Ucd Design Process

8326 Words34 Pages
Session 1
UCD Process and Workflow

Learning Outcomes
In this session, you will learn to:
· Identify and understand the basics, importance and principles of user-centered design or UCD
· Understand the phases of UCD and user-centered mobile design process
· Describe the phases of user experience or UX design process
· Understand the UX workflow with the help of a case study

1.1 User-Centered Design (UCD)
User-centered design or UCD is a design process that concentrates on fulfilling user requirements and needs. The goal of a UCD is to create products which are highly usable. UCD is all about the uniform application of ergonomics, human factors, usability engineering, and other techniques. The goal is to create highly accessible and usable
…show more content…
According to Human Centered Design Processes for Interactive Systems, ISO 13407 (1999), "Human-centered design is an approach to interactive system development that focuses specifically on making systems usable. It is a multi-disciplinary activity."

As per Jeffrey Rubin (in Handbook of Usability Testing: How to Plan, Design, and Conduct Effective Tests, John Wiley and Sons, Inc. 1984), “In UCD, all development proceeds with the user as the center of focus." He explains the UCD as:
· The users are in the center of a double circle.
· The inner ring consists of context, objectives, environment and goals.
· The outer ring consists of task detail, task content, task organization and task flow.

Shawn Lawton Henry and Mary Martinson in Accessibility in User-Centered Design state, "User-Centered Design (UCD) is a user interface design process that focuses on usability goals, user characteristics, environment, tasks, and workflow in the design of an interface. UCD follows a series of well-defined methods and techniques for analysis, design, and evaluation of mainstream hardware, software, and web interfaces. The UCD process is an iterative process, where design and evaluation steps are built in from the first stage of projects, through
…show more content…
Design as a Team: Design process should always be outgoing, extrovert and social. Great minds when working together, produce great results. In user-centered design, ideas and innovations are articulated together. Benefits of designing as a team are:
· This is a good way to develop advance thinking and get different frames to work.
· Fresh thinking generates creative solutions which upgrade the standard of product.
· When a new idea emerges, it is the team’s idea and not an individual’s. Sharing ownership of ideas helps to create a user-centric product.
· Using words like ‘we’ and ‘our’ in place of ‘my’ and ‘mine’ can bring a big difference in the approach. Note that it is not about hogging credit as a good idea never belongs to a particular person. Eventually, it is about the quality of the concept and the all-inclusive growth of the team.

8. Implement in Action: An adequate design results from the synergy of fulfilling organizational goals and users’ needs. When these two factors work in unison, they create a structured design that provides breakthrough product experiences. With the restraint of limited resources, it is necessary to have a cohesive design plan that can provide a high return on investment using these resources. A plan is not of much use unless it is implemented. Following are the strategies to implement the design in
Open Document