The Coca-Cola Company Essays

  • Business Analysis Of The Coca Cola Company: The Coca Cola Company

    1099 Words  | 5 Pages

    THE COCA COLA COMPANY The Coca cola company is a beverage producing company with head quarters in America; Atlanta, Georgia and operates multinational. It produces a variety of products ranging from concentrates, syrups. The most selling product of the company is coca cola; a non alcoholic beverage drink. This was invented in the year 1886 and has been a success to date. The company has a well established distribution channel system where the concentrate is delivered to bottling companies across

  • The Coca-Cola Company: Company Analysis Of The Coca Cola Company

    1185 Words  | 5 Pages

    The Coca-cola Company is one of the the leading beverage companies and recognizable brand in the world which is headquartered in Atlanta, Georgia. It owns or liscenses more than 500 brands of nonalcoholic drinks, tea and coffees, enery drinks such as Vitamin Water, Georgia, Mello Yello, Cocacola Zero, Minute Maid, Monster and etc. The company is best known for its carbonated drinks, Coca-cola and is often referred to simply as Coke. Coca-cola company owned and market four among world’s top five nonalcoholic

  • Standardization Of Coca Cola Company

    1101 Words  | 5 Pages

    3.0 The level of standardisation or adaption practiced by Coca-Cola company Global companies need to develop new products in order to adapt to the target between different countries, but in view of the cost and brand, it must implement the standardised strategies. Hence the combination of standardization and adaptation will be better for the company. For beverage brands, the degree of market standardisation is moderate. In addition, many researchers have pointed out that more and more standardised

  • Coca Cola Company Analysis

    1778 Words  | 8 Pages

    The Coca-Cola Company is among of the largest beverage companies in the world. It is known for its continuous innovation in the manufacture and improvement of products and the best marketing strategies that it employs to stand up to the rising competition. In addition to that, the company operates on customer-driven principles whereby the innovations are offered for the good and satisfaction of the customers. The company operates with the intention of manufacturing products for all populations, social

  • Coca-Cola Company: A Reflection Of Coca Cola In India

    10519 Words  | 43 Pages

    Dissertation Report On Coca Cola Submitted in the partial fulfilment of the requirement for qualifying Master of Management Studies Of University of Mumbai Submitted by Tejaswini Khanolkar Roll No: M1617 Specialization: Marketing Rustomjee Business School Dahisar (West) For Academic Year 2014- 2016 Project Guide: Prof. Darshan Pagar DECLARATION To, The Director, Rustomjee Business School, Rustomjee Acres, Rustom Irani Marg, Dahisar (West), Mumbai – 400 068. Respected Sir, I, the undersigned

  • Objectives Of Coca Cola Company

    1733 Words  | 7 Pages

    The Coca-Cola Company, headed by Muhtar Kent is an American multinational beverage company.. The company focuses on non-alcoholic beverage concentrates and syrups. Its headquarters is stationed at Atlanta, Georgia. It has its customers in more than 200 countries. Its flagship product Coca-Cola was originally invented by John Stith Pemberton which was later bought by Asa Griggs Candler, an amazing marketer who led Coke to become the brand that it is today. Sales of the first year amounted to 50 dollars

  • Coca Cola Company Report

    823 Words  | 4 Pages

    The Coca-Cola Company Introduction This project is based on the introduction to the company, history , practices ,techniques and organizational functions (planning , organizing , leading and controlling. Introduction to the company The Coca Cola Company is one of the biggest manufacturers of beverages in the world. It was formed in 1886. It offers more than 312 countries. Now a days Coca Cola is the most famous and highly in demand. Coca Cola Pakistan Coca Cola started business in Pakistan

  • Summary Of Coca Cola Company

    858 Words  | 4 Pages

    Company’s History report Introduction+summary: History of Coca-Cola Company The Coca-Cola Company was a company founded in May 8, 1886 in Atlanta, Georgia. It first products, Coca-Cola, was invented by Dr. John S. Pemberton at the same year. The company started from selling the mixing Coca-Cola syrup with carbonated water, and now grows into a global company that is well-known by everyone. According to the Coca-Cola official site, “Coca-Cola has retained the No. 3 spot on Interbrand 's annual Best

  • Coca Cola Company Background Analysis

    916 Words  | 4 Pages

    Company and Product Background Coca Cola Company’s history started at 1986 with the curiosity of a Dr. John S. Pemberton, who is pharmacist from Atlanta, Georgia. Dr. John Pemberton made up the Coca Cola formula in a three legged brass kettle in his back garden. Dr. Pemberton’s bookkeeper Frank Robinson suggested the name. Frank Robinson also was perfect calligrapher. The flowing letters of ‘’Coca Cola’’, which has been the famous logo of today, was first scripted by Frank Robinson. Coke was first

  • Swot Analysis Of Coca Cola Company

    779 Words  | 4 Pages

    STRENGTHS Brand Equity – Coca cola has a vast global presence and unique brand identity as compare to its competitors. For last few years the company has done an incredible growth worldwide. Company valuation – One of the most valuable companies in the world, the value of company is around 79.2 billion dollars. The valuation if the company includes its brand value, the number of factors involved and the overall assets of the company Vast global presence and market share – Coca cola offers its product

