Robin Williams once said, “No matter what people tell you, words and ideas can change the world”. So, why limit those words and give people ownership of them, shouldn’t everyone have free access to words? Ira C. Herbert, from the Coca-Cola Company didn’t thinks so. Herbert, in his letter to Richard Seaver, Executive vice president of Grove press, demanded that Seaver should discontinue the use of the phrase, “It’s the Real Thing” in their advertisement because Coca-Cola has made use of it in their advertising in the past. Seaver replied adopting a very sarcastic and mockery tone. Even though they both used various rhetorical devices Seaver has a more compelling argument. Herbert began his letter to Seaver by addressing him in a professional …show more content…
Herbert’s Rhetorical Strategies included logic and historical evidence in order to prove his point. His use of words and phrases like “you will agree…we feel it's necessary… use another line…. we appreciate your cooperation...your assurance”, creating a demanding and confident tone. He believes that Groove press will automatically discontinue the use of the phrase because Coca-Cola said so. Seaver’s rhetorical strategies involved sarcasm and mockery to imply that Grove Press will continue using the phase and that, Herbert bringing it up in the first place is obnoxious. He doesn’t view it as a serious problem and implied that coca cola and the printing press are nothing alike and they have had a “far more direct and deadly threat” before with another book. Even thought, Seaver’s letter was full of sarcasm and insults he has a more persuasive argument. Ira C. Herbert and Richard Seaver used different rhetorical devices and strategies to argue the same subject. Herbert uses historical facts to strengthen his argument while Seaver relied on Sarcasm and mockery. They both have a good argument, but in this case Seaver’s argument was more
In 1962, a major U.S. issue was the price rise in the steel industry. President at the time, John F. Kennedy, immediately went into action to create an agreement with the steel industry, which would result in lowering the steel industry prices. President Kennedy used a variety of rhetorical strategies in his speech in order to convey his message on the steel industry and the rise in the cost of steel. Kennedy utilizes appeals (logos) in conjunction with parallelism to open the audience's eyes logically and emotionally and emphasis his point of view and action plan for the steel industry as well as other U.S. issues. Kennedy's main point/purpose in this writing was to identify the issue of the rise in the cost of the steel industry.
Herbert addresses the problem of using the slogan with association of the book as there will "be a likelihood of confusion" as there is a "connection with our respective products" ( Herbert ,9-11.) Herbert brought the flawed idea that people would confuse the book and Coca Cola as they have the same slogan. However, Seaver counteracts this with verbal irony saying that the public would "mistake a book by a Harlem schoolteacher for a six-pack of Coca Cola" (Seaver,5-6.) Seaver distinguishes the flaw of Herbert's argument as people would not connect the two products even if they had the same slogan. This proves Herbert's argument as logically incorrect as the public would be able to tell which product is sponsored by which company, Coca Cola sodas by the Coca Cola Company and the Diary of a Harlem Schoolteacher by the Grove
He maintains a conscious naivety by using derisive underlying sarcasm masked by tactful verbal articulation in response to the authoritative and condescending tone of Herbert's letter, which allows for a persuasive and entertaining argument. Though Seaver uses humor to establish his purpose, he maintains the mutual respect between the two parties, despite him believing the conflict to be childlike and absurd. Since Herbert’s argument can be interpreted in multiple ways, Seaver attacks a fallacious interpretation of Herbert’s argument: the reason he is against the two companies using the same slogan is because consumers will be unable to tell the physical difference between a book and a beverage. Seaver says that “in order to avoid confusion between the respective products due to the slogan, each sales personnel is to make sure that what the customer wants is the book, rather than a Coke,” and adds that he fears “those who read (his) ad may well tend to go out and buy a Coke rather than (his) book.” Seaver also recognizes that Herbert cannot use the threat of the law and therefore ironically mentions his “strong sentiments concerning the First Amendment” and willingness to “defend to the death” Herbert’s right to use the slogan, even though his response was intended to regard his own rights.
Big corporations create division within our society and shaped the world we call home. Herbert an executive of Coca- Cola narrates the fact that Haskins advertisement of his novel should have not used “it’s a real thing” because it will caused confusion, but on the other hand Seaver mocks Herbert in order to correct what he states. Grove Press and Coca-Cola argument sound ridiculous and humorous due to the fact they are simple fighting over a slogan. They eventually criticized one another as form of persuading each other and realized their mistakes. In this additionally, Seaver sounded more persuasive due to use of rhetorical devices of hyperbole and ethos.
During Super Bowl Sunday, millions of people across the globe tune in to watch the game while also gawking at some of the most popular commercials of the year. Coca-Cola presented its commercial “Love Story” during this past Super Bowl. They are known for having memorable and popular advertisements, this past one was no different. “Love Story” persuades the average person to drink a Coke with any meal along with the ones they cherish.
