Lufthantsa Corporate Strategy

American Airlines has a few strengths that puts the company above their competitors. Good hubs, loyalty programs, strong brand image, the largest airline fleet, good maintenance and infrastructure standard, are just to name a few. The regions dominant U.S. carrier came along with the company’s innovative mind to buy routes that encourages spreading hubs in the most tourist attracted places. Hubs increase rewards become broader redeeming meaningful awards as you fly across the globe with American. American Airlines AAdvantage program awards miles and Elite Qualifying Dollars for every airline affiliated with the oneworld alliance.

SWOT analysis of UTC United Technologies Corporation is a top competitor in the commercial aerospace industry. The company’s key success factors are reducing costs and being the leader in their products and services quality. To achieve that, the company is committed to its Achieving Competitive Excellence program. Strengths: United Technologies Corporation owns a strong position at the market by providing diversified and wide range of products and solutions to its customers in the aerospace industry. This position enables the company to reach economies of scale.

This essay purported to weigh the strengths and opportunities alongside the weaknesses and threats in order to figure out the extent to which creating the Airbus A380 contributes to the success of Airbus company. The intrinsic strengths and weaknesses that stand out are evolution and growth, high innovativeness, profound research and development initiatives, research to develop aircraft with low cost of operation and opportunity to increase customer base. The weaknesses and threats that are elaborate include increased cost of transportation, long product cycles, strong competition, high rate of fuel consumption and high rivalry between competitors. The benefits far outweigh the limitations and there is evidence of the tremendous growth that Airbus has witnessed since the showcasing of the A380. Appendices Appendix 1 Appendix 2 Appendix 3 Bibliography Books: American Psychological Association.

In a competitive world market, businesses must have a thorough understanding of the processes and systems used within the company in order to determine whose interests need to be taken into account when implementing policies and/or programs. This stakeholder analysis is integral to growth and development. For large corporations which have multiple divisions and companies within their corporate structure it is essential to look at all aspects of the business model to identify stakeholders. Establishing the given responsibilities of the various divisions and the direct role they play in the economic success of the firm must also be considered. Many of the largest and most lucrative corporations in the world are those related to supporting military

OPPORTUNITY WIZZ AIR COMMUNICATION STRATEGY 2015 EXECUTIVE SUMMARY Wizz Air Corporate Communications is charged with leading the external, earned communication and internal employee engagement communication efforts for the company and plays a major role in strengthening the brand. As Wizz Air evolves and grows, communication must keep pace. The size of the company, its position as a leading airline in Europe, its wider European footprint and the fact it is now a very visible public company require a change in the scope and focus of communication for both external and internal audiences. Corporate Communications should augment its normal functions that support operations – route and airport development and marketing support – with a more strategic

Scorecard The Balanced Scorecard (CMI), also known as Balanced Scorecard (BSC) or dashboard is a tool that allows to establish corporate control and monitor the objectives of a company and its different areas or units. It can also be considered as an application that helps a company to express the objectives and initiatives necessary to comply with its strategy, showing continuously when the company and employees achieve the results defined in its strategic plan . Unlike other business intelligence tools The Balanced Scorecard differs from other Business Intelligence tools such as Systems Decision Support (DSS) or Executive Information Systems (EIS), which is more oriented monitoring indicators that the detailed analysis of information

Business Assessment An organization must identify its core competencies and strategically align those competencies with its business objectives to achieve success. In fact, C.K. Prahalad and Gary Hamel explained in the Harvard Business Review that the most powerful way for an organization to prevail is for it to “identify, cultivate, and exploit the core competencies that make growth possible” (2000). Lockheed Martin has thoroughly aligned its competencies, business objectives, and key performance indicators, which has undoubtedly contributed to the corporation’s effectiveness. Core Competencies Core competencies are capabilities possessed by an organization that “when applied to create products and services, make a critical contribution to corporate competitiveness” (Edgar & Lockwood, 2011).

With product innovation strategy, Boeing is forecasting the market trends extremely well after obtaining detailed and accurate knowledge of designing and implementing customer-based needs and demands. The process innovation strategy of Boeing is based on Lean manufacturing policy that includes the efficient use of company’s assets, inventory, and supplier management in achieving high quality and low transaction costs. The key competency of Boeing commercial airplane segment is the capability to put into practice large-scale systems integration in making advanced and technology-based commercial aircrafts (Hitt et al., 2009). Also, Boeing’s operational strength is primarily based on distinctive level of leadership and management in obtaining competitive

Their key-idea is diversification, which Southwest Airlines is achieving by offering more products to more customers in the industry in the efforts of attempting to dominate the overall market share (Bradley, J., 2017). Functional strategy: Southwest Airlines is a passenger airline providing scheduled air transportation in United States and internationally. In Southwest Airlines functional structure with three layers of management, where the upper-management makes all the decisions, which gives them complete power over the company, as well as a clear career trajectory for the Southwest employees. The functional structure is providing stability and efficiency but, on the other hand, could also have a disadvantage if the communications between the departments and the upper management are not functioning (Southwest,2018).

The chairman is Mr. James McNerney. According to the Fortune magazine "Fortune 500" list (2013) Boeing recorded sales up to $86.623 and is ranked 30th. Boeing has several products and designs and a total production output of approximately 750 aircrafts and 10 satellites. Boeing has helped the US Navy during World War 1 by producing the seaplanes. Boeing created its first commercial airplane in December 1960 called the 727 jetliner.