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Bombardier Trains Case Study

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Bombardier started their business with snow vehicles to help people travel across Canada’s snow covered roads in 1937. In 1971, they entered into railway business by manufacturing rail technologies. They introduced a new rail technology called ECO4 that helps products optimize energy use, decrease energy waste, minimize CO2 emissions, increase economic value, and improve overall efficiency and total train performance in 2008. Bombardier trains add competitive advantages against rival companies in the market, while serving consumers with an energy efficient product. They have a technology called MITRAC which is a magnet motor that is eco-friendly and, cost efficient. Manufacturing the trains give lots of opportunities to countries who select

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