Ucd Process And Workflow Case Study

Session 1
UCD Process and Workflow

Learning Outcomes
In this session, you will learn to:
· Identify and understand the basics, importance and principles of user-centered design or UCD
· Understand the phases of UCD and user-centered mobile design process
· Describe the phases of user experience or UX design process
· Understand the UX workflow with the help of a case study

1.1 User-Centered Design (UCD)
User-centered design or UCD is a design process that concentrates on fulfilling user requirements and needs. The goal of a UCD is to create products which are highly usable. UCD is all about the uniform application of ergonomics, human factors, usability engineering, and other techniques. The goal is to create highly accessible and usable

Have Clear Objectives: Envisioning the desired end result and making it the main goal can be an excellent guiding aspect for creating an ideal UCD. It is motivating to stick to the mission and vision. It helps in staying on the path which is completely user-centric. It is also essential to keep goals realistic and aimed at users’ needs as that is the whole purpose of the project. Growth comes at its pace when accountability for both success and failure is accepted.

2. Focus on Audience: Get well acquainted with the audience in order to fulfill their needs. Using personas is a good way to get an idea of their requirements and expectations. Following are a few tips to use personas:

· Efficient personas represent a real user and share the journey experienced with the product or site. For producing realistic personas, carry out primary and secondary research, perform user analytics and gather other significant data.
· Personas separate the audience into various groups which facilitates more effective communication with the end user. The categories can be made on the basis of regions, lifestyle, or user journeys. This helps to get a precise picture of the average user in the digital scenario. Refer to Figure 1.3 for a diagram depicting the role of

Few examples are e-mail, social media, dating and online shopping apps. When users have an option, they prefer to perform more complicated tasks from their desktops or laptops.

Assess whether a fully functional mobile app or Website is really required. Analyze if users only need a small section of functionality on the mobile and that they can perform most of their tasks on a desktop.

Also, consider the possibility that the users can be less interested in a mobile Web experience and more interested in an enhanced experience with the platforms and products already offered.
2. Understand the Users

Before rushing out to create any design or doing feature prioritization, understand users better and in a mobile context.

Be aware of the following points:
· How do the users prefer to connect to the internet?
· How much time do they spend on the site at the moment?
· How much time do they spend online via a mobile access point?
· What features are essential for providing a mobile experience?
· What are they disappointed with in the site at the moment that could be done better via mobile?
· What devices are they using to connect to the mobile