As reflected in the readings of Reading Popular Culture: An Anthology for Writers 3rd Edition, present-day advertisements expand far beyond the endorsement of a product. While the initial intent for various corporations surround the operation of selling and marketing products, many companies also find success in promoting masked messages. According to Jean Kilbourne in her article pertaining to the study of advertisement, she reveals the underlying tactics of commercialized business. As stated in the article “’In Your Face…All Over the Place’:
“... O say does that star spangled banner yet wave, o’er the land of the free and the home of the brave.” Nearly every American can recite the final lines of our National Anthem. However, few take the time to truly contemplate the meaning of these words. When I hear these phrases, I think of the principles on which our country was founded: the right to life, liberty and pursuit of happiness. But perhaps more important than these rights are the defenders of them: our veterans.
Our Warriors Today there is an outrage in our Veteran community of how terrible the United States Department of Veterans Affairs and their lack of caring and funding for our heroes. In this paper I will give facts on how terrible this problem really is, whether it is our homeless Veterans, Veterans who die waiting for help from the VA because they cannot afford other healthcare, or the horrid waiting times in order to get any help.
Have you ever watched "the Red Hearts" commercial? This is a commercial produced by Ben Lifson on November 24th 2013 that tries to convince people to purchase some form of health insurance. In the commercial, we watch people living as normal circumstances, and accidents might happen and do happen unexpectedly. Then, by using rhetorical situation, the commercial explains why people need to be insured to protect themselves and the people around them by using emotional functions effectively. According to his essay, Grant-Davie explains that the rhetoric situation is a discourse of a single subject by "several rhetors and audiences" (Grant-Davie 350). Rhetorical situations are also divided into three elements: rhetors, audiences, and constraints.
This paper is going to tell people all about an anti-littering campaign. This campaign comes from the August of 2014 campaign through the City of Toronto’s Livegreen Organization. This essay will show everyone how this advertisement uses different appeals in order to make a difference. These appeals are known as ethos, logos, and pathos. This advertisement can make a difference if used in the right way and the right places.
It is believed that emotional appeal can be the most common and effective rhetorical appeal used in advertising. Authors, Tapan K. Panda and Kamalesh Mishra, elaborated on this in an article titled “Does Emotional Appeal Work in Advertising? the Rationality Behind Using Emotional Appeal to Create Favorable Brand Attitude”. They both noted that, “ad-evoked feelings have direct influence on attitudes towards the advertised brand and purchase intention”. By this, the authors are saying that with the help of emotional appeals the ad can directly elicit a certain perception that the audience may now have of the ad.
The basis of this assignment was to select an advertisement or commercial and analyze it by demonstrating my understanding of the rhetorical strategies; ethos, pathos, and logos. I choose a Super Bowl commercial put out by Budweiser depicting a feel-good message about drunk driving. The famous beer company traded in the Clydesdale horse for an adorable puppy to play the part of a dog who was left at home while his owner is out partying for the night. In this analysis, I address the intended audiences that the Budweiser commercial was catering to while addressing the subject, language, and predominate images used in this advertisement. I aimed to determine the overall purpose and stating whether or not the commercial was effective in persuading
These tools are utilized in the commercial for persuading the viewers of its reason, creating an image of credibility surrounding its name, as well as generating an emotional response. “Aristotle’s ‘ingredients for persuasion’ – otherwise known as ‘appeals’ – are known by the names of ethos, pathos, and logos.
For many years, companies have utilized advertising as a useful tool to promote their brands, convey a message, or sell their products. In today’s world, advertisements can be seen almost everywhere from enormous billboards along highways to a diminutive ads on a phone. But not all advertisements are successful. To convey a message, advertisements must contain rhetorical devices such as pathos, logos, and ethos. A good example of how rhetorical devices are used to persuade an audience is the Edward Jones “Nine Days” commercial.
Tim Mak is a Senior Congressional Correspondent for The Daily Beast news website and a former writer at The Washington Examiner. The article raises the question, “Is the Wounded Warrior Project really helping these veterans the way they say they are?” Mak interviews many soldiers, both active and retired, about how they have been treated by the WWP and what they think about them. One veterans advocate tells Mak, “It’s more about the Wounded Warrior Project and less about the wounded warrior,” when asked about how he views the organization. There is also a list of discrepancies in the article, information given from the company itself weighed against the facts.
A leading 19th century psychologist named William James stated this about propaganda: "There's nothing so absurd that if you repeat it often enough, people will believe it”. Propaganda is information, especially of a biased or misleading nature, used to promote or publicize a particular political cause or point of view. This is evident in the televised premature ending of the Montag’s chase and in the symbolism of 451 by the government in Ray Bradbury’s dystopian novel Fahrenheit 451. However, in our world propaganda has been used to unite a country through targeted mass persuasion. This is seen in two classic U.S propaganda posters that encourage U.S citizens to join the army: “I want you”(index 1) and “Remember Dec. 7th” (index 2).
In the article “Sleuthing Patriotic Slogans” by Gary Sloan, Sloan shares his thoughts with readers about seemingly problematic patriotic messages. Readers are presented with his point of view concerning “Patriotic Slogans” (Sloan 1). The myriad of slogans are seen just about everywhere and may not necessarily be taken at face value. That is to say, depending on how they are viewed by the individual, they can be problematic. Sloan’s primary point is though thought of as words that should bring people together on common ground, intended to bring forth a sense of agreement around the subject; the patriotic expressions can sometimes be conflicting and not necessarily be a positive thing.