The Importance Of Drought In California

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As California continues to struggle with water conservation methods, the mayor of Los Angeles has launched a campaign with the name “save the drop.” In the website they have dedicated for this movement, they employ alerting language use in order to convey the sense of urgency to an audience. “The drought in California has been going on for 4 straight years. In January of 2014, the Governor proclaimed a State of Emergency and in April of 2015 issued an Executive Order asking California to reduce water consumption by 25%. Currently, 71% of the State is experiencing extreme drought conditions and many of the state’s water sources are depleted.” (Save the drop) With data like this, it makes it hard for a community to ignore the situation in which

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