into upgrades. Target Corporation stock is impacted by two things related to what it sells, price and convenience. If a consumer needs something right away the availability of a Target store is most likely close by this will play a big factor by the consumer if that product is going to be purchase at Target.

Read More

What Are Target's Fixed Costs?

809 Words | 4 Pages

Target Corp. sells both items produced by other companies as well as sells items they have produced themselves. Target only sells the products they produce in their stores so they don’t have to worry about filling orders for other companies or be worried about demand from another company decrease. They are in control of their own supply and only have to worry about their own stores and the supply needed in house. While Target does produce some of their own goods, I would say their product or service is the shopping experience. Target Corp wants the consumers to choose them over all the other options there are out there that may offer similar products.

Read More

Case Study Of Target's Stakeholders

1172 Words | 5 Pages

Know Your Business Environment Unit No. 1: The Business Environment Pervez Ghazi Shaikh Date Submitted: 31/10/2016 Carl Loraine Cruz 20154176   Target is the organization that I have chosen for this assignment. Target is a famous discount retailer in United States that was founded by George Dayton. It was formerly called Dayton’s Company in 1910.

Read More

Target Financial Summary

866 Words | 4 Pages

Target Corporation is the second largest discount store retailer in the United States following Walmart. Target provides high-quality, trendy merchandise at logical prices. As of today, Target has more than 1800 retail stores and 38 distribution centers in the United States. The first official store was opened in 1962 in Roseville Minnesota and have thrived every since. I will be analyzing Target’s financial statements and communicating the results to our decision makers (Target 2017).

Read More

What Are The Advantages And Disadvantages Of Target Company

843 Words | 4 Pages

Target also invests chairs and tables for customers who want to have meals or drinks in food location which is comfortable for customers. In addition, Target invests computers to help customers who want to print or design their picture and document. Moreover, Target also has modern machines and software technology which support customers create and edit by the effective way in their work. Additionally, Target always has staffs who are willing to give customers a hand to design or fix their work. Clothes are displayed in Target is high quality with special design, so it is easy to attract the customers.

Read More

America Is The Largest Market For Mcdonald's

195 Words | 1 Pages

McDonald had started operating under new structures that had four segments for opportunities, growth, challenges and characteristics in July 2015. As to number of restaurants, and revenues, America is the largest market for McDonalds. Which yet all around the world, they all share comparable landscape of unpenetrated growth. As a restaurant industry there are more than 36,000 locations worldwide, which served more than 100 countries. Within those, 80% of the restaurants are franchised around the world.

Read More

Saic Swot Analysis Paper

423 Words | 2 Pages

Dr. J.R. Bester founder of Science Applications International Corporation (SAIC) is headquartered in McLean, Virginia and employ 40,000 people in 2013. This Aerospace and Defense industry offer products and services in the system integration, technical services and solution and scientific engineering. SAIC strengths are their loyalty they have from their clients by proving their customers with innovative merchandise that put the company ahead of others in their industry, with management marketing teams improving services through services and merchandises increasing company growth. The distributors that the support the company provides the company supplies are better than their competition (A, 2012).

Read More

Macro Environmental Factors

774 Words | 4 Pages

2. Customers: As the recession hit, unemployment rose and people started becoming more responsible with money, the consumer priority changed. Since Target was known for style, fashionable in slightly higher price, in the end, they hurt themselves. Target should have done a lot better of a job in providing customer

Read More

Tesco Malaysia Case Study

2066 Words | 9 Pages

Introduction Tesco Stores (Malaysia) Sdn Bhd owns and operates hypermarkets in Malaysia. It offers fresh produce, groceries, household items, and apparel and its own food and non-food products. The company was incorporated on 29thNovember 2001, as a strategic alliance between Tesco PLC UK and local conglomerate, Sime Darby Berhad of which the latter holds 30% of the total shares. Tesco opened its first store in Malaysia in February 2002 with the opening of its first hypermarket in Puchong, Selangor. Tesco Malaysia currently operates 49 Tesco and Tesco Extra stores nationwide.

Read More

More about Target Corporation Swot Analysis Paper

Related Topics

Open Document