The Emotional Analysis Of Lyndon Baines Johnson's Speech
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As a president of America, the credibility of Lyndon Baines Johnson is well-established. He did not have to establish his credibility as everyone already knows it and he is a trustworthy source. But, as his audiences are young adults, so he still try to boost his credibility at the beginning of the speech with the joke about coeducation college student partying to let the students know he has been there too.
This speech can be said as an emotional roller coaster as the emotional elements have its ups and downs. It arise when the president stated Americans ' previous achievements where he said "For a century we labored to settle and to subdue a continent. For half a century we called upon unbounded invention and untiring industry to create an order of plenty for all of our people".
It goes downwards as he describes the problems, "It is harder and harder to live the good life in American cities today. (…) The water we drink, the food we eat, the very air that we breathe, are threatened with pollution. (…) Classrooms are overcrowded and curricula are outdated". Then, the emotional elements go upwards when told about the solutions that have been taken to handle the issues: "New experiments are already going on". Finally, the peak of the arising emotion is an appeal to the audiences when he repeats the question four times, "Will you join in the battle (…) And then, he closed it with a positive declaration: "We have the power to shape the civilization that we want.”