Alzen And Fishbeein's Theory Of Reasoned Action Analysis

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1.8 Theoretical Framework Application of Alzen and Fishbeein’s Theory of Reasoned Action According to Alzen and Fishbeein’s theory of reasoned action, attitude consist of beliefs about the consequences of performing a behavior multiplied by his or her evaluation of these consequences. A person’s volitional behavior is predicted by his attitude towards that behaviors and how he thinks other people would view them if they perform the behavior. A person attitude, combine with subjective norms forms his behavioral intention. Miller (2005) defines each of the three components of the theory as follows and used example of embarking on a new exercise program to illustrate the theory. 1. Attitudes: The sum of beliefs about a particular behavior weighed by evaluation of these beliefs. Example: You might have the beliefs that exercise is good for your health, that exercise makes you look good, that exercise takes too much time, and that exercise is uncomfortable. Each of these belief can be weighed e.g health issues might be more important to you than issues of time and comfort. 2. Subjective Norms: Looks at the influence of people in one 's social environment on his behavioral intentions, the beliefs of people, weighed by importance one attributes to each of their opinions and intentions. Example: You might have some friends who are avid exercisers and constantly encourage to join them, your spouse might prefer a more sedentary lifestyle and scoff at those who work out the

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