  • Swot Analysis Of Coca Cola Company

    906 Words  | 4 Pages

    The Coca Cola Company (TCCC) The Coca Cola Company is a 129-year-old Company founded in 1886 by John Pemberton in Atlan-ta, Georgia. The company really expanded during the World War II as it provided drinks to the U.S. army, which operated in Europe, and Coca-Cola was seen as the drink of the winners. 1- Situation Financial Statement During the last three years, Coca Cola Company encountered a decrease either in its sales revenue and Net Income. This decrease is due to the fall in the consumption

  • Objectives Of Coca Cola Company

    829 Words  | 4 Pages

    Company Introduction Coca-Cola Amatil Limited (ASX: CCL) is a beverages and food company, which was originally part of the British Tobacco Company (formed in 1904) before buying a controlling interest in Coca-Cola Bottlers in the mid-1960s. In the late 1980s, The Coca-Cola Company (NYSE: KO) became a major shareholder (30 per cent) and remains so today. The company manufactures, distributes and markets carbonated and non-carbonated beverages. The key products of the company consists of carbonated

  • Authenticity In The Coca Cola Company

    1696 Words  | 7 Pages

    learn the truths about products and services through the web, millennials today seek to support firms with a stronger sense of corporate authenticity. As consumers become more skeptical of marketing gimmicks, large established brands like The Coca-Cola Company (TCCC) now face greater pressure to be true to their marketed personas (Economist article). Despite leading the carbonated beverage industry in USA, an increasingly health conscious consumer market has lead to the continual decline in carbonated

  • Coca Cola Company Vs Pepsi

    1351 Words  | 6 Pages

    multinational companies, Coca-Cola company and PepsiCo Inc. The article is based on research conducted using information available on the company website such as their annual statement and shareholder proxy statement. This paper then, compare and contrast the strengths, weaknesses, opportunities, and threats on their brand, pricing, advertising, and presence. It further examines the compensation package that supports their growth strategy. Both the companies have been successful, and while Coca-Cola has the

  • Integrated Marketing Plan For Coca Cola By Coca-Cola Company

    1494 Words  | 6 Pages

    EXECUTIVE SUMMARY This project unfolds a detailed integrated marketing plan for Coke, a brand by Coca Cola. The Coca-Cola System in Pakistan serves over 2 hundred thousand customers/retail outlets. Coca-Cola employs 2500 people in Pakistan (2010). During the last two years. The company has over the time invested almost $145million and the total service of the company has been over 54 years in Pakistan. The project gives an introduction about the current scenario. The SWOT and marketing situation

  • Pestle Analysis Of Coca Cola Company

    1550 Words  | 7 Pages

    Introduction The Coca-Cola company is and has been the world 's leading beverage manufacturer in the world. Best known for their red and white cans that gets the thirst out of a person once they have consumed it. P.E.S.T.L.E Analysis The PESTLE analysis is basically broken down to 6 different terms. They are Political, Economic, Social, Technological, Legal & Environmental. This is use to analyse and monitor the external macro-environmental factors that may affect a company or an organisation

  • Case Study Of Coca Cola Company

    1235 Words  | 5 Pages

    The Coca Cola Company has only one Quality System for its entire bottling systems (Company Owned & Franchisee Owned) around the world. The control mechanism includes issuing Quality, Environment & Safety standards, conducting review and assessments, diligently monitoring the operations on an on-going basis. The Company has a franchise manager for Franchisees and Regional Technical & Quality Managers who ensures constant monitoring. The Company also provides technical assistance and training to the

  • Micro Environmental Factors Of Coca Cola Company

    1749 Words  | 7 Pages

    Introduction The Coca-Cola Company, a beverage company is the manufacturer, distributor, and marketer of non-alcoholic beverage concentrates and syrups. It is best known for its flagship product Coca-Cola, invented by pharmacist John Stith Pemberton in 1886. Its formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its flagship Coca-Cola beverage, Coca-Cola currently offers more than 400 brands in over 200 countries and serves 1.6 billion servings

  • Coca-Col Financial Assessment Of The Coca Cola Company

    1115 Words  | 5 Pages

    Coca-Cola – Financial Assessment The Coca-Cola company was introduced in May of 1886. Originally intended as a patent medicine, this carbonated beverage eventually took over the market of carbonated beverages. Toady, the product is sold in over two hundred countries and is consumed approximately 1.8 billion times per day worldwide. This product, made from the kola nut and the coca bean, originally contained nine milligrams of cocaine per glass from the coca leaf. The formula changed on 1904

  • Employee Training And Development Of Coca-Cola Company

    1377 Words  | 6 Pages

    and development of Coca-Cola Company   Contents 1 Introduction 3 2 Principles of HRM 3 3 The Coca-cola Company 4 3.1 How they employ? 4 3.2 How they reward? 4 4 The examples of the Coca-Cola Company training system 5 4.1 The main employee training system 4 5 The advantages and disadvantages of their system 5 6 How to improve their system? 4 6.1 How they employ? 4 6.2 How they award? 4 7 The examples of the Coca-Cola Company system 5 References 6 1 Introduction Coco-Cola was founded. In 1886