It is not that simple to get 40 million viewers on a video in YouTube! Nike Sports Company made an astonishing advertisement that mixed the meanings of rhetoric with a sense of humor to make an advertisement that hooked the audience and filled them with inspiration. The smart use of logos, pathos, and ethos by showing actual people wining prizes, a commentary that motivate the commercial figures, and real professional players from different sports made the short video special and unique. The video demonstrates that it is only a blink of an eye between being born and becoming a champion, and that we can push our limits beyond expectations. The ad first star is the commenter; he starts the clip saying that a small baby will become a champion one day, then he motivates people who can barely do a …show more content…
The credibility of the ad comes from the world class known players in different sports like Neymar in soccer, Selena in Tennis, and Nyjah in skating. Consequently, the argument displayed by the company shows that humans are unlimited; all the opportunities for us to be the best in something are in front of us by hardworking and believing in ourselves. This way, Nike grabbed the hearts of inspired people who stood up for the call, and they will probably use their equipments to play their favorite sport. In my opinion, Nike “Unlimited You” was one of their best ads logically and reasonably; the numbers on YouTube show that this is their most viewed ad and it is one of their most recent as it was uploaded on Internet one month ago! Moreover, the infinite passion, the recognizable faces, and the glory of winning to ordinary people made what it takes to move the spirits of audience. Therefore, I believe the advertisement was effective
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Marmot Apparel is an outdoor clothing equipment company that sales everything from tents to socks. Their commercial is about two doubtful species joining together for an adventure where the amusement never ends. Marmot Apparel adequately persuades young adult to purchase their outdoor clothing equipment through a charming commercial between man and animal using pathos, logos, and ethos. The intended audience that Marmot Apparel is trying to persuade to buy their clothing is adults from the age sixteen to thirty.
Thus, if kids are looking to famous athletes as role models, but those athletes are getting arrested, starting fights, or even disrespecting the country, these superstars are setting a bad example for the kids who look to them as role models. Here, Nike demonstrates in this ad that “the ball bounces the same for everyone” and that every kid has the ability to follow in their favorite athletes’ footsteps; however, while many kids often see instances of poor sportsmanship and bad behavior, they also see positive behavior that encourages them to chase their goals and dreams with the same competitive and ambitious attitude that their role models
During Super Bowl Sunday, millions of people across the globe tune in to watch the game while also gawking at some of the most popular commercials of the year. Coca-Cola presented its commercial “Love Story” during this past Super Bowl. They are known for having memorable and popular advertisements, this past one was no different. “Love Story” persuades the average person to drink a Coke with any meal along with the ones they cherish.
Lastly, the logos are very effective in persuading its audience. Although, Nike presents the advertisement as factual the advertisement doesn’t use any statistics or facts and numbers, but use the speaker and the boy to make a logical appeal to audience. The speaker, Tom Hardy, makes the advertisement argument sound very factual when he tells the audience that we can all achieve greatness, and it’s not some rare DNA strand— you just have to do it. By saying so the audience now has this idea planted in their head, and can inspire the audience to do it when they realize it. The boy again, also plays a role in this logical appeal.
Finally you can debate that like, in the other commercial, they used logos in the way that gave Nike products credibility because the athletes that are using their products are truly the top players of this generation, thanks to the amount of money there making to prove
This commercial draws on the viewers emotional well-being through the dialogue of the characters. The first words said in the commercial are, " Never give up on the ones that you care about and, always remember the good things." That statement is strong and will immediately catch the reader 's attention. The little boy also said, “I looked everywhere.
It secures the athletes and give them trust and dedication to fight for their ultimate goal to achieve. Nike's ads are basic , but very effective. Nike's pathos is if you wear nike you don’t have to worry about anything; your in good hands ,the products will not fail you. It will help you strive for your goal you want to accomplish. All in all, nike is making advertisements that their products are the best and better than the competition.
Nike draws in peoples’ attention and gets viewers to agree with them and buy their product with the help of these three factors. Nike is a very successful company because of how they draw in their audience and display their commercials using ethos, pathos, and logos. The company Nike just celebrated their 25th “Just Do It” anniversary. The commercial is filled with
I found this ad online just searching through Google Images, but I’m sure this is used in Sports Illustrated magazines or some magazine of that type. Any type of magazine that people who watch or play sports look at, would have this ad in it. This ad could be included in a section of the magazine for people of any age. It would be great in any type of magazine and would probably be located near an article that talks about basketball since it uses a professional basketball player in the
There are so many types of abuse including physical, psychological, sexual, verbal and so many more. This particular one shows a Muslim woman who wears her veil, but the thing that sticks out the most is her bloody eye. Physical abuse is something that, unfortunately, anyone can go through. Whether it be a woman or a man, no one should have to suffer through the pain. Sadly, it doesn’t matter what race, gender, sex, or age someone is because there is someone waiting to intimidate or control them.
It is believed that emotional appeal can be the most common and effective rhetorical appeal used in advertising. Authors, Tapan K. Panda and Kamalesh Mishra, elaborated on this in an article titled “Does Emotional Appeal Work in Advertising? the Rationality Behind Using Emotional Appeal to Create Favorable Brand Attitude”. They both noted that, “ad-evoked feelings have direct influence on attitudes towards the advertised brand and purchase intention”. By this, the authors are saying that with the help of emotional appeals the ad can directly elicit a certain perception that the audience may now have of the ad.
In this Nike advertisement, there are some famous athletes shown that are known all around the world. Two of the athletes shown are Lebron James and Serena Williams. Both these players are American heros and represent America all of the world, especially in the Olympics. In the advertisement, both players are shown standing on their courts with full looks of determination and
Rhetorical Analysis of Colgate Advertisement Most people take care of their teeth, and in doing such, need to buy products to keep their teeth clean, and healthy. Advertisements for a toothpaste company need to be persuasive to their customers so they can keep the business. Color schemes, rhetoric, statistics, and even celebrity endorsements can all be used in advertisements to hook a customer on a product. Dental hygiene products are extremely important to some, and companies must be careful, and meticulous about how their merchandise is being portrayed.