Rhetorical Analysis Of Nike's Advertising

Many people are familiar with the phrase, “Just Do It.” This slogan stands out immediately and a swoosh or check mark comes to mind. Nike is one of the most widely known clothing and shoe companies across the country. During a Nike advertisement there are three rhetorical strategies that are displayed when shown on a commercial. Those three main ideas are pathos, ethos, and logos. Nike draws in peoples’ attention and gets viewers to agree with them and buy their product with the help of these three factors. Nike is a very successful company because of how they draw in their audience and display their commercials using ethos, pathos, and logos.

The Jordan Brand is attempting to communicate with its audience that when becoming a legend by understanding that it is not about the shoes that you wear rather than what you do in them. When doing this, they show star athletes performing during their high school and college years to the narrator 's words. During this clip, the narrator is Michael Jordan. This analysis explains how the Jordan Brand attempts to show their audience the rhetorical vision when becoming legendary, through fantasies in their ad "It 's not about the shoes".

Nike and their Just Do it slogan is one that is very known throughout the world. Nike is a fortune 500 company. Nike is a major company in sporting products and has put a lot of time in developing the company reputation in reliable and good quality. Nike is very smart in marketing their products to the general public. They use all types of methods to get the company to attract consumers. Nike spend a lot of money on marketing and creating products. Nike has created products with high quality in almost every sport around the global. Nike boosted their credibility and reliability, by manipulated uses of Ethos, Logos and lastly Pathos.

Finally you can debate that like, in the other commercial, they used logos in the way that gave Nike products credibility because the athletes that are using their products are truly the top players of this generation, thanks to the amount of money there making to prove

During Super Bowl Sunday, millions of people across the globe tune in to watch the game while also gawking at some of the most popular commercials of the year. Coca-Cola presented its commercial “Love Story” during this past Super Bowl. They are known for having memorable and popular advertisements, this past one was no different. “Love Story” persuades the average person to drink a Coke with any meal along with the ones they cherish.

There are so many types of abuse including physical, psychological, sexual, verbal and so many more. This particular one shows a Muslim woman who wears her veil, but the thing that sticks out the most is her bloody eye. Physical abuse is something that, unfortunately, anyone can go through. Whether it be a woman or a man, no one should have to suffer through the pain. Sadly, it doesn’t matter what race, gender, sex, or age someone is because there is someone waiting to intimidate or control them. This advertisement is one of many that sends a message of a tragic doing that happens all over the world. Women between the ages of 18-24 are most commonly abused by an intimate partner. 1 in 3 women have been victims of some

They use a smart strategy to use these celebrities to target the general public who will think that consuming their product will help them emulate their celebrities. Nike uses around 75 famous sports people to endorse their products. But here they employ a different strategy. They strategically place their products and gears and apparels such as caps, shirts and other sports gears on various teams across various sports to get their presence across all segments of sports.

The Audi R8 Big Game Commercial, "Commander" talks about an old man who is thinking about his time as an astronaut. He misses it and he just stares at a wall and doesn’t talk to anybody. His son comes with his Audi R8 and he gives the car keys to his dad to drive it. He becomes happy and excited and it makes him relive his time as an astronaut. The commercials purpose was to promote the Audi R8 car. Watching the commercial, the intended audience for an adult man with a son. I say that because the main character’s are an old man and his son. This commercial instills values like the past meaning reliving what you loved and also family. It’s not effective because it doesn’t use the Rhetorical Appeals like Ethos and Logos but, it does include Pathos which makes it somewhat good.

This commercial draws on the viewers emotional well-being through the dialogue of the characters. The first words said in the commercial are, " Never give up on the ones that you care about and, always remember the good things." That statement is strong and will immediately catch the reader 's attention. The little boy also said, “I looked everywhere.

Dywane Wade This advertisements claim is that if someone drinks Gatorade, he or she will be as athletic as Dwayne Wade. The ad is persuasive because Dwayne Wade is one of the most athletic and skilled basketball players in the NBA, and he drinks Gatorade, so others feel that if they drink Gatorade that in return they will be just as athletic. Most people may not believe the ad to that extent, however they will at least realize the fact that if a professional athlete is using the product it must be a good decision. Gatorade made the advertisement effective because of its logical appeal, and since Dwayne Wade is a well known basketball player, and he drinks Gatorade other athletes may feel the need to as well.     The color red is used a lot in this advertisement.

Groupon Super Bowl Commercial Ad Gone Bad When developing ads you have to come up with a strong persuasion technique that will appeal to your audience. To have a strong ad you have to use one to three of the three rhetorical devices. Those three rhetorical devices are logos, pathos, and ethos. (Phillips & Bostian, 2015)

Stress Test #64267 For many years now, advertising has managed to have an effect of everything around us. Good or bad, the true purpose is to clearly convey their message to the targeted audience. To achieve this, advertisers will commonly use rhetorical appeals to successfully persuade their desired audience. Secret Deodorant’s “Stress Test” ad utilizes various colors, and ethical and emotional appeals to effectively grab the audience’s attention.

The basis of this assignment was to select an advertisement or commercial and analyze it by demonstrating my understanding of the rhetorical strategies; ethos, pathos, and logos. I choose a Super Bowl commercial put out by Budweiser depicting a feel-good message about drunk driving. The famous beer company traded in the Clydesdale horse for an adorable puppy to play the part of a dog who was left at home while his owner is out partying for the night. In this analysis, I address the intended audiences that the Budweiser commercial was catering to while addressing the subject, language, and predominate images used in this advertisement. I aimed to determine the overall purpose and stating whether or not the commercial was effective in persuading

In the “Squatty Potty” infomercial, the ad makers are trying to convince the audience to buy their product by explaining to them how using it helps prevent health problems. In the beginning of the ad the prince shows us how the unicorn is going to teach us how to use the squatty potty and how the squatty potty is going to give us the poop of our lives. The ad makers carefully crafted logos and ethos appeals to give reasons and knowledge for their audience to buy their product. They also used humor and comic to make the audience watch and feel more comfortable thinking about the proses of pooping.

Marmot Apparel is an outdoor clothing equipment company that sales everything from tents to socks. Their commercial is about two doubtful species joining together for an adventure where the amusement never ends. Marmot Apparel adequately persuades young adult to purchase their outdoor clothing equipment through a charming commercial between man and animal using pathos, logos, and ethos.