They values safely, reliably, and comfort for all their models and vehicles. A SWOT analysis inspects a company’s Strength and weakness, which they could control. There also threats and opportunities that a company has and they cannot control. Toyota conducted a SWOT analysis to audit its company and its environment in order to make marketing decisions to maintain the value of its products. Toyota has had tremendous success and they can attribute it to their strength as a company.
Japan based automobile manufacturer company, Toyota was established on August 28, 1937. The most competitive and leading company in the automotive industry. They are participating with other business lines and providing financial services. Toyota always put one label for all of their product “Vehicles” with “Made by TOYOTA, they don’t mention label on their product "Made in The USA" or "Made in Japan". Toyota vehicles are very popular over the world because of long-term usage and reliability, good in quality, engineering, and value.
1. Introduction Toyota Motor is a multinational corporation headquartered in Japan and is the world 's largest automaker. Toyota is now celebrating their 75 years of service Toyota now has and operates Lexus and Scion brands and has a majority shareholding stake in Daihatsu Motors, and minority shareholdings in Fuji Heavy Industries Isuzu Motors, and Yamaha Motors. The company includes 522 branches. Vehicles were originally sold under the name "Toyoda" from the family name of the company 's founder, Kiichiro Toyoda.
Nur Syahirah for the support and teaching she has given us throughout the preparation of this assignment. By completing this assignment, I have learnt the importance of JIT concept in the business operation of Toyota Motor Corporation. With the use of JIT system, Toyota is able to save the warehouse space and unnecessary cost-carrying that helps to improve their productivity and efficiency in the production process. Also, I have understood how Toyota applies the JIT system in their daily manufacturing system. In order for the implementation of JIT to be successful, each individual within the organization has to be highly involved in the management process.
However, the Toyota massive recalls show a very different situation and involves more serious consequences. We have seen that almost 9 million of Toyota vehicles around the world had to be recalled within a few months, and the potentially defective quality involved were mainly focused on unintended acceleration problems, which were closely related to the most important thing for drivers – safety driving. It’s thus hard to believe that there was nothing wrong with Toyota’s “quality” cars. The massive recalls were indeed a disaster for Toyota: not only means that they had to pay for the extensively financial losses due to repairing costs, market and stock share dropping down, production suspending, civil penalty, and other relevant expenses for dealing with the troublesome issues; but also it has heavily hit to Toyota’s intangible assets – its brand image and reputation of quality, which have been ethically shaped over time
The Toyota aims on producing vehicles that has good quality, high performance and reasonable price. But when the Toyota saw the potential growth of the luxury car, it started launching a new brand, named Lexus, targeting customers having higher financial conditions and demanding for the experience of the fully equipped and more comfortable car. However, there is a great threat for all of the current automotive lines including the Toyota’s production lines, which is used car. Since a Toyota car usually has quite long life, it is sold and bought through several owners hence this fact may lead to a threatening drop in sales of the Toyota overall. With price lower than the price a new car, used cars have become the most considerable choice for low and middle income families.
Toyota , highly successful Japanese car manufacturer , it's a prime example of an organization that takes a customer and marketing view of its business . Toyota was started in 1937 with a name Toyota motor corporation which is now know all over the world , established as an independent company . The growth of Toyota has been one of the great success Japanese stories . Toyota industries develops and manufactures automobile such as vehicles ,car air conditioning , and devices . Toyota vision statement is to be the worldwide leader in the customer values .
The company received its existing name in 1962, while Toyota motor company and Toyota motor sales company merged together, Toyota launched its logo in 1989 and produced an appearance on the Toyota celsior and it gained global attention. The intertwining of the perpendicular inside the long oval in the logo expresses a reciprocal relationship with its customer and the company, and the longer oval expresses international extension of its technology and infinite potential proceeding the future. In 2016 Toyota was the world’s biggest automotive production and also, in 2012 Toyota was the world’s first automobile manufacturers to produce higher than 10 million automobiles per year and continues doing it regularly since. Functionalities of Toyota: a) Market segmentation access: Toyota maintained a huge level of exposure within the market, as it was improving by a market focus strategy that allowed the company to create more compact automobiles plus services. This primarily encouraged
3.1. Mission NEXA’s mission is to offer innovative value and direction so that MSIL can adequately respond to the new emerging segment of Indian Customers and offer the services that they expect and value. NEXA will allow Maruti Suzuki India Limited to cater to a broader range of customers who value innovation and personal touch in their car-owning experience. 3.2. Marketing Objective • Maruti Suzuki has always been known as the common man’s car with the affordable pricing range.
2.3 SWOT Analysis 2.3.1 Strengths Toyota Production System Toyota Production System(TPS) which also known as lean manufacturing system is developed by Toyota to provide highest quality, cost-effective and shortest lead time through the elimination of waste. This system has been established based on many years of continuous improvement. Basically, it comprised of 2 pillars which are ‘just-in-time’ and ‘jidoka’, which illustrated as a “house” (Appendix 2). Toyota possessed absolute competitive advantage on the efficiency of manufacturing by implement these concepts. Toyota becomes more outstanding compared to its peers because of TPS.