Both articles use rhetorical appeals to improve their arguments. For Ethos, both showed credibility by sharing their story and establishing an audience for it. Spector uses Ethos by talking about his previous work experience and how he rose up to become a business owner. Kertson uses ethos by explaining his story about being a minimum wage employee for many jobs. He also uses it when he points out Nick Hanauer- a successful entrepreneur- to show that even he believes that raising the minimum wage will boost the economy.
Ethos refers to the author’s credibility and authority on the subject matter as perceived by the audience (Williams, 2012). Gladwell is a staff writer for The New Yorker as well as a bestselling author that doubles as a public speaker (Donadio, 2006); and his experience shows in his writing. Gladwell uses many learned and reliable sources to support his claims that each provide striking foolproof evidence . The author establishes a strong backbone to his argument by making sure he covers all the basics and never leaves anything to chance. Anything Gladwell does
In the presentation when we use Ethos we are using a strategy called testimonials. Testimonials are when you get a famous person to endorse your product. This causes people who admire this famous person, to buy the product because they want to be just like him/her. In our case we talked about the praise Lebron James gave our shoes and showed pictures of him and Lionel Messi, wearing the shoes. In the presentation, when we use Pathos we are using a rhetorical strategy known as glittering generalities.
In a case between two multi-billion dollar companies, Google and Oracle, abuse of the legislature was evident. A large dispute aroused in the United States courts after Oracle accused Google of unlawfully using its Java programming language in Google’s widely known Android mobile operating system. Oracle argued that Google should pay 8.8 Billion Dollars for unlawfully using Oracle patents.7 The United States appeals court ruled in Google’s favor by describing Google’s use of Oracle’s patents as “fair-use”.8 It is evident from these incidents that no one is immune from patent infringement and plagiarism cases; however, there is a definite potential for the legal tools available to combat plagiarism to be unlawfully used to “patent troll” other companies in the professional
Gladwell uses Ethos as well in Blink quite frequently. The way he uses ethos to confirm the credibility of the hypothesis and research he expresses. Through ethos we are persuaded to believe the research is true and that we can put trust in the
Ethos, Pathos, and Logos are terms coined by Aristotle and are referred to as the three artistic proofs. The use of Ethos is the art of convincing potential customers that the advertisement is credible. Pathos, on the other hand, is the art of convincing potential customers by appealing to their emotions. Last but not least, Logos is the art of convincing potential customers by the use of logic or reason. The two popular gum brands, 5 Gum and Orbit, are well known for their often funny and entertaining ads that capture viewers attention.
After this introduction, the authors begin the main argumentative section of the article. The first misconception, according to the authors, that patent enforcement cases are new is directly challenged through historical evidence. Eli Whitney, inventor of the cotton gin, never physically created the product he invented and instead collected his livelihood from lawsuits against those infringing on his patent (26). This example directly refutes the notion that NPEs are a new phenomenon of the digital age while also supporting the greater underlying argument of the whole paper that NPEs are not only large companies but also individuals trying to make a living. The authors then address another misconceptions; the patents NPEs sue over are often trivial.
Ethos can be argued by the fact that Eastman is a socialist feminist, who fights for industrial freedom as well as freedom for the liberation of women. These steps that she believes need to be presented in a reasonable order and they make sense in the way that they are offered. A person cannot do the second one without making sure the foundation for the first is in place. This type of argument comes across as an easy read, but at the same time the author makes sure to get her point across. In this situation it is necessary to educate those future leaders to win the liberation
The second example of ethos is the producers Columbia pictures. They are an affiliate with Sony Pictures Entertainment and have been founded since 1924, so again they
Communication is used by everyone, every day and many people, including politicians, businesses and protestors use communication to their advantage through three techniques; Ethos, Pathos and Logos. Ethos, Pathos and Logos are forms of communication and when used correctly help communicate any message across to an audience whether it be positive or negative. Ethos describes the credibility of the speaker and how certain things present people as credible. An example of ethos is doctors and stethoscopes and if someone were to walk up to us in a white coat and a stethoscope and say, “Do not eat carrots they actually worsen your eyesight, despite popular beliefs”.
It is a non-fiction book based on predicting what the future holds for both humanity and technology summarised in 652 pages. The Singularity is, according to Kurzweil, The day “Humans transcend biology”. It is further understandable as the day when technology advances over biological evolution and is therefore not susceptible to evolutions limitations any more. In short, The Singularity is an advanced Artificial Intelligence (AI) that is not limited to a biological anatomy.
Ethos is used through the reference to the Doctor because he is
Vernon Vinge introduces us to the idea of “The Singularity”, which is the point in which are old models must be discarded as a new reality reigns supreme, in part because a higher form on intelligence is created in which uses the most fundamental feature of human thought process (or at least according to Vernon Vinge) model building, as its most basic feature. The Singularity is different from the dissemination of other form of advanced technologies developed in our past because The Singularity stands alone as one technology or device that is simply more powerful than the human mind while the printing press, internet, and radio do not have any power without the use of humans. As Bill Joy explained in his piece “Why The Future Doesn’t Need
The management have to make sure that the organization recognizes its own resources which can be applied to nurture collaborations and monitoring their progress to ensure success (Hunter, 2010). A change of culture is needed to successfully implement open innovation (Heap, 2010). The patent should no longer be regarded as a protection, but as a marketable asset which can be bought, traded and sold. Open innovation can help smaller organizations getting access to resources that would otherwise be out of reach. Downside is that smaller organizations might lose their voice and get ‘frozen into the rigid work practices of larger partners (Heap, 2010).
A Beautiful ‘Artificial’ Mind “ Artificial intelligence will reach human levels by around 2029. Follow that out further to, say, 2045, we will have multiplied the intelligence, the human biological machine intelligence of our civilization a billion-fold.” Ray Kurzweil Evolution of Artificial Intelligence