The basis of this assignment was to select an advertisement or commercial and analyze it by demonstrating my understanding of the rhetorical strategies; ethos, pathos, and logos. I choose a Super Bowl commercial put out by Budweiser depicting a feel-good message about drunk driving. The famous beer company traded in the Clydesdale horse for an adorable puppy to play the part of a dog who was left at home while his owner is out partying for the night. In this analysis, I address the intended audiences that the Budweiser commercial was catering to while addressing the subject, language, and predominate images used in this advertisement. I aimed to determine the overall purpose and stating whether or not the commercial was effective in persuading
During Super Bowl Sunday, millions of people across the globe tune in to watch the game while also gawking at some of the most popular commercials of the year. Coca-Cola presented its commercial “Love Story” during this past Super Bowl. They are known for having memorable and popular advertisements, this past one was no different. “Love Story” persuades the average person to drink a Coke with any meal along with the ones they cherish.
Pathos in an Advertisement Almost everywhere, on t.v channels. , on the Internet, in the folded sheets of a newspaper, an advertisement will appear. Advertisements are one way for a company, speaker, or a person to reach out to a particular audience to get a message across. The messages that are trying to be relayed to the audience can range from a huge issue of trying to change somebody’s belief about a certain issue, to something smaller such as trying to get somebody to get out of their comfort zone and eat something new for lunch. However, in order to get a person to stop what they’re doing and focus in on the message that’s trying to be conveyed, the person needs to relate to their specified audience.
Pathos is a rhetorical device used for providing emotion to the reader. He wants the reader to feel sympathetic towards the mistreatment of African-Americans. In the introduction, the first rhetorical device he introduced is pathos. Coates present pathos when he introduced Clyde Ross. He titles the first chapter as, “So that’s just one of my losses”.
1. Pathos is a term which appeals to emotion. It convinces an audience by creating feelings that already reside in them. Pathos is presented in the opening of “ A New Perspective” written by Janice E. Fein when the narrator talks about going to kindergarten. She mentions how her mother “is walking me to kindergarten” which appeals to the audience since it brings up memories of how their mother or father must have walked them to kindergarten too.
Pathos emotionally connects with the reader. Outliers shows many examples, one would be the story of 12-year-old Marita living in a one-bedroom apartment with her mom. To reach her success “I wake up at five-forty-five a.m. to get a head start, I brush my teeth, shower. I get some breakfast at school, if I am running late…” (Gladwell, 264).
In the “Squatty Potty” infomercial, the ad makers are trying to convince the audience to buy their product by explaining to them how using it helps prevent health problems. In the beginning of the ad the prince shows us how the unicorn is going to teach us how to use the squatty potty and how the squatty potty is going to give us the poop of our lives. The ad makers carefully crafted logos and ethos appeals to give reasons and knowledge for their audience to buy their product. They also used humor and comic to make the audience watch and feel more comfortable thinking about the proses of pooping.
Advertisements: Exposed When viewing advertisements, commercials, and marketing techniques in the sense of a rhetorical perspective, rhetorical strategies such as logos, pathos, and ethos heavily influence the way society decides what products they want to purchase. By using these strategies, the advertisement portrayal based on statistics, factual evidence, and emotional involvement give a sense of need and want for that product. Advertisements also make use of social norms to display various expectations among gender roles along with providing differentiation among tasks that are deemed with femininity or masculinity. Therefore, it is of the advertisers and marketing team of that product that initially have the ideas that influence
In the 2013 Budweiser commercial, the company introduced a new feature to their already well known Clydesdale ads. The idea of an everyday American man enticed audiences of all kinds to direct their attention to their tv. The rhetorical effects of the Budweiser Clydesdale advertisement administer to the viewer's’ sympathy for family bonds by showing a loving relationship between man and horse. This connects the Budweiser brand with a positive feeling in the viewer’s mind; allowing the viewer to always favor their product when shopping for a perfect beer.
For many years, companies have utilized advertising as a useful tool to promote their brands, convey a message, or sell their products. In today’s world, advertisements can be seen almost everywhere from enormous billboards along highways to a diminutive ads on a phone. But not all advertisements are successful. To convey a message, advertisements must contain rhetorical devices such as pathos, logos, and ethos. A good example of how rhetorical devices are used to persuade an audience is the Edward Jones “Nine Days” commercial.
It is not that simple to get 40 million viewers on a video in YouTube! Nike Sports Company made an astonishing advertisement that mixed the meanings of rhetoric with a sense of humor to make an advertisement that hooked the audience and filled them with inspiration. The smart use of logos, pathos, and ethos by showing actual people wining prizes, a commentary that motivate the commercial figures, and real professional players from different sports made the short video special and unique. The video demonstrates that it is only a blink of an eye between being born and becoming a champion, and that we can push our limits beyond expectations.
Pathos refers to a speaker evoking emotions to influence his or her audience. Antony effectively uses pathos when he eulogizes about Caesar. He evokes empathetic emotions in his discourse. In addition, Antony uses pathos when he expresses his own feelings. Antony proclaims, "Bear with me; / My heart is in the coffin there with Caesar, /
Stress Test #64267 For many years now, advertising has managed to have an effect of everything around us. Good or bad, the true purpose is to clearly convey their message to the targeted audience. To achieve this, advertisers will commonly use rhetorical appeals to successfully persuade their desired audience. Secret Deodorant’s “Stress Test” ad utilizes various colors, and ethical and emotional appeals to effectively grab the audience’s attention.
Rhetorical Analysis of Colgate Advertisement Most people take care of their teeth, and in doing such, need to buy products to keep their teeth clean, and healthy. Advertisements for a toothpaste company need to be persuasive to their customers so they can keep the business. Color schemes, rhetoric, statistics, and even celebrity endorsements can all be used in advertisements to hook a customer on a product. Dental hygiene products are extremely important to some, and companies must be careful, and meticulous about how their merchandise is being portrayed.