Have you ever been driving and wanted to listen to music from your iphone or music device rather than the radio, but had no way to connect your phone? Well Ford has introduced Bluetooth in their entire line of cars to help individuals who want to listen to their music in their car, connect hassle free. I found this ad when searching the internet, and it appears to be from a magazine which gives clues that this ad is a little old. In this ad people looking to listen to their own music rather than radio in their car are the intended audience. Ford here is trying to convince them to buy a Ford vehicle because they can provide this luxury. After looking at this ad even with very little shown on the ad still conveys Ethos, Logos, and Pathos very well.
The purpose of this text is to persuade people to buy a Ford vehicle because they come with Bluetooth built in. This is supported by the pairs of headphones in knots on the advertisement. Making you remember pulling a tangled pair of headphones out to listen to music in your car, but not being able to because your headphones were in a knot.
The intended audience for this piece of rhetoric is individuals looking for a way to connect their music to their cars speakers
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There are three pieces of ethos that really stood out to me and these are them. First the fact that Bluetooth and Ford are shown to have made a business deal. To support this down in the bottom right hand corner text, it says every new Ford comes equipped with Bluetooth thus pairing these two big brands. Second Bluetooth also has their trademark in the bottom left hand corner further adding to the authenticity. Third was the use of Apple cables to show the knots in headphones to get Ford's point across. The professionalism shown in this ad also made the intended point clear making the credibility of this ad very
Good morning Mia, I hope all is well with you. I made the changes that we talked about to the original PCB as well as to the blueberry ones. I also have the flavored kernel samples for you. I can drop them off to you whenever is best for you or just leave them on your desk for you to try. Let me know what works best for you.
The ad that will be analyzed was shown in the Super bowl a few years ago. The ad is targeting mainly anyone and everyone old enough to buy a car. The ad uses pathos and its brand name very well because of the music that plays throughout the commercial and the events that happen throughout the commercial. The ad starts off with two people sitting behind a police motorcycle. These people are middle-aged wearing a suit.
The second part is the audience. The audience involves only those individuals who are capable of being swayed by discourse and of being mediators of change. Bitzer states that the
The last way the writer persuades the audience to make the commercial effective is through logical reasoning and well-thought-out situations. The writer did not exaggerate advertising. However, the writer used a logical situation that would keep the audience’s attention and allow them to see the product multiple times within the commercial. For example, if the writer of the commercial stood in a room and said buy our Chevy truck there would not be many people interested in the product. However, the writer used a logical situation, a dog and a young boy, to interest the audience and keep them guessing what the commercial is about.
A company’s success is deeply dependent on its ability to appeal to as many people as possible. Chrysler Jeep does this by placing a variety of different people and situations into one commercial therefore making it possible for Jeep to reach all sorts of audiences. Jeep manages to take scenarios that are polar opposites and relate them back to each other using their one common tie: Jeep. Jeep Portraits successfully convinces loyal Americans to purchase a Jeep.
Biz Carson in her article “Self-driving cars are here, but that doesn 't mean you can call them 'driverless '” discusses the status of self-driving car technology today and what drivers should expect from it in the years to come. The article uses sources that include, interviews conducted by the author, outside sources, and personal experiences in giving detailed discerptions of self-driving car technologies making it a secondary source. The article being published in the Business Insider and the article not having proper citations for the sources used categorizes it as a popular source. The writer tries to inform the audience about the growing technology of self-driving cars by creating a connection with the audience. She starts by
Using each and every single one of these rhetorical appeals, the audience is given ample information on the repercussions that texting while driving can cause. Despite having a weaker use of logos, the appeal still works in the ad because it is complimented and strengthened through the use of the pathos, ethos, and Kairos to convey the message that texting while driving is dangerous. One of the strongest appeals that helps to support logos, was the expert use of pathos. Through pathos, the ad organization is able to connect with teenage drivers by confronting their most vulnerable point – their emotions. Teenagers tend to be very emotional because of the point of life that they’re at is a difficult phase between puberty, becoming an adult,
So this commercial gives facts and statistics to prove their points in their advertisements, trying to get the audience to believe that their product is the
In February of 2017 Kia Motors America released “Hero’s Journey”, a Super Bowl advertisement for their new eco-friendly hybrid, Niro. The commercial features Melissa McCarthy’s attempts to save the environment with humorous consequences. Through her failures, the audience learns that being an “eco-warrior” doesn’t have to be so challenging. The ad is emphasizing the need for conservation efforts but is also depicting solutions in a way that is fun and light-hearted. By using comedic satire, appeals to logos and pathos, and a consideration of problems and solutions, Kia Motors America convinces its audience that our need for instant gratification is easily achievable by purchasing their new eco-friendly Niro.
The effect that this has on a viewer of the advertisement is trust in what they are about to tell you. All the customer reviews also establish a bandwagon appeal and make it appear that
Another example in the ad is the father and son connection. The old man’s son goes to his father who was all lonely by himself. He owned an Audi R8 and he let his father drive it. While driving, his father looks him in the eye and starts
Aired in 2013, the Volkswagen Polo Vivo “The Answer is 11” commercial was like no other. The setting, from prior knowledge, is in a college classroom, because of the giant chalkboard and a really big classroom, where the stereotypical guy sleeps in class and guesses the answer, eleven, correctly. The commercial is being drawn more towards college men or men in their early twenties. The reasoning behind the statement is because the sleeping male student is being called on by the professor and at the end of the commercial the male is driving the vehicle. The reason behind that is because there are females present but none of them drove the vehicle or have a big role in this commercial.
Moreover, the infinite passion, the recognizable faces, and the glory of winning to ordinary people made what it takes to move the spirits of audience. Therefore, I believe the advertisement was effective
General purpose: to persuade Specific purpose: to persuade my audience that the use of cellphone while driving has become a life threatening not only to the driver but also to other motorist and pedestrians. Thesis: Preview: -To discuss on how we can decrease the percentage of those who use their cell phone while driving. - To discuss the cons and the outcome of the use of cell phone while driving. A. Attention getter:
The background of the advertisement is black with a statement that reads: “touching is believing.” On the bottom of the advertisement the white text is reading: “The revolutionary new iPhone is available at Apple and AT&T retail stores.” So, the new iPhone is now available at Apple and AT&T stores. The purpose of the advertisement is to convince customers to come to Apple store and buy the new iPhone. The advertisement uses the appeals of ethos and