Tourism Impact On Tourism

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The tsunami in the Indian Ocean in December 2004 and the Tohoku Tsunami in March 2011 are just two examples of a number of natural disasters that have severely affected tourist destinations over the last decade. These examples highlight the vulnerability of tourists to disasters and emergency situations. The tourism sector is one of the largest industries in the world, in terms of employment and revenue. It faces challenges in coping with the impact of disasters, particularly in developing strategies to provide safety for tourists (Cioccio and Michael, 2007). It is commonly agreed in academia that there is currently no technique available to effectively cope with the negative impacts of disasters, such as the financial and human factors (Muskat,…show more content…
In particular, with regard to disaster preparedness, a study conducted by Drabek about tourism industry enterprises in the U.S. showed that although there was a high degree of preparation among tourism executives, the strategies were not well documented (Drabek, 1992), and thus were badly communicated to tourists. So far, research has focused on tourists’ decision-making in selecting a touristic destination area, such as how disasters affect tourists’ future travel destinations. However, there is very little consideration of tourists’ reactions to safety issues during a disaster and even less understanding of their diverse behavioural responses to disasters. From a tourism management perspective, tourists’ responses have mainly been studied to build strategic ways to attract them to visit (Sirakaya and Woodside, 2005). In contrast, in the disaster management planning perspective, tourists’ responses and behaviour have been less explored, especially when compared to the responses and behaviour of local residents (e.g. Paton et al., 2006; Campiranon & Scott,…show more content…
It is shown that tourists have many different, but rational, responses to disasters. We argue that disaster management planning for tourism should consider the different rationalities of tourists’ behavioural responses to natural disasters. We therefore employ the Theory of Polyrationality (or Cultural Theory) to understand the diversity of tourists’ responses. Two research questions are

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