These advertisements are created in a way that capture’s the audience’s attention and makes them want to purchase the product. In specific, the ad “It’s Beautiful” and “Taste the Feeling of Summer with Coca Cola” are only two of multiple others that sells their product successfully with the use of the rhetorical appeals:
While creating my rhetorical analysis paper I used all of my typical writing processes. I began this assignment by selecting a commercial that I thought would be the most appealing in the superbowl. After selecting my commercial I did some research at the library using EBSCOhost. I then created an outline on what my paper would be about and pieced all of its parts together. In the future I will try to recieve help earlier on because at first I struggled to understand what the purpose of the paper was.
A “letter from Birmingham Jail” is regarded as one of the most notable examples of rhetoric argument in American history, this letter was written by Martin Luther King in April 16 1963 as a response to “A Call for Unity” an open letter written by eight clergymen critiquing King’s peaceful movement calling it “unwise and untimely.” Martin Luther King confutes this eight clergy men by masterfully rebutting his opponents’ claims through a skillful use of different modes of persuasion: ethos, pathos and logos. This rhetorical paper will meticulously review these mentioned rhetorical appeals. An effective attempt of persuasion should begin by the persuader stablishing his authority in order to achieve credibility and empathy.
Often known as the Father of American Literature to many educated individuals, Ralph Waldo Emerson in his oration “The American Scholar” brilliantly provides a sublime example of how Emerson earned his title through the appliance of diction, syntax, allusions, and many other rhetorical devices and strategies. Indicated towards his highly educated audience, the Phi Beta Kappa Society, Emerson introduces the idea that the common class and common concepts of everyday life are becoming the future of art and literature through purpose, credibility, and tone. As many great writers, Emerson does not simply tell about his idea, but instead uses rhetorical strategies to help show his central point, one such strategy being purpose. Being focused on informing his audience of the coming days, the use of purpose can be
Rhetorical Analysis President John F. Kennedy addressed the issue of the rising prices in the steel company on April 11, 1962 in an attempt to acknowledge the harm caused to the country from the prices. The heightened prices on steel became an economic problem for America and therefore Kennedy decided to speak upon the issue to reassure his audience, yet expose the steel industry at the same time. Kennedy utilizes a pedantic word choice, mentions multiple large companies partaking in the cleanup of the country’s distress, and states explicit examples of how the steel industry could be improved to show how the steel industry has caused harm to the country. Kennedy integrates a pedantic diction within his speech in an attempt to provoke negative
The creation of these fictitious scientific words combined with the positive feedback of the product prompts the growing ignorance of the public; this illustrated ignorance is satirical and critical as the author enlightens the success of the product. The Onion is a humorous news program that satirizes popular issues; in this issue of The Onion, the news program criticizes the methods advertisers utilize in order to attract consumers. The advertisers of MagnaSoles employ ethical appeal in the advertisement; the use of ethos is illustrated by the use of scientific jargon and the use of job titles/certifications. The author of the satirical article depicts the belief that people will listen to a message more intensely if the person delivering that message displays a high level of schooling or intelligence.
Rhetorical strategies including pathos, ethos, and logos are stylistic elements often used as a persuasion technique to get an audience to either buy a product or participate in something. Advertisements almost always have at least one of these three components, and Super Bowl commercials specifically are renowned for their entertaining use of these strategies. Of the many Super Bowl commercials, two stood out to me for their in-depth use of all three of these rhetorical strategies. The first commercial combines the extreme measures taken by an overprotective dad and the new Hyundai Genesis. These two seemingly unlike ideas are brought together in a collaboration that effectively use pathos, ethos, and logos to prove the audience of their product.
It is not that simple to get 40 million viewers on a video in YouTube! Nike Sports Company made an astonishing advertisement that mixed the meanings of rhetoric with a sense of humor to make an advertisement that hooked the audience and filled them with inspiration. The smart use of logos, pathos, and ethos by showing actual people wining prizes, a commentary that motivate the commercial figures, and real professional players from different sports made the short video special and unique. The video demonstrates that it is only a blink of an eye between being born and becoming a champion, and that we can push our limits beyond expectations.
Coca-Cola is one of the biggest soft drink businesses in the world so when a Coca-Cola was asking a book company to change their slogan because they were the same, it made them seem a bit unprofessional. Ira C Herbert a representative of Coca-Cola, wrote to Richard Seaver the Executive Vice President of Grove Press Inc. to modify their slogan to something different he uses rhetorical devices such as pathos, logos, and diction. Mr. Ira C. Herbert starts off his letter getting straight to the point. He uses diction to make sure Mr. Seaver knows that they are confident the company will remove the slogan.