Ad-Lider Embalagen is one of Brazil's largest manufacturers of plastic bags and packaging. However, the company's executives believe their long-term profitability is dependent on the launch of a new product, Fecha Fecil(Easy Close). With very few features to differentiate trashbags from on another, the Fecha Fecil was created in hopes to set them apart from their current competitors. Ad-Lider hired a well known marketing research firm, Sinergia, to help them evaluate the acceptance of their new product. What they wanted to know from this research was consumer preferences and habits, as well as the perceived competitive advantages that would impact pricing, size of product, and distribution.
A small company with big ambitions to become the best and most successful organization in its region. The main goals of this organization besides to become the best and most successful organization in its region, is to expand its reach. Expanding the organizations reach opens up multiple opportunities to become successful. Its plans are to dominate all others who offer the same services as the company. Completing that is followed by buying out other organizations, increasing clientele, and moving forward to the next plan which is to become a franchised
1-Statement of Problem: AD-Linder Embalagens in 2001 is planning to launch a new drawstring trash bag product under the name “Climp Fecha Facil “or Easy Close. 1.1 Management Problem: The Management have invested huge amount on purchasing manufacturing machines for new drawstring trash bag, They thinks that current product line won’t bring sufficient profits in future ,so they need a new product launch for sustainable profits in long term . 1.2 Short Term Management Goals: Successfully Launch the product with right marketing mix. 1.3 Long Term Management Goals: Earn Long term Profit and sustainability through product line diversification. 1.4 Marketing Research Problem: Through marketing research, the company wants to assess the consumer
o Business need to improve their products on a constant basis in order to stay in line with competitors and make sure sales don’t decline and if they do they need to reinvent in order to gain control again o The product has a certain life cycle with the growth phase , maturity phase and sales decline phase in which the business need to take in account when introducing a product and to know which product is in demand 2- Place: Businesses need to make sure that their product is available close to target market to make it easy accessible to gain customer loyalty. They need to position themselves in the correct location in order to maintain sales as customers don’t want to travel far in order to buy the
A new product development enhances sales, profitability, customer satisfaction and retention of consumers. 2.7 CONCLUSIONS Manufacturing companies of any kind must increase its ability in bringing new products into the market to boost their profitability. Despite new product development in itself is very risky owing to the fact that there are some new products that fail out rightly. So management must concerns in setting a process for finding and growing successful new products. Ensures that once new products are launch, they want their products to enjoy a long and happy stay in the market that will cover all the risk, the research efforts and impact the profitability of manufacturing
4. Well-balanced communication It is very much important for the company to introduce their brand to the general public, so company should focus on communicating about the product to its target audience very effectively so well balanced communication is very much important company often should go for mass advertisement, sponsorship of nay event etc. should be made. 5. Being first Before any other competitors enters in to market company should position its product in the minds of customers, so for that company need to update itself for the current trend and company should change product based on needs and preference of customers.
It helps organizations which is newly formed and also for the existing companies who wants to expand for growth. It is needed for a new organization because it will help in strategic decisions such as select a geographical location, select a site which is within a region, and finally find a suitable site For existing company in order to expand new target market, political and legal changes, change in resources. Factors Affecting Location Decision It Should Be Near To the Market and Raw Materials The most important factor affecting the location of a firm is the nearness to the market. Every business wants to be near to its customers. This is especially true for retail businesses.
The goals are to show where the company wants to develop and the strategy is to show how to achieve these goals. 1)The company as a whole requires an overall strategy, a strategy that plans for every functional division — research & development, procurement, production & operation, market promotion, finance, customer service, information system. Below presents the five most common corporate strategies: ·Overall Cost Leadership： Under this strategy, the company pursues the minimum production and sales costs to win larger market share with the price lower than those of the competitors. Companies following Overall Cost Leadership should be equipped with expertise in engineering management, procurement, manufacturing and entity
Next each company has to turn its mission into detailed objectives for every level of the company. It has to develop marketing strategies and programs in order to be able to support marketing objectives. The business portfolio of a company consists of all the businesses and products that make up the company. And the business portfolio planning consists of two steps: • Analysing the current business portfolio and decide which businesses should receive more investments which should receive less investments and which are not really profitable and should not receive any further investments. • The second step is to design the future portfolio of the company by developing plans and strategies for growth or downsizing depending on the current situation given in the